玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)54.973.8530.732.3516.346.821.8617.7216.255.4515.7125.04.2812.02-18.293.3813.35-11.079.9111.42-4.3812360.00.0
24Q3 (19)52.9378.8863.412.02-4.278.61.58-7.06-0.634.71-2.4812.683.82-46.48-33.542.99-48.04-39.198.90-45.48-31.0512360.01.06
24Q2 (18)29.5936.93-6.092.1117.888.211.77.59-1.734.83-1.43-2.627.13-13.9115.235.75-21.424.6416.32-28.013.712360.01.06
24Q1 (17)21.61-48.615.671.79-18.64-3.761.58-1.255.334.912.3911.118.2858.32-8.937.3192.15-0.3222.67118.695.1512360.01.06
23Q4 (16)42.0529.8290.792.218.283.771.60.63-7.514.364.31-5.015.23-8.89-45.613.80-22.49-51.5210.37-19.66-50.2112361.061.06
23Q3 (15)32.392.7924.821.86-4.62-0.531.59-8.095.34.18-15.73-6.495.74-7.21-20.314.91-10.59-15.6412.91-18.02-25.0812230.0-3.24
23Q2 (14)31.5154.0837.661.954.841.561.7315.3316.114.9612.472.486.19-31.96-26.225.49-25.15-15.6615.74-27.01-25.5612230.0-3.24
23Q1 (13)20.45-7.21-7.381.86-12.267.511.5-13.292.744.41-3.92-18.189.10-5.4416.087.33-6.5510.9321.563.55-11.6612230.0-3.24
22Q4 (12)22.04-15.0713.732.1213.373.921.7314.570.584.592.68-48.259.6233.48-8.627.8534.89-11.5620.8320.9-54.51223-3.24-3.24
22Q3 (11)25.9513.3738.331.87-2.68.721.511.34-1.954.47-7.64-33.287.21-14.09-21.45.82-10.61-29.1217.23-18.54-51.7712640.0-10.73
22Q2 (10)22.893.6741.471.9210.9812.941.492.053.474.84-10.2-28.938.397.06-20.176.51-1.56-26.8621.14-13.38-49.7612640.0-10.73
22Q1 (9)22.0813.9340.641.73-15.2-8.951.46-15.1213.185.39-39.23-36.817.84-25.57-35.266.61-25.5-19.5224.41-46.66-55.0712640.0-10.73
21Q4 (8)19.383.310.492.0418.622.891.7211.6916.228.8732.3916.5610.5314.8111.228.888.125.1845.7728.155.491264-10.73-10.73
21Q3 (7)18.7615.958.881.721.187.51.546.9442.596.7-1.62141.019.17-12.74-1.278.21-7.7630.9635.71-15.15121.3514160.0-7.21
21Q2 (6)16.183.067.221.7-10.5311.841.4411.6316.136.81-20.16103.8910.51-13.184.318.908.328.3142.09-22.5390.1614160.0-7.21
21Q1 (5)15.7-10.493.491.914.467.951.29-12.8421.78.5312.09164.9112.1027.874.318.22-2.6217.5954.3325.23155.9614160.0-7.57
20Q4 (4)17.541.80.01.663.750.01.4837.040.07.61173.740.09.461.920.08.4434.620.043.39168.90.01416-7.210.0
20Q3 (3)17.2314.180.01.65.260.01.08-12.90.02.78-16.770.09.29-7.810.06.27-23.720.016.13-27.10.015260.00.0
20Q2 (2)15.09-0.530.01.52-13.640.01.2416.980.03.343.730.010.07-13.180.08.2217.60.022.134.280.01526-0.390.0
20Q1 (1)15.170.00.01.760.00.01.060.00.03.220.00.011.600.00.06.990.00.021.230.00.015320.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)159.1125.898.275.086.714.5219.911.055.20-16.534.22-16.9812.51-11.7912360.0
2023 (9)126.3935.957.873.016.423.7217.92-7.16.23-24.235.08-23.7114.18-31.6712361.06
2022 (8)92.9732.87.643.86.193.3419.29-37.618.22-21.836.66-22.1820.75-53.021223-3.24
2021 (7)70.017.667.3612.375.9923.2530.9282.5310.514.378.5614.4844.1769.541264-10.73
2020 (6)65.0317.666.55-13.254.86-3.7616.9429.9110.07-26.277.47-18.2126.0510.411416-7.21
2019 (5)55.2715.227.55-1.315.052.0213.041.6413.66-14.349.14-11.4523.59-11.791526-0.39
2018 (4)47.976.327.65-3.774.95-8.1612.83-2.2115.95-9.4910.32-13.6226.75-8.021532-6.53
2017 (3)45.12-8.47.95-7.345.3912.7613.12-6.4217.621.1611.9523.1129.082.171639-2.85
2016 (2)49.264.218.58-21.724.788.1414.02-3.3817.42-24.889.703.7828.46-7.281687-3.54
2015 (1)47.27-27.410.96-3.614.4210.514.5111.5323.1909.35030.7001749-9.71

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