- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 111.54 | -1.91 | -36.43 | 0.07 | 0.0 | -75.86 | 4.99 | 63.07 | 40.17 | 0.05 | 0.0 | -50.0 | 0.06 | 1.95 | -62.03 | 4.47 | 66.24 | 120.49 | 0.04 | 1.95 | -21.35 | 866 | 0.0 | 0.0 |
| 24Q2 (19) | 113.71 | -7.21 | -35.47 | 0.07 | 75.0 | 250.0 | 3.06 | -8.66 | -22.92 | 0.05 | 25.0 | -16.67 | 0.06 | 88.59 | 442.34 | 2.69 | -1.56 | 19.44 | 0.04 | 34.71 | 29.13 | 866 | 0.0 | 0.0 |
| 24Q1 (18) | 122.54 | -32.49 | -21.3 | 0.04 | -20.0 | -33.33 | 3.35 | 1.52 | 4.04 | 0.04 | -20.0 | -33.33 | 0.03 | 18.5 | -15.29 | 2.73 | 50.38 | 32.2 | 0.03 | 18.5 | -15.29 | 866 | 0.0 | 0.0 |
| 23Q4 (17) | 181.52 | 3.45 | -1.27 | 0.05 | -82.76 | -77.27 | 3.3 | -7.3 | 3.45 | 0.05 | -50.0 | -44.44 | 0.03 | -83.33 | -76.98 | 1.82 | -10.4 | 4.78 | 0.03 | -51.67 | -43.73 | 866 | 0.0 | 0.0 |
| 23Q3 (16) | 175.46 | -0.42 | 25.22 | 0.29 | 1350.0 | 0 | 3.56 | -10.33 | -12.53 | 0.1 | 66.67 | 100.0 | 0.17 | 1356.12 | 0 | 2.03 | -9.95 | -30.15 | 0.06 | 67.37 | 59.72 | 866 | 0.0 | 0.0 |
| 23Q2 (15) | 176.2 | 13.16 | 76.01 | 0.02 | -66.67 | -80.0 | 3.97 | 23.29 | 47.58 | 0.06 | 0.0 | 0.0 | 0.01 | -70.54 | -88.64 | 2.25 | 8.95 | -16.15 | 0.03 | -11.63 | -43.18 | 866 | 0.0 | 0.0 |
| 23Q1 (14) | 155.71 | -15.31 | 168.79 | 0.06 | -72.73 | -25.0 | 3.22 | 0.94 | 41.23 | 0.06 | -33.33 | -14.29 | 0.04 | -67.8 | -72.1 | 2.07 | 19.18 | -47.46 | 0.04 | -21.29 | -68.11 | 866 | 0.0 | 0.0 |
| 22Q4 (13) | 183.85 | 31.21 | 143.57 | 0.22 | 0 | 2300.0 | 3.19 | -21.62 | 22.22 | 0.09 | 80.0 | 28.57 | 0.12 | 0 | 1003.21 | 1.74 | -40.26 | -49.82 | 0.05 | 37.19 | -47.21 | 866 | 0.0 | 0.0 |
| 22Q3 (12) | 140.12 | 39.97 | 123.33 | 0 | -100.0 | -100.0 | 4.07 | 51.3 | 76.96 | 0.05 | -16.67 | -28.57 | 0.00 | -100.0 | -100.0 | 2.90 | 8.1 | -20.77 | 0.04 | -40.46 | -68.02 | 866 | 0.0 | 0.0 |
| 22Q2 (11) | 100.11 | 72.81 | 67.1 | 0.1 | 25.0 | -16.67 | 2.69 | 17.98 | 31.86 | 0.06 | -14.29 | -14.29 | 0.10 | -27.67 | -50.13 | 2.69 | -31.73 | -21.09 | 0.06 | -50.4 | -48.7 | 866 | 0.0 | 0.0 |
| 22Q1 (10) | 57.93 | -23.25 | -0.02 | 0.08 | 900.0 | -33.33 | 2.28 | -12.64 | 8.57 | 0.07 | 0.0 | -12.5 | 0.14 | 1142.36 | -33.32 | 3.94 | 13.82 | 8.59 | 0.12 | 30.3 | -12.48 | 866 | 0.0 | 0.0 |
| 21Q4 (9) | 75.48 | 20.31 | 7.38 | -0.01 | -120.0 | -133.33 | 2.61 | 13.48 | 19.72 | 0.07 | 0.0 | 0.0 | -0.01 | -116.62 | -131.04 | 3.46 | -5.68 | 11.49 | 0.09 | -16.88 | -6.88 | 866 | 0.0 | 0.0 |
| 21Q3 (8) | 62.74 | 4.72 | -47.57 | 0.05 | -58.33 | -54.55 | 2.3 | 12.75 | -24.59 | 0.07 | 0.0 | -30.0 | 0.08 | -60.21 | -13.3 | 3.67 | 7.66 | 43.84 | 0.11 | -4.51 | 33.52 | 866 | 0.0 | 0.0 |
| 21Q2 (7) | 59.91 | 3.4 | -40.06 | 0.12 | 0.0 | 9.09 | 2.04 | -2.86 | -23.88 | 0.07 | -12.5 | -12.5 | 0.20 | -3.29 | 82.0 | 3.41 | -6.05 | 26.99 | 0.12 | -15.38 | 45.98 | 866 | 0.0 | 0.0 |
| 21Q1 (6) | 57.94 | -17.57 | -15.38 | 0.12 | 300.0 | -7.69 | 2.1 | -3.67 | -0.94 | 0.08 | 14.29 | -20.0 | 0.21 | 385.26 | 9.08 | 3.62 | 16.86 | 17.06 | 0.14 | 38.65 | -5.46 | 866 | 0.0 | 0.0 |
| 20Q4 (5) | 70.29 | -41.26 | -2.06 | 0.03 | -72.73 | -70.0 | 2.18 | -28.52 | 3.81 | 0.07 | -30.0 | 0.0 | 0.04 | -53.57 | -69.37 | 3.10 | 21.69 | 6.0 | 0.10 | 19.18 | 2.11 | 866 | 0.0 | 0.0 |
| 20Q3 (4) | 119.67 | 19.73 | 0.0 | 0.11 | 0.0 | 0.0 | 3.05 | 13.81 | 0.0 | 0.1 | 25.0 | 0.0 | 0.09 | -16.48 | 0.0 | 2.55 | -4.95 | 0.0 | 0.08 | 4.4 | 0.0 | 866 | 0.0 | 0.0 |
| 20Q2 (3) | 99.95 | 45.98 | 0.0 | 0.11 | -15.38 | 0.0 | 2.68 | 26.42 | 0.0 | 0.08 | -20.0 | 0.0 | 0.11 | -42.03 | 0.0 | 2.68 | -13.4 | 0.0 | 0.08 | -45.2 | 0.0 | 866 | 0.0 | 0.0 |
| 20Q1 (2) | 68.47 | -4.6 | 0.0 | 0.13 | 30.0 | 0.0 | 2.12 | 0.95 | 0.0 | 0.1 | 42.86 | 0.0 | 0.19 | 36.27 | 0.0 | 3.10 | 5.82 | 0.0 | 0.15 | 49.74 | 0.0 | 866 | 0.0 | 0.0 |
| 19Q4 (1) | 71.77 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 2.1 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 2.93 | 0.0 | 0.0 | 0.10 | 0.0 | 0.0 | 866 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 688.9 | 42.93 | 0.42 | 5.0 | 14.05 | 14.88 | 0.25 | -7.41 | 0.06 | -26.54 | 2.04 | -19.62 | 0.04 | -35.22 | 866 | 0.0 |
| 2022 (9) | 482.0 | 88.24 | 0.4 | 48.15 | 12.23 | 35.14 | 0.27 | -10.0 | 0.08 | -21.3 | 2.54 | -28.21 | 0.06 | -52.19 | 866 | 0.0 |
| 2021 (8) | 256.06 | -28.55 | 0.27 | -27.03 | 9.05 | -9.68 | 0.3 | -14.29 | 0.11 | 2.13 | 3.53 | 26.41 | 0.12 | 19.96 | 866 | 0.0 |
| 2020 (7) | 358.37 | 49.81 | 0.37 | 8.82 | 10.02 | 22.64 | 0.35 | 0.0 | 0.10 | -27.36 | 2.80 | -18.14 | 0.10 | -33.25 | 866 | 0.0 |
| 2019 (6) | 239.21 | 31.96 | 0.34 | 6.25 | 8.17 | 17.39 | 0.35 | -2.78 | 0.14 | -19.48 | 3.42 | -11.04 | 0.15 | -26.32 | 866 | 0.0 |
| 2018 (5) | 181.28 | 44.72 | 0.32 | 18.52 | 6.96 | 25.41 | 0.36 | -14.29 | 0.18 | -18.11 | 3.84 | -13.35 | 0.20 | -40.77 | 866 | 0.0 |
| 2017 (4) | 125.26 | -18.8 | 0.27 | -25.0 | 5.55 | -4.97 | 0.42 | -6.67 | 0.22 | -7.63 | 4.43 | 17.04 | 0.34 | 14.95 | 866 | 0.0 |
| 2016 (3) | 154.27 | 24.22 | 0.36 | -7.69 | 5.84 | 5.04 | 0.45 | -10.0 | 0.23 | -25.69 | 3.79 | -15.44 | 0.29 | -27.55 | 866 | 0.0 |
| 2015 (2) | 124.19 | 78.69 | 0.39 | -38.1 | 5.56 | 15.35 | 0.5 | -10.71 | 0.31 | -65.36 | 4.48 | -35.45 | 0.40 | -50.03 | 866 | -11.36 |
| 2014 (1) | 69.5 | -39.27 | 0.63 | 26.0 | 4.82 | -8.02 | 0.56 | -9.68 | 0.91 | 0 | 6.94 | 0 | 0.81 | 0 | 977 | -8.61 |
