玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)9.4827.59-5.860.220.0-8.330.76-2.56-24.750.51-3.77-1.922.32-21.62-2.638.02-23.63-20.075.38-24.584.181921-0.21-19.72
24Q3 (19)7.436.45-37.030.22-4.35-12.00.7816.424.00.536.010.422.96-10.1439.7610.509.3765.177.13-0.4275.361925-4.56-19.35
24Q2 (18)6.98-17.1-40.340.230.0-8.00.674.690.00.5-1.968.73.3020.6354.219.6026.2867.627.1618.2782.22017-7.22-19.9
24Q1 (17)8.42-16.39-32.480.23-4.17-14.810.64-36.630.00.51-1.9213.332.7314.6126.167.60-24.2248.16.0617.367.852174-9.15-20.13
23Q4 (16)10.07-14.66-27.660.24-4.0-25.01.0134.6726.250.528.3310.642.3812.493.6710.0357.874.525.1626.9452.9423930.25-11.76
23Q3 (15)11.80.85-10.270.250.0-16.670.7511.942.740.484.350.02.12-0.85-7.136.3610.9914.494.073.4611.442387-5.2-12.08
23Q2 (14)11.7-6.17-4.80.25-7.41-13.790.674.69-1.470.462.226.982.14-1.31-9.455.7311.583.53.938.9512.372518-7.49-9.13
23Q1 (13)12.47-10.4238.710.27-15.6212.50.64-20.03.230.45-4.26-2.172.17-5.81-18.95.13-10.7-25.583.616.88-29.4727220.37-3.58
22Q4 (12)13.925.8644.70.326.6718.520.89.599.590.47-2.08-2.082.300.77-18.095.753.53-24.263.38-7.5-32.332712-0.11-8.16
22Q3 (11)13.157.028.670.33.4515.380.737.3512.310.4811.63-4.02.28-3.32-10.325.550.33-12.723.654.33-25.392715-2.02-13.12
22Q2 (10)12.2936.7127.090.2920.837.410.689.687.940.43-6.52-6.522.36-11.61-15.495.53-19.77-15.073.50-31.62-26.452771-1.84-16.08
22Q1 (9)8.99-6.55-17.450.24-11.11-17.240.62-15.07-1.590.46-4.17-11.542.67-4.880.256.90-9.1219.215.122.557.162823-4.4-15.33
21Q4 (8)9.62-5.87-11.090.273.8512.50.7312.317.350.48-4.0-2.042.8110.3226.537.5919.3120.744.991.9910.182953-5.5-10.76
21Q3 (7)10.225.69-5.110.26-3.7-10.340.653.178.330.58.7-3.852.54-8.89-5.526.36-2.3814.164.892.851.333125-5.36-11.6
21Q2 (6)9.67-11.211.150.27-6.9-3.570.630.0-1.560.46-11.54-11.542.794.85-13.246.5112.62-11.444.76-0.38-20.413302-0.964.39
21Q1 (5)10.890.6540.880.2920.8316.00.63-7.355.00.526.12-5.452.6620.06-17.665.79-7.95-25.474.785.44-32.8933340.765.41
20Q4 (4)10.820.460.00.24-17.240.00.6813.330.00.49-5.770.02.22-17.620.06.2812.810.04.53-6.20.03309-6.390.0
20Q3 (3)10.7723.790.00.293.570.00.6-6.250.00.520.00.02.69-16.340.05.57-24.270.04.83-19.220.0353511.760.0
20Q2 (2)8.712.550.00.2812.00.00.646.670.00.52-5.450.03.22-0.490.07.36-5.230.05.98-16.00.031630.00.0
20Q1 (1)7.730.00.00.250.00.00.60.00.00.550.00.03.230.00.07.760.00.07.120.00.031630.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)32.31-29.820.9-10.892.86-6.842.067.852.7926.988.8532.756.3853.691921-19.72
2023 (9)46.04-4.761.01-11.43.078.481.913.82.19-6.986.6713.94.158.992393-11.76
2022 (8)48.3419.651.144.592.836.791.84-6.122.36-12.595.85-10.753.81-21.542712-8.16
2021 (7)40.46.261.091.872.655.161.96-5.772.70-4.136.56-1.044.85-11.322953-10.76
2020 (6)38.024.541.07-10.832.52-5.972.08-7.142.81-14.76.63-10.055.47-11.173309-0.66
2019 (5)36.37-5.091.20.02.681.132.246.163.305.367.376.556.1611.853331-11.24
2018 (4)38.326.651.223.712.651.152.112.433.1316.06.92-5.165.51-3.963753-6.71
2017 (3)35.93-11.330.970.02.62-12.082.06-5.942.7012.777.29-0.855.736.084023-9.78
2016 (2)40.52-8.080.97-9.352.98-6.582.192.342.39-1.387.351.625.4011.334459-14.66
2015 (1)44.081.921.07-5.313.19-2.152.143.382.4307.2404.8505225-1.34

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