玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)11.0840.2559.20.0740.040.00.287.690.00.02100.00.00.63-0.18-12.062.53-23.22-37.180.1842.6-37.184150.0-6.32
24Q1 (19)7.9-4.725.20.05-16.670.00.26-7.14-3.70.01-50.0-50.00.63-12.55-20.133.29-2.56-23.080.13-47.53-60.06415-1.89-7.98
23Q4 (18)8.293.3716.270.060.0-14.290.280.00.00.020.00.00.72-3.26-26.283.38-3.26-13.990.24-3.26-13.99423-1.4-8.84
23Q3 (17)8.0215.2316.40.0620.0-14.290.280.00.00.020.00.00.754.14-26.363.49-13.22-14.090.25-13.22-14.09429-3.16-8.72
23Q2 (16)6.9610.3-23.930.050.0-37.50.283.7-22.220.020.00.00.72-9.34-17.834.02-5.982.250.29-9.3431.47443-1.77-8.66
23Q1 (15)6.31-11.5-23.050.05-28.57-37.50.27-3.570.00.020.00.00.79-19.29-18.784.288.9629.950.3213.029.95451-2.8-7.39
22Q4 (14)7.133.48-28.630.070.00.00.280.0-15.150.020.00.00.98-3.3740.113.93-3.3718.880.28-3.3740.11464-1.28-2.52
22Q3 (13)6.89-24.7-28.00.07-12.5-12.50.28-22.2212.00.020.00.01.0216.221.534.063.2955.560.2932.838.9470-3.09-1.47
22Q2 (12)9.1511.59-25.370.080.0-11.110.3633.3344.00.020.00.00.87-10.3819.13.9319.4992.940.22-10.3833.99485-0.41-0.61
22Q1 (11)8.2-17.92-19.690.0814.29-11.110.27-18.188.00.020.00.00.9839.2310.683.29-0.3234.470.2421.8324.514872.311.88
21Q4 (10)9.994.391.220.07-12.5-22.220.3332.017.860.020.00.00.70-16.18-23.163.3026.4516.440.20-4.2-1.2476-0.21-1.45
21Q3 (9)9.57-21.9415.440.08-11.110.00.250.00.00.020.00.00.8413.87-13.382.6128.11-13.380.2128.11-13.38477-2.25-3.05
21Q2 (8)12.2620.0884.080.090.012.50.250.08.70.020.00.00.73-16.72-38.892.04-16.72-40.950.16-16.72-45.684882.090.0
21Q1 (7)10.213.44100.980.090.050.00.25-10.714.170.020.00.00.88-3.33-25.372.45-13.69-48.170.20-3.33-50.24478-1.04-2.65
20Q4 (6)9.8719.0625.730.0912.50.00.2812.07.690.020.0-33.330.91-5.51-20.472.84-5.93-14.350.20-16.01-46.98483-1.83-6.58
20Q3 (5)8.2924.4716.60.080.00.00.258.7-10.710.020.0-33.330.97-19.66-14.233.02-12.68-23.420.24-19.66-42.824920.82-4.84
20Q2 (4)6.6631.10.00.0833.330.00.23-4.170.00.020.00.01.201.70.03.45-26.90.00.30-23.720.0488-0.610.0
20Q1 (3)5.08-35.290.00.06-33.330.00.24-7.690.00.02-33.330.01.183.020.04.7242.640.00.393.020.0491-5.030.0
19Q4 (2)7.8510.410.00.0912.50.00.26-7.140.00.030.00.01.151.890.03.31-15.90.00.38-9.430.05170.00.0
19Q3 (1)7.110.00.00.080.00.00.280.00.00.030.00.01.130.00.03.940.00.00.420.00.05170.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)29.57-5.710.22-24.141.11-5.930.07-12.50.74-19.553.75-0.240.24-7.2423-8.84
2022 (9)31.36-25.390.29-12.121.1810.280.080.00.9217.783.7647.80.2634.02464-2.52
2021 (8)42.0340.570.336.451.077.00.080.00.79-24.272.55-23.880.19-28.86476-1.45
2020 (7)29.98.060.31-6.061.0-8.260.08-42.861.04-13.073.34-15.10.27-47.12483-1.63
2019 (6)27.67-18.280.33-15.381.09-12.10.14-6.671.193.543.947.570.5114.21491-12.79
2018 (5)33.869.160.3918.181.245.080.157.141.158.273.66-3.730.44-1.845633.3
2017 (4)31.0234.00.33-17.51.183.510.1440.01.06-38.433.80-22.750.454.48545-0.91
2016 (3)23.15-5.160.4-34.431.14-17.990.1-50.01.73-30.864.92-13.520.43-47.285507.21
2015 (2)24.41-3.750.61-14.081.395.30.233.332.50-10.745.699.40.8238.52513-50.24
2014 (1)25.3616.760.712.91.32-9.590.15-28.572.8005.2100.5901031-24.85

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