- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 38.6 | -3.16 | 9.94 | 0.14 | -12.5 | 0.0 | 0.65 | -4.41 | 12.07 | 0.66 | -10.81 | 0.0 | 0.36 | -9.64 | -9.04 | 1.68 | -1.29 | 1.94 | 1.71 | -7.9 | -9.04 | 3873 | 0.0 | 0.0 |
| 24Q2 (19) | 39.86 | 14.54 | 13.37 | 0.16 | 23.08 | 23.08 | 0.68 | -9.33 | -4.23 | 0.74 | 12.12 | 17.46 | 0.40 | 7.45 | 8.56 | 1.71 | -20.84 | -15.52 | 1.86 | -2.11 | 3.61 | 3873 | 0.0 | 0.0 |
| 24Q1 (18) | 34.8 | -1.33 | 15.35 | 0.13 | -13.33 | 18.18 | 0.75 | 7.14 | 59.57 | 0.66 | 1.54 | 22.22 | 0.37 | -12.16 | 2.46 | 2.16 | 8.59 | 38.34 | 1.90 | 2.91 | 5.96 | 3873 | 0.0 | 0.0 |
| 23Q4 (17) | 35.27 | 0.46 | 16.1 | 0.15 | 7.14 | -11.76 | 0.7 | 20.69 | 37.25 | 0.65 | -1.52 | 12.07 | 0.43 | 6.66 | -24.0 | 1.98 | 20.14 | 18.23 | 1.84 | -1.96 | -3.47 | 3873 | 0.0 | 0.0 |
| 23Q3 (16) | 35.11 | -0.14 | 0.06 | 0.14 | 7.69 | -12.5 | 0.58 | -18.31 | 7.41 | 0.66 | 4.76 | 13.79 | 0.40 | 7.85 | -12.55 | 1.65 | -18.19 | 7.35 | 1.88 | 4.91 | 13.73 | 3873 | 0.0 | 0.0 |
| 23Q2 (15) | 35.16 | 16.54 | -25.03 | 0.13 | 18.18 | -23.53 | 0.71 | 51.06 | -20.22 | 0.63 | 16.67 | -10.0 | 0.37 | 1.41 | 2.0 | 2.02 | 29.62 | 6.41 | 1.79 | 0.11 | 20.05 | 3873 | 0.0 | 0.0 |
| 23Q1 (14) | 30.17 | -0.69 | -35.99 | 0.11 | -35.29 | -31.25 | 0.47 | -7.84 | -37.33 | 0.54 | -6.9 | -18.18 | 0.36 | -34.84 | 7.4 | 1.56 | -7.2 | -2.11 | 1.79 | -6.25 | 27.81 | 3873 | 0.0 | 0.0 |
| 22Q4 (13) | 30.38 | -13.42 | -40.49 | 0.17 | 6.25 | -15.0 | 0.51 | -5.56 | -32.0 | 0.58 | 0.0 | -19.44 | 0.56 | 22.72 | 42.83 | 1.68 | 9.09 | 14.27 | 1.91 | 15.5 | 35.36 | 3873 | 0.0 | 0.0 |
| 22Q3 (12) | 35.09 | -25.18 | -34.13 | 0.16 | -5.88 | -23.81 | 0.54 | -39.33 | -43.16 | 0.58 | -17.14 | -30.12 | 0.46 | 25.79 | 15.66 | 1.54 | -18.91 | -13.71 | 1.65 | 10.74 | 6.08 | 3873 | 0.0 | 0.0 |
| 22Q2 (11) | 46.9 | -0.49 | -2.58 | 0.17 | 6.25 | 0.0 | 0.89 | 18.67 | 17.11 | 0.7 | 6.06 | 1.45 | 0.36 | 6.77 | 2.64 | 1.90 | 19.25 | 20.2 | 1.49 | 6.58 | 4.13 | 3873 | 0.0 | 0.0 |
| 22Q1 (10) | 47.13 | -7.68 | 11.79 | 0.16 | -20.0 | 6.67 | 0.75 | 0.0 | 11.94 | 0.66 | -8.33 | 4.76 | 0.34 | -13.35 | -4.58 | 1.59 | 8.32 | 0.14 | 1.40 | -0.71 | -6.29 | 3873 | 0.0 | 0.0 |
| 21Q4 (9) | 51.05 | -4.17 | 25.74 | 0.2 | -4.76 | 11.11 | 0.75 | -21.05 | 29.31 | 0.72 | -13.25 | 14.29 | 0.39 | -0.62 | -11.63 | 1.47 | -17.62 | 2.84 | 1.41 | -9.48 | -9.11 | 3873 | 0.0 | 0.0 |
| 21Q3 (8) | 53.27 | 10.66 | 40.93 | 0.21 | 23.53 | 50.0 | 0.95 | 25.0 | 66.67 | 0.83 | 20.29 | 38.33 | 0.39 | 11.63 | 6.44 | 1.78 | 12.96 | 18.27 | 1.56 | 8.71 | -1.84 | 3873 | 0.0 | 5.13 |
| 21Q2 (7) | 48.14 | 14.18 | 34.13 | 0.17 | 13.33 | 21.43 | 0.76 | 13.43 | 43.4 | 0.69 | 9.52 | 23.21 | 0.35 | -0.75 | -9.47 | 1.58 | -0.66 | 6.91 | 1.43 | -4.08 | -8.14 | 3873 | 0.0 | 5.13 |
| 21Q1 (6) | 42.16 | 3.84 | 28.81 | 0.15 | -16.67 | 36.36 | 0.67 | 15.52 | 36.73 | 0.63 | 0.0 | 18.87 | 0.36 | -19.75 | 5.86 | 1.59 | 11.24 | 6.15 | 1.49 | -3.7 | -7.72 | 3873 | 0.0 | 5.13 |
| 20Q4 (5) | 40.6 | 7.41 | 25.62 | 0.18 | 28.57 | 38.46 | 0.58 | 1.75 | 20.83 | 0.63 | 5.0 | 14.55 | 0.44 | 19.7 | 10.22 | 1.43 | -5.26 | -3.81 | 1.55 | -2.24 | -8.82 | 3873 | 5.13 | 5.13 |
| 20Q3 (4) | 37.8 | 5.32 | 0.0 | 0.14 | 0.0 | 0.0 | 0.57 | 7.55 | 0.0 | 0.6 | 7.14 | 0.0 | 0.37 | -5.05 | 0.0 | 1.51 | 2.11 | 0.0 | 1.59 | 1.73 | 0.0 | 3684 | 0.0 | 0.0 |
| 20Q2 (3) | 35.89 | 9.65 | 0.0 | 0.14 | 27.27 | 0.0 | 0.53 | 8.16 | 0.0 | 0.56 | 5.66 | 0.0 | 0.39 | 16.07 | 0.0 | 1.48 | -1.36 | 0.0 | 1.56 | -3.64 | 0.0 | 3684 | 0.0 | 0.0 |
| 20Q1 (2) | 32.73 | 1.27 | 0.0 | 0.11 | -15.38 | 0.0 | 0.49 | 2.08 | 0.0 | 0.53 | -3.64 | 0.0 | 0.34 | -16.44 | 0.0 | 1.50 | 0.8 | 0.0 | 1.62 | -4.84 | 0.0 | 3684 | 0.0 | 0.0 |
| 19Q4 (1) | 32.32 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.40 | 0.0 | 0.0 | 1.49 | 0.0 | 0.0 | 1.70 | 0.0 | 0.0 | 3684 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 135.7 | -14.92 | 0.53 | -19.7 | 2.46 | -8.55 | 2.48 | -1.59 | 0.39 | -5.61 | 1.81 | 7.49 | 1.83 | 15.67 | 3873 | 0.0 |
| 2022 (9) | 159.5 | -18.04 | 0.66 | -10.81 | 2.69 | -14.06 | 2.52 | -12.2 | 0.41 | 8.82 | 1.69 | 4.86 | 1.58 | 7.13 | 3873 | 0.0 |
| 2021 (8) | 194.61 | 32.37 | 0.74 | 27.59 | 3.13 | 44.24 | 2.87 | 23.71 | 0.38 | -3.61 | 1.61 | 8.97 | 1.47 | -6.54 | 3873 | 0.0 |
| 2020 (7) | 147.02 | 22.21 | 0.58 | 20.83 | 2.17 | 16.04 | 2.32 | 14.29 | 0.39 | -1.13 | 1.48 | -5.05 | 1.58 | -6.49 | 3873 | 5.13 |
| 2019 (6) | 120.3 | -2.64 | 0.48 | 2.13 | 1.87 | -6.5 | 2.03 | 5.18 | 0.40 | 4.9 | 1.55 | -3.97 | 1.69 | 8.03 | 3684 | 0.77 |
| 2018 (5) | 123.56 | 3.38 | 0.47 | -7.84 | 2.0 | -6.54 | 1.93 | -4.46 | 0.38 | -10.86 | 1.62 | -9.6 | 1.56 | -7.58 | 3656 | 3.98 |
| 2017 (4) | 119.52 | 13.05 | 0.51 | -23.88 | 2.14 | 20.22 | 2.02 | -1.94 | 0.43 | -32.67 | 1.79 | 6.34 | 1.69 | -13.26 | 3516 | 11.58 |
| 2016 (3) | 105.72 | 10.82 | 0.67 | 17.54 | 1.78 | -3.78 | 2.06 | 11.96 | 0.63 | 6.07 | 1.68 | -13.18 | 1.95 | 1.03 | 3151 | 8.58 |
| 2015 (2) | 95.4 | -7.67 | 0.57 | 0.0 | 1.85 | -0.54 | 1.84 | 14.29 | 0.60 | 8.31 | 1.94 | 7.73 | 1.93 | 23.79 | 2902 | 3.27 |
| 2014 (1) | 103.33 | 12.41 | 0.57 | -58.99 | 1.86 | 14.81 | 1.61 | 43.75 | 0.55 | 0 | 1.80 | 0 | 1.56 | 0 | 2810 | 9.59 |
