玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)38.870.710.210.2150.040.00.650.0-7.140.8325.7627.690.5448.9627.031.67-0.69-15.742.1424.8815.8738730.00.0
24Q3 (19)38.6-3.169.940.14-12.50.00.65-4.4112.070.66-10.810.00.36-9.64-9.041.68-1.291.941.71-7.9-9.0438730.00.0
24Q2 (18)39.8614.5413.370.1623.0823.080.68-9.33-4.230.7412.1217.460.407.458.561.71-20.84-15.521.86-2.113.6138730.00.0
24Q1 (17)34.8-1.3315.350.13-13.3318.180.757.1459.570.661.5422.220.37-12.162.462.168.5938.341.902.915.9638730.00.0
23Q4 (16)35.270.4616.10.157.14-11.760.720.6937.250.65-1.5212.070.436.66-24.01.9820.1418.231.84-1.96-3.4738730.00.0
23Q3 (15)35.11-0.140.060.147.69-12.50.58-18.317.410.664.7613.790.407.85-12.551.65-18.197.351.884.9113.7338730.00.0
23Q2 (14)35.1616.54-25.030.1318.18-23.530.7151.06-20.220.6316.67-10.00.371.412.02.0229.626.411.790.1120.0538730.00.0
23Q1 (13)30.17-0.69-35.990.11-35.29-31.250.47-7.84-37.330.54-6.9-18.180.36-34.847.41.56-7.2-2.111.79-6.2527.8138730.00.0
22Q4 (12)30.38-13.42-40.490.176.25-15.00.51-5.56-32.00.580.0-19.440.5622.7242.831.689.0914.271.9115.535.3638730.00.0
22Q3 (11)35.09-25.18-34.130.16-5.88-23.810.54-39.33-43.160.58-17.14-30.120.4625.7915.661.54-18.91-13.711.6510.746.0838730.00.0
22Q2 (10)46.9-0.49-2.580.176.250.00.8918.6717.110.76.061.450.366.772.641.9019.2520.21.496.584.1338730.00.0
22Q1 (9)47.13-7.6811.790.16-20.06.670.750.011.940.66-8.334.760.34-13.35-4.581.598.320.141.40-0.71-6.2938730.00.0
21Q4 (8)51.05-4.1725.740.2-4.7611.110.75-21.0529.310.72-13.2514.290.39-0.62-11.631.47-17.622.841.41-9.48-9.1138730.00.0
21Q3 (7)53.2710.6640.930.2123.5350.00.9525.066.670.8320.2938.330.3911.636.441.7812.9618.271.568.71-1.8438730.05.13
21Q2 (6)48.1414.1834.130.1713.3321.430.7613.4343.40.699.5223.210.35-0.75-9.471.58-0.666.911.43-4.08-8.1438730.05.13
21Q1 (5)42.163.8428.810.15-16.6736.360.6715.5236.730.630.018.870.36-19.755.861.5911.246.151.49-3.7-7.7238730.05.13
20Q4 (4)40.67.410.00.1828.570.00.581.750.00.635.00.00.4419.70.01.43-5.260.01.55-2.240.038735.130.0
20Q3 (3)37.85.320.00.140.00.00.577.550.00.67.140.00.37-5.050.01.512.110.01.591.730.036840.00.0
20Q2 (2)35.899.650.00.1427.270.00.538.160.00.565.660.00.3916.070.01.48-1.360.01.56-3.640.036840.00.0
20Q1 (1)32.730.00.00.110.00.00.490.00.00.530.00.00.340.00.01.500.00.01.620.00.036840.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)152.1312.110.6522.642.7310.982.8916.530.439.41.79-1.011.903.9538730.0
2023 (9)135.7-14.920.53-19.72.46-8.552.48-1.590.39-5.611.817.491.8315.6738730.0
2022 (8)159.5-18.040.66-10.812.69-14.062.52-12.20.418.821.694.861.587.1338730.0
2021 (7)194.6132.370.7427.593.1344.242.8723.710.38-3.611.618.971.47-6.5438730.0
2020 (6)147.0222.210.5820.832.1716.042.3214.290.39-1.131.48-5.051.58-6.4938735.13
2019 (5)120.3-2.640.482.131.87-6.52.035.180.404.91.55-3.971.698.0336840.77
2018 (4)123.563.380.47-7.842.0-6.541.93-4.460.38-10.861.62-9.61.56-7.5836563.98
2017 (3)119.5213.050.51-23.882.1420.222.02-1.940.43-32.671.796.341.69-13.26351611.58
2016 (2)105.7210.820.6717.541.78-3.782.0611.960.636.071.68-13.181.951.0331518.58
2015 (1)95.4-7.670.570.01.85-0.541.8414.290.6001.9401.93029023.27

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