玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.6211.38-28.030.142.8611.110.36-5.26-7.690.16100.0100.02.7628.2654.399.94-14.9528.264.4279.56177.94770.00.0
24Q2 (19)3.254.5-17.930.070.0-12.50.388.575.560.080.014.292.15-4.316.6211.693.8928.622.46-4.3139.254770.00.0
24Q1 (18)3.11-36.01-28.830.07-36.36-12.50.3540.02.940.08-20.014.292.25-0.5622.9511.25118.7844.652.5725.0260.594770.00.0
23Q4 (17)4.86-3.38-15.770.1122.2210.00.25-35.9-21.880.125.011.112.2626.530.65.14-33.66-7.252.0629.3731.924770.00.0
23Q3 (16)5.0327.0224.20.0912.512.50.398.3318.180.0814.290.01.79-11.43-9.427.75-14.71-4.841.59-10.03-19.484770.0-1.85
23Q2 (15)3.96-9.380.00.080.014.290.365.8816.130.070.016.672.0210.3514.299.0916.8416.131.7710.3516.674770.0-1.85
23Q1 (14)4.37-24.262.820.08-20.00.00.346.2517.240.07-22.22-22.221.835.63-2.757.7840.2914.021.602.7-24.364770.0-1.85
22Q4 (13)5.7742.4715.860.125.025.00.32-3.0333.330.0912.5-25.01.73-12.267.895.55-31.9415.081.56-21.04-35.27477-1.85-1.85
22Q3 (12)4.052.27-8.160.0814.2914.290.336.4526.920.0833.330.01.9811.7524.448.154.0938.211.9830.378.894860.00.21
22Q2 (11)3.96-6.822.860.07-12.5-12.50.316.914.810.06-33.33-33.331.77-6.09-14.937.8314.7211.631.52-28.45-35.194860.00.21
22Q1 (10)4.25-14.66-4.280.080.014.290.2920.8311.540.09-25.012.51.8817.1819.396.8241.5916.522.12-12.1217.534860.00.21
21Q4 (9)4.9812.93-6.740.0814.29-27.270.24-7.690.00.1250.050.01.611.2-22.024.82-18.267.232.4132.8360.844860.210.21
21Q3 (8)4.4114.55-11.450.07-12.5-36.360.26-3.70.00.08-11.1160.01.59-23.61-28.145.90-15.9312.931.81-22.480.684850.0-5.46
21Q2 (7)3.85-13.2910.630.0814.29-20.00.273.85-12.90.0912.550.02.0831.8-27.697.0119.76-21.272.3429.7435.584850.0-5.46
21Q1 (6)4.44-16.8512.690.07-36.36-30.00.268.330.00.080.00.01.58-23.46-37.885.8630.29-11.261.8020.27-11.264850.0-5.46
20Q4 (5)5.347.237.660.110.0-15.380.24-7.69-4.00.0860.060.02.06-6.74-21.414.49-13.92-10.831.5049.2148.61485-5.460.0
20Q3 (4)4.9843.10.00.1110.00.00.26-16.130.00.05-16.670.02.21-23.130.05.22-41.390.01.00-41.770.05130.00.0
20Q2 (3)3.48-11.680.00.10.00.00.3119.230.00.06-25.00.02.8713.220.08.9134.990.01.72-15.090.05130.00.0
20Q1 (2)3.94-20.560.00.1-23.080.00.264.00.00.0860.00.02.54-3.160.06.6030.920.02.03101.420.05135.770.0
19Q4 (1)4.960.00.00.130.00.00.250.00.00.050.00.02.620.00.05.040.00.01.010.00.04850.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)18.221.110.3715.621.346.350.320.02.0314.367.355.181.76-1.14770.0
2022 (9)18.021.920.326.671.2622.330.32-13.511.784.656.9920.021.78-15.15477-1.85
2021 (8)17.68-0.340.3-28.571.03-3.740.3737.041.70-28.335.83-3.412.0937.54860.21
2020 (7)17.7412.560.42-17.651.07-7.760.2758.822.37-26.846.03-18.051.5241.1485-5.46
2019 (6)15.7630.460.51-3.771.16-5.690.17-41.383.24-26.247.36-27.711.08-55.07513-4.29
2018 (5)12.08-21.410.5332.51.2317.140.29-44.234.3968.5910.1849.052.40-29.04536-10.07
2017 (4)15.37-0.580.4-9.091.05-5.410.52-1.892.60-8.566.83-4.853.38-1.3159613.09
2016 (3)15.46-4.980.44-73.011.115.710.531.922.85-71.597.1811.253.437.265270.0
2015 (2)16.27-0.371.63246.811.05-5.410.520.010.02248.096.45-5.063.200.375270.0
2014 (1)16.335.90.47-48.911.11-2.630.52-1.892.8806.8003.1805270.0

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