玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)7.1466.4311.040.39-32.7621.880.6811.4811.480.315.380.05.46-59.69.769.52-33.020.394.20-30.67-9.9415374.27-1.03
24Q1 (19)4.29-25.9111.720.58-9.38132.00.61-10.2929.790.26-10.340.013.5222.31107.6614.2221.0716.176.0621.0-10.491474-4.781.1
23Q4 (18)5.79-20.03-14.480.64113.3388.240.6823.6425.930.29-3.330.011.05166.76120.111.7454.647.245.0120.8816.931548-4.91-17.44
23Q3 (17)7.2412.6-5.240.3-6.25-18.920.55-9.84-8.330.30.0-3.234.14-16.74-14.447.60-19.92-3.274.14-11.192.1216284.83-6.0
23Q2 (16)6.4367.45-39.910.3228.0-25.580.6129.79-4.690.315.383.454.98-23.5623.849.49-22.4958.614.67-31.0972.1515536.52-22.39
23Q1 (15)3.84-43.28-60.820.25-26.47-43.180.47-12.96-18.970.26-10.34-13.336.5129.6345.012.2453.45106.816.7758.06121.181458-22.24-32.66
22Q4 (14)6.77-11.39-39.720.34-8.11-27.660.54-10.0-15.620.29-6.45-12.125.023.720.07.981.5739.964.285.5745.7718758.26-17.58
22Q3 (13)7.64-28.6-23.830.37-13.95-17.780.6-6.255.260.316.90.04.8420.517.947.8531.338.194.0649.7131.281732-13.44-25.31
22Q2 (12)10.79.1817.070.43-2.274.880.6410.34-18.990.29-3.33-14.714.02-10.49-10.415.981.06-30.82.71-11.46-27.142001-7.58-14.96
22Q1 (11)9.8-12.7335.360.44-6.38-15.380.58-9.38-54.690.3-9.09-18.924.497.28-37.495.923.85-66.523.064.17-40.12165-4.840.23
21Q4 (10)11.2311.9613.780.474.440.00.6412.28-7.250.336.450.04.19-6.72-12.115.700.28-18.482.94-4.92-12.112275-1.912.35
21Q3 (9)10.039.7422.170.459.7612.50.57-27.85-10.940.31-8.82-18.424.490.02-7.915.68-34.25-27.13.09-16.91-33.222319-1.444.32
21Q2 (8)9.1426.2430.390.41-21.152.50.79-38.2849.060.34-8.11-2.864.49-37.54-21.398.64-51.1114.323.72-27.21-25.523538.9437.84
21Q1 (7)7.24-26.6533.090.5210.6430.01.2885.51146.150.3712.1232.147.1850.83-2.3217.68152.8984.965.1152.85-0.7121606.672.13
20Q4 (6)9.8720.22-10.110.4717.5-46.590.697.81137.930.33-13.163.124.76-2.26-40.586.99-10.32164.693.34-27.7614.722025-8.91-4.26
20Q3 (5)8.2117.12-15.010.40.0-16.670.6420.7520.750.388.5715.154.87-14.62-1.957.803.142.084.63-7.335.49222330.232.3
20Q2 (4)7.0128.860.00.40.00.00.531.920.00.3525.00.05.71-22.40.07.56-20.90.04.99-3.00.01707-19.290.0
20Q1 (3)5.44-50.460.00.4-54.550.00.5279.310.00.28-12.50.07.35-8.260.09.56261.920.05.1576.610.021150.00.0
19Q4 (2)10.9813.660.00.8883.330.00.29-45.280.00.32-3.030.08.0161.290.02.64-51.860.02.91-14.690.02115-2.670.0
19Q3 (1)9.660.00.00.480.00.00.530.00.00.330.00.04.970.00.05.490.00.03.420.00.021730.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)23.31-33.231.51-4.432.31-2.121.16-2.526.4843.139.9146.594.9845.991548-17.44
2022 (9)34.91-7.251.58-14.592.36-28.271.19-11.854.53-7.926.76-22.663.41-4.961875-17.58
2021 (8)37.6423.291.8510.783.2937.661.350.754.91-10.158.7411.653.59-18.28227512.35
2020 (7)30.53-21.091.67-28.332.3929.191.343.085.47-9.177.8363.724.3930.632025-4.26
2019 (6)38.6912.312.3326.631.85-7.041.31.566.0212.754.78-17.223.36-9.5721150.14
2018 (5)34.45-4.331.84-26.981.993.651.2891.045.34-23.685.788.343.7299.721123.48
2017 (4)36.01-2.62.523.281.92-1.030.674.697.006.035.331.611.867.4820414.03
2016 (3)36.97-11.982.442.951.94-4.90.64-9.866.6016.965.258.041.732.411962-9.88
2015 (2)42.011.882.37-1.252.04-3.320.712.95.64-11.744.86-13.581.69-8.032177-12.78
2014 (1)37.54-42.072.4-9.432.11-32.590.69-20.696.3905.6201.8402496-16.21

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