- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.64 | 21.01 | 19.34 | 0.38 | -2.56 | 26.67 | 0.69 | 1.47 | 25.45 | 0.31 | 3.33 | 3.33 | 4.40 | -19.48 | 6.14 | 7.99 | -16.15 | 5.13 | 3.59 | -14.61 | -13.41 | 1605 | 4.42 | -1.41 |
| 24Q2 (19) | 7.14 | 66.43 | 11.04 | 0.39 | -32.76 | 21.88 | 0.68 | 11.48 | 11.48 | 0.3 | 15.38 | 0.0 | 5.46 | -59.6 | 9.76 | 9.52 | -33.02 | 0.39 | 4.20 | -30.67 | -9.94 | 1537 | 4.27 | -1.03 |
| 24Q1 (18) | 4.29 | -25.91 | 11.72 | 0.58 | -9.38 | 132.0 | 0.61 | -10.29 | 29.79 | 0.26 | -10.34 | 0.0 | 13.52 | 22.31 | 107.66 | 14.22 | 21.07 | 16.17 | 6.06 | 21.0 | -10.49 | 1474 | -4.78 | 1.1 |
| 23Q4 (17) | 5.79 | -20.03 | -14.48 | 0.64 | 113.33 | 88.24 | 0.68 | 23.64 | 25.93 | 0.29 | -3.33 | 0.0 | 11.05 | 166.76 | 120.1 | 11.74 | 54.6 | 47.24 | 5.01 | 20.88 | 16.93 | 1548 | -4.91 | -17.44 |
| 23Q3 (16) | 7.24 | 12.6 | -5.24 | 0.3 | -6.25 | -18.92 | 0.55 | -9.84 | -8.33 | 0.3 | 0.0 | -3.23 | 4.14 | -16.74 | -14.44 | 7.60 | -19.92 | -3.27 | 4.14 | -11.19 | 2.12 | 1628 | 4.83 | -6.0 |
| 23Q2 (15) | 6.43 | 67.45 | -39.91 | 0.32 | 28.0 | -25.58 | 0.61 | 29.79 | -4.69 | 0.3 | 15.38 | 3.45 | 4.98 | -23.56 | 23.84 | 9.49 | -22.49 | 58.61 | 4.67 | -31.09 | 72.15 | 1553 | 6.52 | -22.39 |
| 23Q1 (14) | 3.84 | -43.28 | -60.82 | 0.25 | -26.47 | -43.18 | 0.47 | -12.96 | -18.97 | 0.26 | -10.34 | -13.33 | 6.51 | 29.63 | 45.0 | 12.24 | 53.45 | 106.81 | 6.77 | 58.06 | 121.18 | 1458 | -22.24 | -32.66 |
| 22Q4 (13) | 6.77 | -11.39 | -39.72 | 0.34 | -8.11 | -27.66 | 0.54 | -10.0 | -15.62 | 0.29 | -6.45 | -12.12 | 5.02 | 3.7 | 20.0 | 7.98 | 1.57 | 39.96 | 4.28 | 5.57 | 45.77 | 1875 | 8.26 | -17.58 |
| 22Q3 (12) | 7.64 | -28.6 | -23.83 | 0.37 | -13.95 | -17.78 | 0.6 | -6.25 | 5.26 | 0.31 | 6.9 | 0.0 | 4.84 | 20.51 | 7.94 | 7.85 | 31.3 | 38.19 | 4.06 | 49.71 | 31.28 | 1732 | -13.44 | -25.31 |
| 22Q2 (11) | 10.7 | 9.18 | 17.07 | 0.43 | -2.27 | 4.88 | 0.64 | 10.34 | -18.99 | 0.29 | -3.33 | -14.71 | 4.02 | -10.49 | -10.41 | 5.98 | 1.06 | -30.8 | 2.71 | -11.46 | -27.14 | 2001 | -7.58 | -14.96 |
| 22Q1 (10) | 9.8 | -12.73 | 35.36 | 0.44 | -6.38 | -15.38 | 0.58 | -9.38 | -54.69 | 0.3 | -9.09 | -18.92 | 4.49 | 7.28 | -37.49 | 5.92 | 3.85 | -66.52 | 3.06 | 4.17 | -40.1 | 2165 | -4.84 | 0.23 |
| 21Q4 (9) | 11.23 | 11.96 | 13.78 | 0.47 | 4.44 | 0.0 | 0.64 | 12.28 | -7.25 | 0.33 | 6.45 | 0.0 | 4.19 | -6.72 | -12.11 | 5.70 | 0.28 | -18.48 | 2.94 | -4.92 | -12.11 | 2275 | -1.9 | 12.35 |
| 21Q3 (8) | 10.03 | 9.74 | 22.17 | 0.45 | 9.76 | 12.5 | 0.57 | -27.85 | -10.94 | 0.31 | -8.82 | -18.42 | 4.49 | 0.02 | -7.91 | 5.68 | -34.25 | -27.1 | 3.09 | -16.91 | -33.22 | 2319 | -1.44 | 4.32 |
| 21Q2 (7) | 9.14 | 26.24 | 30.39 | 0.41 | -21.15 | 2.5 | 0.79 | -38.28 | 49.06 | 0.34 | -8.11 | -2.86 | 4.49 | -37.54 | -21.39 | 8.64 | -51.11 | 14.32 | 3.72 | -27.21 | -25.5 | 2353 | 8.94 | 37.84 |
| 21Q1 (6) | 7.24 | -26.65 | 33.09 | 0.52 | 10.64 | 30.0 | 1.28 | 85.51 | 146.15 | 0.37 | 12.12 | 32.14 | 7.18 | 50.83 | -2.32 | 17.68 | 152.89 | 84.96 | 5.11 | 52.85 | -0.71 | 2160 | 6.67 | 2.13 |
| 20Q4 (5) | 9.87 | 20.22 | -10.11 | 0.47 | 17.5 | -46.59 | 0.69 | 7.81 | 137.93 | 0.33 | -13.16 | 3.12 | 4.76 | -2.26 | -40.58 | 6.99 | -10.32 | 164.69 | 3.34 | -27.76 | 14.72 | 2025 | -8.91 | -4.26 |
| 20Q3 (4) | 8.21 | 17.12 | 0.0 | 0.4 | 0.0 | 0.0 | 0.64 | 20.75 | 0.0 | 0.38 | 8.57 | 0.0 | 4.87 | -14.62 | 0.0 | 7.80 | 3.1 | 0.0 | 4.63 | -7.3 | 0.0 | 2223 | 30.23 | 0.0 |
| 20Q2 (3) | 7.01 | 28.86 | 0.0 | 0.4 | 0.0 | 0.0 | 0.53 | 1.92 | 0.0 | 0.35 | 25.0 | 0.0 | 5.71 | -22.4 | 0.0 | 7.56 | -20.9 | 0.0 | 4.99 | -3.0 | 0.0 | 1707 | -19.29 | 0.0 |
| 20Q1 (2) | 5.44 | -50.46 | 0.0 | 0.4 | -54.55 | 0.0 | 0.52 | 79.31 | 0.0 | 0.28 | -12.5 | 0.0 | 7.35 | -8.26 | 0.0 | 9.56 | 261.92 | 0.0 | 5.15 | 76.61 | 0.0 | 2115 | 0.0 | 0.0 |
| 19Q4 (1) | 10.98 | 0.0 | 0.0 | 0.88 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 8.01 | 0.0 | 0.0 | 2.64 | 0.0 | 0.0 | 2.91 | 0.0 | 0.0 | 2115 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.31 | -33.23 | 1.51 | -4.43 | 2.31 | -2.12 | 1.16 | -2.52 | 6.48 | 43.13 | 9.91 | 46.59 | 4.98 | 45.99 | 1548 | -17.44 |
| 2022 (9) | 34.91 | -7.25 | 1.58 | -14.59 | 2.36 | -28.27 | 1.19 | -11.85 | 4.53 | -7.92 | 6.76 | -22.66 | 3.41 | -4.96 | 1875 | -17.58 |
| 2021 (8) | 37.64 | 23.29 | 1.85 | 10.78 | 3.29 | 37.66 | 1.35 | 0.75 | 4.91 | -10.15 | 8.74 | 11.65 | 3.59 | -18.28 | 2275 | 12.35 |
| 2020 (7) | 30.53 | -21.09 | 1.67 | -28.33 | 2.39 | 29.19 | 1.34 | 3.08 | 5.47 | -9.17 | 7.83 | 63.72 | 4.39 | 30.63 | 2025 | -4.26 |
| 2019 (6) | 38.69 | 12.31 | 2.33 | 26.63 | 1.85 | -7.04 | 1.3 | 1.56 | 6.02 | 12.75 | 4.78 | -17.22 | 3.36 | -9.57 | 2115 | 0.14 |
| 2018 (5) | 34.45 | -4.33 | 1.84 | -26.98 | 1.99 | 3.65 | 1.28 | 91.04 | 5.34 | -23.68 | 5.78 | 8.34 | 3.72 | 99.7 | 2112 | 3.48 |
| 2017 (4) | 36.01 | -2.6 | 2.52 | 3.28 | 1.92 | -1.03 | 0.67 | 4.69 | 7.00 | 6.03 | 5.33 | 1.61 | 1.86 | 7.48 | 2041 | 4.03 |
| 2016 (3) | 36.97 | -11.98 | 2.44 | 2.95 | 1.94 | -4.9 | 0.64 | -9.86 | 6.60 | 16.96 | 5.25 | 8.04 | 1.73 | 2.41 | 1962 | -9.88 |
| 2015 (2) | 42.0 | 11.88 | 2.37 | -1.25 | 2.04 | -3.32 | 0.71 | 2.9 | 5.64 | -11.74 | 4.86 | -13.58 | 1.69 | -8.03 | 2177 | -12.78 |
| 2014 (1) | 37.54 | -42.07 | 2.4 | -9.43 | 2.11 | -32.59 | 0.69 | -20.69 | 6.39 | 0 | 5.62 | 0 | 1.84 | 0 | 2496 | -16.21 |
