玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.21-2.646.760.170.00.00.641.5918.520007.692.71-6.3328.964.3511.010.0000000
24Q3 (19)2.2715.236.570.17-19.056.250.6312.56.780007.49-29.75-0.327.75-2.370.190.0000000
24Q2 (18)1.973.1411.930.2140.010.530.560.05.6600010.6635.74-1.2628.43-3.05-5.60.0000000
24Q1 (17)1.91-7.7313.690.15-11.7625.00.563.79.80007.85-4.379.9529.3212.39-3.420.0000000
23Q4 (16)2.07-2.827.810.176.250.00.54-8.471.890008.219.33-7.2526.09-5.82-5.50.0000000
23Q3 (15)2.1321.027.040.16-15.796.670.5911.3211.320007.51-30.42-0.3427.70-8.024.00.0000000
23Q2 (14)1.764.7613.550.1958.3311.760.533.9217.7800010.8051.14-1.5730.11-0.83.720.0000000
23Q1 (13)1.68-12.57.690.12-29.419.090.51-3.7713.330007.14-19.331.330.369.975.240.0000000
22Q4 (12)1.92-3.527.260.1713.3341.670.530.010.420008.8517.4732.0727.603.652.940.0000000
22Q3 (11)1.9928.3914.370.15-11.7615.380.5317.788.160007.54-31.270.8926.63-8.26-5.430.0000000
22Q2 (10)1.55-0.641.310.1754.5513.330.450.0-8.1600010.9755.5411.8729.030.65-9.350.0000000
22Q1 (9)1.56-12.850.00.11-8.330.00.45-6.25-2.170007.055.180.028.857.57-2.170.0000000
21Q4 (8)1.792.871.70.12-7.69-20.00.48-2.04-12.730006.70-10.27-21.3426.82-4.78-14.190.000000-100.0
21Q3 (7)1.7413.73-8.420.13-13.33-31.580.490.0-7.550007.47-23.79-25.2928.16-12.070.950.000000-100.0
21Q2 (6)1.53-1.92-27.490.1536.36-40.00.496.52-10.9100-100.09.8039.04-17.2532.038.6122.860.000-100.000-100.0
21Q1 (5)1.56-11.36-22.00.11-26.67-21.430.46-16.36-9.800-100.07.05-17.260.7329.49-5.6415.640.000-100.00-100.0-100.0
20Q4 (4)1.76-7.370.00.15-21.050.00.553.770.0000.08.52-14.770.031.2512.030.00.0000.0510.00.0
20Q3 (3)1.9-9.950.00.19-24.00.00.53-3.640.00-100.00.010.00-15.60.027.897.010.00.00-100.00.0510.00.0
20Q2 (2)2.115.50.00.2578.570.00.557.840.00.070.00.011.8569.260.026.072.220.03.32-5.210.0510.00.0
20Q1 (1)2.00.00.00.140.00.00.510.00.00.070.00.07.000.00.025.500.00.03.500.00.0510.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)8.369.280.687.942.389.68008.13-1.2328.470.360.00000
2023 (9)7.658.970.635.02.1710.15008.24-3.6528.371.080.00000
2022 (8)7.026.040.617.651.972.6008.5510.9428.06-3.240.00000
2021 (7)6.62-14.690.51-30.141.92-9.86007.70-18.1129.005.660.00000
2020 (6)7.76-12.020.731.392.131.910.14-50.09.4115.2427.4515.841.80-43.17510.0
2019 (5)8.82-3.920.72-10.02.09-6.70.2886.678.16-6.3323.70-2.893.1794.29510.0
2018 (4)9.1811.680.863.272.2412.560.1566.678.7146.1924.400.791.6349.24510.0
2017 (3)8.22275.340.49188.241.99847.620.09-30.775.96-23.2124.21152.471.09-81.56510.0
2016 (2)2.1950.00.176.250.2123.530.13-7.147.76-29.179.59-17.655.94-38.1510.0
2015 (1)1.4635.190.16-30.430.17-34.620.14100.010.96011.6409.590516.25

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