- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 3.42 | 0.59 | 30.04 | 0.36 | 140.0 | 16.13 | 2.14 | 177.92 | 170.89 | 0 | 0 | 0 | 10.53 | 138.6 | -10.7 | 62.57 | 176.3 | 108.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 3.4 | -39.5 | 73.47 | 0.15 | -59.46 | -40.0 | 0.77 | -8.33 | -2.53 | 0 | 0 | 0 | 4.41 | -32.99 | -65.41 | 22.65 | 51.52 | -43.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 5.62 | -24.05 | 95.82 | 0.37 | -26.0 | 68.18 | 0.84 | -1.18 | -2.33 | 0 | 0 | 0 | 6.58 | -2.56 | -14.11 | 14.95 | 30.12 | -50.12 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 7.4 | 181.37 | 262.75 | 0.5 | 61.29 | 28.21 | 0.85 | 7.59 | -17.48 | 0 | 0 | 0 | 6.76 | -42.68 | -64.66 | 11.49 | -61.76 | -77.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 2.63 | 34.18 | 15.86 | 0.31 | 24.0 | 19.23 | 0.79 | 0.0 | 1.28 | 0 | 0 | 0 | 11.79 | -7.59 | 2.91 | 30.04 | -25.48 | -12.58 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 1.96 | -31.71 | -14.04 | 0.25 | 13.64 | -7.41 | 0.79 | -8.14 | -32.48 | 0 | 0 | 0 | 12.76 | 66.4 | 7.71 | 40.31 | 34.51 | -21.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 2.87 | 40.69 | 44.22 | 0.22 | -43.59 | 10.0 | 0.86 | -16.5 | 17.81 | 0 | 0 | 0 | 7.67 | -59.9 | -23.73 | 29.97 | -40.65 | -18.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 2.04 | -10.13 | -7.27 | 0.39 | 50.0 | 0.0 | 1.03 | 32.05 | 10.75 | 0 | 0 | 0 | 19.12 | 66.91 | 7.84 | 50.49 | 46.94 | 19.44 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 2.27 | -0.44 | 25.41 | 0.26 | -3.7 | 4.0 | 0.78 | -33.33 | 6.85 | 0 | 0 | 0 | 11.45 | -3.28 | -17.07 | 34.36 | -33.04 | -14.8 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 2.28 | 14.57 | 4.59 | 0.27 | 35.0 | -15.62 | 1.17 | 60.27 | 42.68 | 0 | 0 | 0 | 11.84 | 17.83 | -19.33 | 51.32 | 39.89 | 36.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 1.99 | -9.55 | -81.03 | 0.2 | -48.72 | -60.78 | 0.73 | -21.51 | -22.34 | 0 | 0 | 0 | 10.05 | -43.31 | 106.72 | 36.68 | -13.22 | 309.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 2.2 | 21.55 | -90.51 | 0.39 | 56.0 | -43.48 | 0.93 | 27.4 | -8.82 | 0 | 0 | 0 | 17.73 | 28.35 | 495.79 | 42.27 | 4.81 | 861.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 1.81 | -16.97 | -32.71 | 0.25 | -21.88 | -34.21 | 0.73 | -10.98 | -3.95 | 0 | 0 | 0 | 13.81 | -5.9 | -2.22 | 40.33 | 7.22 | 42.75 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 2.18 | -79.22 | 3.32 | 0.32 | -37.25 | -8.57 | 0.82 | -12.77 | 13.89 | 0 | 0 | 0 | 14.68 | 201.92 | -11.51 | 37.61 | 319.76 | 10.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 10.49 | -54.76 | 594.7 | 0.51 | -26.09 | 131.82 | 0.94 | -7.84 | 25.33 | 0 | 0 | 0 | 4.86 | 63.4 | -66.63 | 8.96 | 103.73 | -81.96 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 23.19 | 762.08 | 968.66 | 0.69 | 81.58 | 72.5 | 1.02 | 34.21 | 22.89 | 0 | 0 | 0 | 2.98 | -78.94 | -83.86 | 4.40 | -84.43 | -88.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 2.69 | 27.49 | 0.0 | 0.38 | 8.57 | 0.0 | 0.76 | 5.56 | 0.0 | 0 | 0 | 0.0 | 14.13 | -14.84 | 0.0 | 28.25 | -17.2 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 2.11 | 39.74 | 0.0 | 0.35 | 59.09 | 0.0 | 0.72 | -4.0 | 0.0 | 0 | 0 | 0.0 | 16.59 | 13.85 | 0.0 | 34.12 | -31.3 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 1.51 | -30.41 | 0.0 | 0.22 | -45.0 | 0.0 | 0.75 | -9.64 | 0.0 | 0 | 0 | 0.0 | 14.57 | -20.96 | 0.0 | 49.67 | 29.86 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 2.17 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 18.43 | 0.0 | 0.0 | 38.25 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 14.86 | 73.4 | 1.28 | 14.29 | 3.28 | -11.83 | 0 | 0 | 8.61 | -34.09 | 22.07 | -49.15 | 0.00 | 0 | 0 | 0 |
2022 (9) | 8.57 | -48.65 | 1.12 | -24.32 | 3.72 | 8.77 | 0 | 0 | 13.07 | 47.38 | 43.41 | 111.83 | 0.00 | 0 | 0 | 0 |
2021 (8) | 16.69 | -43.42 | 1.48 | -9.76 | 3.42 | 4.91 | 0 | 0 | 8.87 | 59.51 | 20.49 | 85.43 | 0.00 | 0 | 0 | 0 |
2020 (7) | 29.5 | 253.72 | 1.64 | 33.33 | 3.26 | 1.88 | 0 | 0 | 5.56 | -62.31 | 11.05 | -71.2 | 0.00 | 0 | 0 | 0 |
2019 (6) | 8.34 | -48.71 | 1.23 | -21.15 | 3.2 | -17.1 | 0 | 0 | 14.75 | 53.72 | 38.37 | 61.63 | 0.00 | 0 | 0 | 0 |
2018 (5) | 16.26 | 4.03 | 1.56 | -44.68 | 3.86 | -18.74 | 0 | 0 | 9.59 | -46.82 | 23.74 | -21.89 | 0.00 | 0 | 0 | 0 |
2017 (4) | 15.63 | -32.37 | 2.82 | -29.15 | 4.75 | -20.7 | 0 | 0 | 18.04 | 4.76 | 30.39 | 17.25 | 0.00 | 0 | 0 | 0 |
2016 (3) | 23.11 | 10.73 | 3.98 | 11.48 | 5.99 | -3.54 | 0 | 0 | 17.22 | 0.68 | 25.92 | -12.89 | 0.00 | 0 | 1120 | 0.0 |
2015 (2) | 20.87 | -46.14 | 3.57 | -17.55 | 6.21 | -7.86 | 0 | 0 | 17.11 | 53.08 | 29.76 | 71.07 | 0.00 | 0 | 1120 | 0.0 |
2014 (1) | 38.75 | 15.43 | 4.33 | -22.12 | 6.74 | -22.35 | 0 | 0 | 11.17 | 0 | 17.39 | 0 | 0.00 | 0 | 1120 | 0.0 |