玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.98-42.11-73.240.4319.44-14.01.05-50.9323.5300021.72106.31221.4153.03-15.25361.680.0000000
24Q3 (19)3.420.5930.040.36140.016.132.14177.92170.8900010.53138.6-10.762.57176.3108.310.0000000
24Q2 (18)3.4-39.573.470.15-59.46-40.00.77-8.33-2.530004.41-32.99-65.4122.6551.52-43.810.0000000
24Q1 (17)5.62-24.0595.820.37-26.068.180.84-1.18-2.330006.58-2.56-14.1114.9530.12-50.120.0000000
23Q4 (16)7.4181.37262.750.561.2928.210.857.59-17.480006.76-42.68-64.6611.49-61.76-77.250.0000000
23Q3 (15)2.6334.1815.860.3124.019.230.790.01.2800011.79-7.592.9130.04-25.48-12.580.0000000
23Q2 (14)1.96-31.71-14.040.2513.64-7.410.79-8.14-32.4800012.7666.47.7140.3134.51-21.450.0000000
23Q1 (13)2.8740.6944.220.22-43.5910.00.86-16.517.810007.67-59.9-23.7329.97-40.65-18.310.0000000
22Q4 (12)2.04-10.13-7.270.3950.00.01.0332.0510.7500019.1266.917.8450.4946.9419.440.0000000
22Q3 (11)2.27-0.4425.410.26-3.74.00.78-33.336.8500011.45-3.28-17.0734.36-33.04-14.80.0000000
22Q2 (10)2.2814.574.590.2735.0-15.621.1760.2742.6800011.8417.83-19.3351.3239.8936.420.0000000
22Q1 (9)1.99-9.55-81.030.2-48.72-60.780.73-21.51-22.3400010.05-43.31106.7236.68-13.22309.370.0000000
21Q4 (8)2.221.55-90.510.3956.0-43.480.9327.4-8.8200017.7328.35495.7942.274.81861.080.0000000
21Q3 (7)1.81-16.97-32.710.25-21.88-34.210.73-10.98-3.9500013.81-5.9-2.2240.337.2242.750.0000000
21Q2 (6)2.18-79.223.320.32-37.25-8.570.82-12.7713.8900014.68201.92-11.5137.61319.7610.230.0000000
21Q1 (5)10.49-54.76594.70.51-26.09131.820.94-7.8425.330004.8663.4-66.638.96103.73-81.960.0000000
20Q4 (4)23.19762.080.00.6981.580.01.0234.210.0000.02.98-78.940.04.40-84.430.00.0000.0000.0
20Q3 (3)2.6927.490.00.388.570.00.765.560.0000.014.13-14.840.028.25-17.20.00.0000.0000.0
20Q2 (2)2.1139.740.00.3559.090.00.72-4.00.0000.016.5913.850.034.12-31.30.00.0000.0000.0
20Q1 (1)1.510.00.00.220.00.00.750.00.000.00.014.570.00.049.670.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)14.41-3.031.312.344.846.34009.095.5433.3150.910.00000
2023 (9)14.8673.41.2814.293.28-11.83008.61-34.0922.07-49.150.00000
2022 (8)8.57-48.651.12-24.323.728.770013.0747.3843.41111.830.00000
2021 (7)16.69-43.421.48-9.763.424.91008.8759.5120.4985.430.00000
2020 (6)29.5253.721.6433.333.261.88005.56-62.3111.05-71.20.00000
2019 (5)8.34-48.711.23-21.153.2-17.10014.7553.7238.3761.630.00000
2018 (4)16.264.031.56-44.683.86-18.74009.59-46.8223.74-21.890.00000
2017 (3)15.63-32.372.82-29.154.75-20.70018.044.7630.3917.250.00000
2016 (2)23.1110.733.9811.485.99-3.540017.220.6825.92-12.890.00011200.0
2015 (1)20.87-46.143.57-17.556.21-7.860017.11029.7600.00011200.0

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