- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 18.51 | 2401.35 | -39.49 | 1.14 | 418.18 | -22.45 | 0.24 | 140.0 | 20.0 | 0 | 0 | 0 | 6.16 | -79.28 | 28.16 | 1.30 | -90.41 | 98.31 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 24Q3 (19) | 0.74 | -59.34 | 64.44 | 0.22 | -12.0 | 22.22 | 0.1 | -23.08 | 42.86 | 0 | 0 | 0 | 29.73 | 116.43 | -25.68 | 13.51 | 89.19 | -13.13 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 24Q2 (18) | 1.82 | -46.78 | 114.12 | 0.25 | -19.35 | 56.25 | 0.13 | 44.44 | 85.71 | 0 | 0 | 0 | 13.74 | 51.54 | -27.03 | 7.14 | 171.43 | -13.27 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 24Q1 (17) | 3.42 | -88.82 | 677.27 | 0.31 | -78.91 | 106.67 | 0.09 | -55.0 | 12.5 | 0 | 0 | 0 | 9.06 | 88.62 | -73.41 | 2.63 | 302.5 | -85.53 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 23Q4 (16) | 30.59 | 6697.78 | 8397.22 | 1.47 | 716.67 | 14600.0 | 0.2 | 185.71 | 66.67 | 0 | 0 | 0 | 4.81 | -87.99 | 73.0 | 0.65 | -95.8 | -98.04 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 23Q3 (15) | 0.45 | -47.06 | -54.08 | 0.18 | 12.5 | -14.29 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0 | 40.00 | 112.5 | 86.67 | 15.56 | 88.89 | 117.78 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 23Q2 (14) | 0.85 | 93.18 | 88.89 | 0.16 | 6.67 | 33.33 | 0.07 | -12.5 | -12.5 | 0 | 0 | 0 | 18.82 | -44.78 | -29.41 | 8.24 | -54.71 | -53.68 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 23Q1 (13) | 0.44 | 22.22 | -91.3 | 0.15 | 1400.0 | 25.0 | 0.08 | -33.33 | -20.0 | 0 | 0 | 0 | 34.09 | 1127.27 | 1337.5 | 18.18 | -45.45 | 820.0 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 22Q4 (12) | 0.36 | -63.27 | -20.0 | 0.01 | -95.24 | -83.33 | 0.12 | 71.43 | 50.0 | 0 | 0 | 0 | 2.78 | -87.04 | -79.17 | 33.33 | 366.67 | 87.5 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 22Q3 (11) | 0.98 | 117.78 | 92.16 | 0.21 | 75.0 | 250.0 | 0.07 | -12.5 | -12.5 | 0 | 0 | 0 | 21.43 | -19.64 | 82.14 | 7.14 | -59.82 | -54.46 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 22Q2 (10) | 0.45 | -91.11 | -15.09 | 0.12 | 0.0 | 140.0 | 0.08 | -20.0 | 14.29 | 0 | 0 | 0 | 26.67 | 1024.44 | 182.67 | 17.78 | 799.56 | 34.6 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 22Q1 (9) | 5.06 | 1024.44 | 192.49 | 0.12 | 100.0 | 20.0 | 0.1 | 25.0 | 25.0 | 0 | 0 | 0 | 2.37 | -82.21 | -58.97 | 1.98 | -88.88 | -57.26 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 21Q4 (8) | 0.45 | -11.76 | -91.36 | 0.06 | 0.0 | 140.0 | 0.08 | 0.0 | -55.56 | 0 | 0 | 0 | 13.33 | 13.33 | 563.11 | 17.78 | 13.33 | 414.57 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 21Q3 (7) | 0.51 | -3.77 | -96.33 | 0.06 | 20.0 | -86.36 | 0.08 | 14.29 | -11.11 | 0 | 0 | 0 | 11.76 | 24.71 | 271.39 | 15.69 | 18.77 | 2320.92 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 21Q2 (6) | 0.53 | -69.36 | -94.83 | 0.05 | -50.0 | -87.5 | 0.07 | -12.5 | -41.67 | 0 | 0 | 0 | 9.43 | 63.21 | 141.98 | 13.21 | 185.61 | 1029.25 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 21Q1 (5) | 1.73 | -66.79 | -83.38 | 0.1 | 166.67 | -78.26 | 0.08 | -55.56 | -20.0 | 0 | 0 | 0 | 5.78 | 300.77 | 30.81 | 4.62 | 33.85 | 381.39 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
| 20Q4 (4) | 5.21 | -62.49 | 0.0 | -0.15 | -134.09 | 0.0 | 0.18 | 100.0 | 0.0 | 0 | 0 | 0.0 | -2.88 | -190.89 | 0.0 | 3.45 | 433.21 | 0.0 | 0.00 | 0 | 0.0 | 31 | 0.0 | 0.0 |
| 20Q3 (3) | 13.89 | 35.38 | 0.0 | 0.44 | 10.0 | 0.0 | 0.09 | -25.0 | 0.0 | 0 | 0 | 0.0 | 3.17 | -18.75 | 0.0 | 0.65 | -44.6 | 0.0 | 0.00 | 0 | 0.0 | 31 | 0.0 | 0.0 |
| 20Q2 (2) | 10.26 | -1.44 | 0.0 | 0.4 | -13.04 | 0.0 | 0.12 | 20.0 | 0.0 | 0 | 0 | 0.0 | 3.90 | -11.77 | 0.0 | 1.17 | 21.75 | 0.0 | 0.00 | 0 | 0.0 | 31 | 0.0 | 0.0 |
| 20Q1 (1) | 10.41 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.42 | 0.0 | 0.0 | 0.96 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 31 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 24.49 | -24.25 | 1.92 | -2.04 | 0.56 | 33.33 | 0 | 0 | 7.84 | 29.32 | 2.29 | 76.02 | 0.00 | 0 | 31 | 0.0 |
| 2023 (9) | 32.33 | 372.66 | 1.96 | 326.09 | 0.42 | 13.51 | 0 | 0 | 6.06 | -9.85 | 1.30 | -75.98 | 0.00 | 0 | 31 | 0.0 |
| 2022 (8) | 6.84 | 111.76 | 0.46 | 70.37 | 0.37 | 23.33 | 0 | 0 | 6.73 | -19.55 | 5.41 | -41.76 | 0.00 | 0 | 31 | 0.0 |
| 2021 (7) | 3.23 | -91.88 | 0.27 | -76.32 | 0.3 | -40.0 | 0 | 0 | 8.36 | 191.62 | 9.29 | 638.76 | 0.00 | 0 | 31 | 0.0 |
| 2020 (6) | 39.77 | 37.8 | 1.14 | -24.5 | 0.5 | 13.64 | 0 | 0 | 2.87 | -45.21 | 1.26 | -17.54 | 0.00 | 0 | 31 | 0.0 |
| 2019 (5) | 28.86 | -26.34 | 1.51 | -11.7 | 0.44 | -6.38 | 0 | 0 | 5.23 | 19.88 | 1.52 | 27.09 | 0.00 | 0 | 31 | -3.12 |
| 2018 (4) | 39.18 | 45.92 | 1.71 | 92.13 | 0.47 | 6.82 | 0 | 0 | 4.36 | 31.67 | 1.20 | -26.8 | 0.00 | 0 | 32 | -11.11 |
| 2017 (3) | 26.85 | -43.93 | 0.89 | -15.24 | 0.44 | 0.0 | 0 | 0 | 3.31 | 51.18 | 1.64 | 78.36 | 0.00 | 0 | 36 | -7.69 |
| 2016 (2) | 47.89 | -5.19 | 1.05 | -47.76 | 0.44 | -16.98 | 0 | 0 | 2.19 | -44.9 | 0.92 | -12.44 | 0.00 | 0 | 39 | -9.3 |
| 2015 (1) | 50.51 | 12.24 | 2.01 | -41.74 | 0.53 | -3.64 | 0 | 0 | 3.98 | 0 | 1.05 | 0 | 0.00 | 0 | 43 | -2.27 |
