玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)10.24-6.91-20.250000.65-26.14-17.720000.00006.35-20.653.170.00002990.00.0
24Q3 (19)11.0-4.188.060000.88-22.1218.920000.00008.00-18.7310.050.00002990.01.36
24Q2 (18)11.480.724.510001.1341.2588.330000.00009.8440.2751.260.00002990.01.36
24Q1 (17)11.4-11.2113.210000.81.2737.930000.00007.0214.0621.840.00002990.01.36
23Q4 (16)12.8426.13-5.240000.796.7629.510000.00006.15-15.3636.670.00002991.361.36
23Q3 (15)10.1810.41-0.290000.7423.3332.140000.00007.2711.732.530.00002950.014.34
23Q2 (14)9.22-8.44-7.340000.63.4527.660000.00006.5112.9937.770.00002950.014.34
23Q1 (13)10.07-25.6815.610000.58-4.9216.00000.00005.7627.940.330.00002950.014.34
22Q4 (12)13.5532.71-5.840000.618.9312.960000.00004.50-17.9219.970.000029514.3414.34
22Q3 (11)10.212.61-6.840000.5619.15-11.110000.00005.4816.11-4.580.00002580.0-14.57
22Q2 (10)9.9514.242.370000.47-6.0-14.550000.00004.72-17.71-16.520.00002580.0-14.57
22Q1 (9)8.71-39.4710.390000.5-7.416.380000.00005.7452.97-3.630.00002580.0-14.57
21Q4 (8)14.3931.3119.030000.54-14.2922.730000.00003.75-34.72-43.970.0000258-14.57-14.57
21Q3 (7)10.9612.766.30000.6314.5543.180000.00005.751.5934.690.00003020.0-9.31
21Q2 (6)9.7223.19-7.520000.5517.025.770000.00005.66-5.0114.370.00003020.0-9.31
21Q1 (5)7.8920.09-33.750000.476.822.170000.00005.96-11.0554.230.00003020.0-8.76
20Q4 (4)6.57-36.280.0000.00.440.00.0000.00.0000.06.7056.930.00.0000.0302-9.310.0
20Q3 (3)10.31-1.90.0000.00.44-15.380.0000.00.0000.04.27-13.740.00.0000.03330.00.0
20Q2 (2)10.51-11.750.0000.00.5213.040.0000.00.0000.04.9528.10.00.0000.03330.60.0
20Q1 (1)11.910.00.000.00.00.460.00.000.00.00.000.00.03.860.00.00.000.00.03310.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)44.124.3003.4527.31000.0007.8222.050.0002990.0
2023 (9)42.3-0.31002.7126.64000.0006.4127.020.0002991.36
2022 (8)42.43-1.26002.14-2.73000.0005.04-1.490.00029514.34
2021 (7)42.979.37002.218.28000.0005.128.150.000258-14.57
2020 (6)39.29-8.99001.86-17.33000.0004.73-9.170.000302-9.31
2019 (5)43.1714.42002.2541.51000.0005.2123.680.0003330.6
2018 (4)37.7313.24001.59-9.66000.0004.21-20.220.0003312.8
2017 (3)33.32-4.53001.763.53000.0005.288.440.000322-15.04
2016 (2)34.9-20.52001.7-3.95000.0004.8720.840.000379-16.15
2015 (1)43.91-1.72001.77-7.81000.0004.0300.000452-4.03

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