- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 11.0 | -4.18 | -5.98 | 0 | 0 | 0 | 0.88 | -22.12 | 8.64 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.00 | -18.73 | 15.56 | 0.00 | 0 | 0 | 299 | 0.0 | 1.36 |
| 24Q2 (19) | 11.48 | 0.7 | 24.51 | 0 | 0 | 0 | 1.13 | 41.25 | 88.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.84 | 40.27 | 51.26 | 0.00 | 0 | 0 | 299 | 0.0 | 1.36 |
| 24Q1 (18) | 11.4 | 0.71 | 13.21 | 0 | 0 | 0 | 0.8 | 12.68 | 37.93 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.02 | 11.89 | 21.84 | 0.00 | 0 | 0 | 299 | 0.0 | 1.36 |
| 23Q4 (17) | 11.32 | -3.25 | -16.46 | 0 | 0 | 0 | 0.71 | -12.35 | 16.39 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.27 | -9.4 | 39.32 | 0.00 | 0 | 0 | 299 | 1.36 | 1.36 |
| 23Q3 (16) | 11.7 | 26.9 | 14.59 | 0 | 0 | 0 | 0.81 | 35.0 | 44.64 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.92 | 6.38 | 26.22 | 0.00 | 0 | 0 | 295 | 0.0 | 14.34 |
| 23Q2 (15) | 9.22 | -8.44 | -7.34 | 0 | 0 | 0 | 0.6 | 3.45 | 27.66 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.51 | 12.99 | 37.77 | 0.00 | 0 | 0 | 295 | 0.0 | 14.34 |
| 23Q1 (14) | 10.07 | -25.68 | 15.61 | 0 | 0 | 0 | 0.58 | -4.92 | 16.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.76 | 27.94 | 0.33 | 0.00 | 0 | 0 | 295 | 0.0 | 14.34 |
| 22Q4 (13) | 13.55 | 32.71 | -5.84 | 0 | 0 | 0 | 0.61 | 8.93 | 12.96 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.50 | -17.92 | 19.97 | 0.00 | 0 | 0 | 295 | 14.34 | 14.34 |
| 22Q3 (12) | 10.21 | 2.61 | -6.84 | 0 | 0 | 0 | 0.56 | 19.15 | -11.11 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.48 | 16.11 | -4.58 | 0.00 | 0 | 0 | 258 | 0.0 | -14.57 |
| 22Q2 (11) | 9.95 | 14.24 | 2.37 | 0 | 0 | 0 | 0.47 | -6.0 | -14.55 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.72 | -17.71 | -16.52 | 0.00 | 0 | 0 | 258 | 0.0 | -14.57 |
| 22Q1 (10) | 8.71 | -39.47 | 10.39 | 0 | 0 | 0 | 0.5 | -7.41 | 6.38 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.74 | 52.97 | -3.63 | 0.00 | 0 | 0 | 258 | 0.0 | -14.57 |
| 21Q4 (9) | 14.39 | 31.3 | 119.03 | 0 | 0 | 0 | 0.54 | -14.29 | 22.73 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.75 | -34.72 | -43.97 | 0.00 | 0 | 0 | 258 | -14.57 | -14.57 |
| 21Q3 (8) | 10.96 | 12.76 | 6.3 | 0 | 0 | 0 | 0.63 | 14.55 | 43.18 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.75 | 1.59 | 34.69 | 0.00 | 0 | 0 | 302 | 0.0 | -9.31 |
| 21Q2 (7) | 9.72 | 23.19 | -7.52 | 0 | 0 | 0 | 0.55 | 17.02 | 5.77 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.66 | -5.01 | 14.37 | 0.00 | 0 | 0 | 302 | 0.0 | -9.31 |
| 21Q1 (6) | 7.89 | 20.09 | -33.75 | 0 | 0 | 0 | 0.47 | 6.82 | 2.17 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.96 | -11.05 | 54.23 | 0.00 | 0 | 0 | 302 | 0.0 | -8.76 |
| 20Q4 (5) | 6.57 | -36.28 | -57.48 | 0 | 0 | 0 | 0.44 | 0.0 | -22.81 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.70 | 56.93 | 81.53 | 0.00 | 0 | 0 | 302 | -9.31 | -8.76 |
| 20Q3 (4) | 10.31 | -1.9 | 0.0 | 0 | 0 | 0.0 | 0.44 | -15.38 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.27 | -13.74 | 0.0 | 0.00 | 0 | 0.0 | 333 | 0.0 | 0.0 |
| 20Q2 (3) | 10.51 | -11.75 | 0.0 | 0 | 0 | 0.0 | 0.52 | 13.04 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.95 | 28.1 | 0.0 | 0.00 | 0 | 0.0 | 333 | 0.6 | 0.0 |
| 20Q1 (2) | 11.91 | -22.91 | 0.0 | 0 | 0 | 0.0 | 0.46 | -19.3 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.86 | 4.69 | 0.0 | 0.00 | 0 | 0.0 | 331 | 0.0 | 0.0 |
| 19Q4 (1) | 15.45 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 3.69 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 331 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 42.3 | -0.31 | 0 | 0 | 2.71 | 26.64 | 0 | 0 | 0.00 | 0 | 6.41 | 27.02 | 0.00 | 0 | 295 | 0.0 |
| 2022 (9) | 42.43 | -1.26 | 0 | 0 | 2.14 | -2.73 | 0 | 0 | 0.00 | 0 | 5.04 | -1.49 | 0.00 | 0 | 295 | 14.34 |
| 2021 (8) | 42.97 | 9.37 | 0 | 0 | 2.2 | 18.28 | 0 | 0 | 0.00 | 0 | 5.12 | 8.15 | 0.00 | 0 | 258 | -14.57 |
| 2020 (7) | 39.29 | -8.99 | 0 | 0 | 1.86 | -17.33 | 0 | 0 | 0.00 | 0 | 4.73 | -9.17 | 0.00 | 0 | 302 | -9.31 |
| 2019 (6) | 43.17 | 14.42 | 0 | 0 | 2.25 | 41.51 | 0 | 0 | 0.00 | 0 | 5.21 | 23.68 | 0.00 | 0 | 333 | 0.6 |
| 2018 (5) | 37.73 | 13.24 | 0 | 0 | 1.59 | -9.66 | 0 | 0 | 0.00 | 0 | 4.21 | -20.22 | 0.00 | 0 | 331 | 2.8 |
| 2017 (4) | 33.32 | -4.53 | 0 | 0 | 1.76 | 3.53 | 0 | 0 | 0.00 | 0 | 5.28 | 8.44 | 0.00 | 0 | 322 | -15.04 |
| 2016 (3) | 34.9 | -20.52 | 0 | 0 | 1.7 | -3.95 | 0 | 0 | 0.00 | 0 | 4.87 | 20.84 | 0.00 | 0 | 379 | -16.15 |
| 2015 (2) | 43.91 | -1.72 | 0 | 0 | 1.77 | -7.81 | 0 | 0 | 0.00 | 0 | 4.03 | -6.2 | 0.00 | 0 | 452 | -4.03 |
| 2014 (1) | 44.68 | 7.92 | 0 | 0 | 1.92 | 8.47 | 0 | 0 | 0.00 | 0 | 4.30 | 0 | 0.00 | 0 | 471 | 11.61 |
