- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 38.65 | -12.64 | -2.64 | 0 | 0 | 0 | 2.13 | 21.71 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.51 | 39.32 | 0 | 0.00 | 0 | 0 | 1120 | 0.0 | 0.0 |
| 24Q3 (19) | 44.24 | 5.99 | 13.12 | 0 | 0 | 0 | 1.75 | 0 | 19.86 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.96 | 0 | 5.96 | 0.00 | 0 | 0 | 1120 | 0.0 | -2.35 |
| 24Q2 (18) | 41.74 | 7.61 | 13.98 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1120 | 0.0 | -2.35 |
| 24Q1 (17) | 38.79 | -2.29 | 34.73 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1120 | 0.0 | -2.35 |
| 23Q4 (16) | 39.7 | 1.51 | 23.33 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 1120 | -2.35 | -2.35 |
| 23Q3 (15) | 39.11 | 6.8 | -4.91 | 0 | 0 | 0 | 1.46 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.73 | 0 | 0 | 0.00 | 0 | 0 | 1147 | 0.0 | 36.39 |
| 23Q2 (14) | 36.62 | 27.2 | -3.63 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1147 | 0.0 | 36.39 |
| 23Q1 (13) | 28.79 | -10.56 | -5.73 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1147 | 0.0 | 36.39 |
| 22Q4 (12) | 32.19 | -21.74 | -21.18 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 1147 | 36.39 | 36.39 |
| 22Q3 (11) | 41.13 | 8.24 | 0.1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 841 | 0.0 | -12.03 |
| 22Q2 (10) | 38.0 | 24.43 | 12.43 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 841 | 0.0 | -12.03 |
| 22Q1 (9) | 30.54 | -25.22 | 23.84 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 841 | 0.0 | -12.03 |
| 21Q4 (8) | 40.84 | -0.61 | 70.81 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 841 | -12.03 | -12.03 |
| 21Q3 (7) | 41.09 | 21.57 | 58.04 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 956 | 0.0 | 8.88 |
| 21Q2 (6) | 33.8 | 37.06 | 109.03 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 956 | 0.0 | 8.88 |
| 21Q1 (5) | 24.66 | 3.14 | 29.65 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 956 | 0.0 | 7.66 |
| 20Q4 (4) | 23.91 | -8.04 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 956 | 8.88 | 0.0 |
| 20Q3 (3) | 26.0 | 60.79 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 878 | 0.0 | 0.0 |
| 20Q2 (2) | 16.17 | -14.98 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 878 | -1.13 | 0.0 |
| 20Q1 (1) | 19.02 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 888 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 163.43 | 13.32 | 0 | 0 | 7.36 | 0 | 0 | 0 | 0.00 | 0 | 4.50 | 0 | 0.00 | 0 | 1120 | 0.0 |
| 2023 (9) | 144.22 | 1.66 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1120 | -2.35 |
| 2022 (8) | 141.87 | 1.06 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1147 | 36.39 |
| 2021 (7) | 140.38 | 64.96 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 841 | -12.03 |
| 2020 (6) | 85.1 | -15.47 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 956 | 8.88 |
| 2019 (5) | 100.68 | -12.63 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 878 | -1.13 |
| 2018 (4) | 115.23 | 31.36 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 888 | -0.89 |
| 2017 (3) | 87.72 | 34.09 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 896 | 9.4 |
| 2016 (2) | 65.42 | -17.57 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 819 | -9.7 |
| 2015 (1) | 79.36 | -13.18 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 907 | 5.71 |
