- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 728.38 | 38.5 | 102.89 | 22.21 | 0.86 | 26.62 | 4.48 | 3.94 | 64.1 | 0 | 0 | 0 | 3.05 | -27.18 | -37.59 | 0.62 | -24.95 | -19.12 | 0.00 | 0 | 0 | 5999 | 0.0 | -0.4 |
| 24Q2 (19) | 525.89 | 20.06 | 50.06 | 22.02 | 12.63 | 19.35 | 4.31 | 31.0 | 81.86 | 0 | 0 | 0 | 4.19 | -6.19 | -20.46 | 0.82 | 9.11 | 21.19 | 0.00 | 0 | 0 | 5999 | 0.0 | -0.4 |
| 24Q1 (18) | 438.01 | 33.85 | 18.53 | 19.55 | 9.71 | 20.75 | 3.29 | 19.64 | -4.64 | 0 | 0 | 0 | 4.46 | -18.04 | 1.87 | 0.75 | -10.62 | -19.55 | 0.00 | 0 | 0 | 5999 | 0.0 | -0.4 |
| 23Q4 (17) | 327.23 | -8.85 | -45.4 | 17.82 | 1.6 | -29.95 | 2.75 | 0.73 | -58.52 | 0 | 0 | 0 | 5.45 | 11.46 | 28.3 | 0.84 | 10.52 | -24.03 | 0.00 | 0 | 0 | 5999 | -0.4 | -0.4 |
| 23Q3 (16) | 359.01 | 2.44 | -64.03 | 17.54 | -4.93 | -9.54 | 2.73 | 15.19 | -41.79 | 0 | 0 | 0 | 4.89 | -7.2 | 151.5 | 0.76 | 12.45 | 61.83 | 0.00 | 0 | 0 | 6023 | 0.0 | 0.7 |
| 23Q2 (15) | 350.46 | -5.16 | -67.98 | 18.45 | 13.96 | -19.33 | 2.37 | -31.3 | -51.93 | 0 | 0 | 0 | 5.26 | 20.16 | 151.94 | 0.68 | -27.57 | 50.13 | 0.00 | 0 | 0 | 6023 | 0.0 | 0.7 |
| 23Q1 (14) | 369.53 | -38.34 | -65.37 | 16.19 | -36.36 | -35.83 | 3.45 | -47.96 | -35.51 | 0 | 0 | 0 | 4.38 | 3.22 | 85.29 | 0.93 | -15.6 | 86.21 | 0.00 | 0 | 0 | 6023 | 0.0 | 0.7 |
| 22Q4 (13) | 599.35 | -39.95 | -41.63 | 25.44 | 31.2 | -1.62 | 6.63 | 41.36 | 13.53 | 0 | 0 | 0 | 4.24 | 118.5 | 68.54 | 1.11 | 135.42 | 94.5 | 0.00 | 0 | 0 | 6023 | 0.7 | 0.7 |
| 22Q3 (12) | 998.13 | -8.8 | 4.57 | 19.39 | -15.22 | 1.47 | 4.69 | -4.87 | 35.94 | 0 | 0 | 0 | 1.94 | -7.03 | -2.97 | 0.47 | 4.31 | 30.0 | 0.00 | 0 | 0 | 5981 | 0.0 | 0.55 |
| 22Q2 (11) | 1094.48 | 2.57 | 49.37 | 22.87 | -9.35 | 34.21 | 4.93 | -7.85 | 24750.0 | 0 | 0 | 0 | 2.09 | -11.63 | -10.15 | 0.45 | -10.16 | 16602.18 | 0.00 | 0 | 0 | 5981 | 0.0 | 0.55 |
| 22Q1 (10) | 1067.04 | 3.92 | 71.32 | 25.23 | -2.44 | 25.52 | 5.35 | -8.39 | -22.35 | 0 | 0 | 0 | 2.36 | -6.11 | -26.73 | 0.50 | -11.84 | -54.68 | 0.00 | 0 | 0 | 5981 | 0.0 | 0.55 |
| 21Q4 (9) | 1026.81 | 7.57 | 123.07 | 25.86 | 35.32 | 41.08 | 5.84 | 69.28 | 31.53 | 0 | 0 | 0 | 2.52 | 25.79 | -36.76 | 0.57 | 57.36 | -41.04 | 0.00 | 0 | 0 | 5981 | 0.55 | 0.55 |
| 21Q3 (8) | 954.52 | 30.27 | 145.66 | 19.11 | 12.15 | 39.08 | 3.45 | 17350.0 | 50.0 | 0 | 0 | 0 | 2.00 | -13.91 | -43.38 | 0.36 | 13341.47 | -38.94 | 0.00 | 0 | 0 | 5948 | 0.0 | 7.02 |
| 21Q2 (7) | 732.71 | 17.64 | 130.77 | 17.04 | -15.22 | 30.37 | -0.02 | -100.29 | -101.04 | 0 | 0 | 0 | 2.33 | -27.94 | -43.51 | -0.00 | -100.25 | -100.45 | 0.00 | 0 | 0 | 5948 | 0.0 | 7.02 |
| 21Q1 (6) | 622.82 | 35.31 | 79.79 | 20.1 | 9.66 | 46.08 | 6.89 | 55.18 | 255.15 | 0 | 0 | 0 | 3.23 | -18.96 | -18.75 | 1.11 | 14.69 | 97.54 | 0.00 | 0 | 0 | 5948 | 0.0 | 11.57 |
| 20Q4 (5) | 460.3 | 18.47 | 28.14 | 18.33 | 33.41 | 34.09 | 4.44 | 93.04 | 114.49 | 0 | 0 | 0 | 3.98 | 12.61 | 4.64 | 0.96 | 62.95 | 67.39 | 0.00 | 0 | 0 | 5948 | 7.02 | 11.57 |
| 20Q3 (4) | 388.55 | 22.38 | 0.0 | 13.74 | 5.13 | 0.0 | 2.3 | 19.79 | 0.0 | 0 | 0 | 0.0 | 3.54 | -14.1 | 0.0 | 0.59 | -2.11 | 0.0 | 0.00 | 0 | 0.0 | 5558 | 0.0 | 0.0 |
| 20Q2 (3) | 317.5 | -8.35 | 0.0 | 13.07 | -5.01 | 0.0 | 1.92 | -1.03 | 0.0 | 0 | 0 | 0.0 | 4.12 | 3.64 | 0.0 | 0.60 | 7.98 | 0.0 | 0.00 | 0 | 0.0 | 5558 | 4.26 | 0.0 |
| 20Q1 (2) | 346.42 | -3.56 | 0.0 | 13.76 | 0.66 | 0.0 | 1.94 | -6.28 | 0.0 | 0 | 0 | 0.0 | 3.97 | 4.38 | 0.0 | 0.56 | -2.82 | 0.0 | 0.00 | 0 | 0.0 | 5331 | 0.0 | 0.0 |
| 19Q4 (1) | 359.22 | 0.0 | 0.0 | 13.67 | 0.0 | 0.0 | 2.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.81 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 5331 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1406.24 | -62.59 | 70.0 | -24.67 | 11.3 | -47.71 | 0 | 0 | 4.98 | 101.35 | 0.80 | 39.78 | 0.00 | 0 | 6023 | 0.0 |
| 2022 (9) | 3759.0 | 12.65 | 92.93 | 13.19 | 21.61 | 33.81 | 0 | 0 | 2.47 | 0.48 | 0.57 | 18.78 | 0.00 | 0 | 6023 | 0.7 |
| 2021 (8) | 3336.87 | 120.58 | 82.1 | 39.39 | 16.15 | 52.36 | 0 | 0 | 2.46 | -36.81 | 0.48 | -30.93 | 0.00 | 0 | 5981 | 0.55 |
| 2020 (7) | 1512.77 | 1.41 | 58.9 | 6.59 | 10.6 | 41.9 | 0 | 0 | 3.89 | 5.11 | 0.70 | 39.93 | 0.00 | 0 | 5948 | 7.02 |
| 2019 (6) | 1491.81 | 5.18 | 55.26 | 3.37 | 7.47 | -5.92 | 0 | 0 | 3.70 | -1.72 | 0.50 | -10.55 | 0.00 | 0 | 5558 | 4.26 |
| 2018 (5) | 1418.33 | 8.21 | 53.46 | 3.12 | 7.94 | -4.91 | 0 | 0 | 3.77 | -4.69 | 0.56 | -12.12 | 0.00 | 0 | 5331 | 7.2 |
| 2017 (4) | 1310.78 | 13.59 | 51.84 | -0.88 | 8.35 | -3.24 | 0 | 0 | 3.95 | -12.74 | 0.64 | -14.82 | 0.00 | 0 | 4973 | 4.5 |
| 2016 (3) | 1154.0 | -9.53 | 52.3 | 1.26 | 8.63 | 0.7 | 0 | 0 | 4.53 | 11.93 | 0.75 | 11.31 | 0.00 | 0 | 4759 | 2.63 |
| 2015 (2) | 1275.59 | -5.36 | 51.65 | 2.24 | 8.57 | 0.59 | 0 | 0 | 4.05 | 8.02 | 0.67 | 6.28 | 0.00 | 0 | 4637 | -7.06 |
| 2014 (1) | 1347.78 | 13.38 | 50.52 | 5.8 | 8.52 | 2.9 | 0 | 0 | 3.75 | 0 | 0.63 | 0 | 0.00 | 0 | 4989 | 0.3 |
