- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 12.21 | 8.24 | 16.84 | 0 | 0 | 0 | 1.14 | -0.87 | -7.32 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.34 | -8.42 | -20.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 11.28 | 11.02 | 14.98 | 0 | 0 | 0 | 1.15 | -4.17 | -2.54 | 0 | 0 | 0 | 0.00 | 0 | 0 | 10.20 | -13.68 | -15.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 10.16 | -4.15 | 9.36 | 0 | 0 | 0 | 1.2 | -1.64 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.81 | 2.62 | -8.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 10.6 | 1.44 | 0.76 | 0 | 0 | 0 | 1.22 | -0.81 | 9.91 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.51 | -2.22 | 9.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 10.45 | 6.52 | -8.49 | 0 | 0 | 0 | 1.23 | 4.24 | 4.24 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.77 | -2.15 | 13.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 9.81 | 5.6 | -18.86 | 0 | 0 | 0 | 1.18 | -1.67 | 6.31 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.03 | -6.88 | 31.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 9.29 | -11.69 | -7.75 | 0 | 0 | 0 | 1.2 | 8.11 | 3.45 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.92 | 22.42 | 12.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 10.52 | -7.88 | 4.26 | 0 | 0 | 0 | 1.11 | -5.93 | -4.31 | 0 | 0 | 0 | 0.00 | 0 | 0 | 10.55 | 2.12 | -8.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 11.42 | -5.54 | 20.97 | 0 | 0 | 0 | 1.18 | 6.31 | 26.88 | 0 | 0 | 0 | 0.00 | 0 | 0 | 10.33 | 12.54 | 4.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 12.09 | 20.06 | 49.81 | 0 | 0 | 0 | 1.11 | -4.31 | 1.83 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.18 | -20.3 | -32.03 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 10.07 | -0.2 | 26.99 | 0 | 0 | 0 | 1.16 | 0.0 | 12.62 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.52 | 0.2 | -11.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 10.09 | 6.89 | 27.24 | 0 | 0 | 0 | 1.16 | 24.73 | 18.37 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.50 | 16.7 | -6.97 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 9.44 | 16.98 | 20.1 | 0 | 0 | 0 | 0.93 | -14.68 | -7.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.85 | -27.06 | -22.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 8.07 | 1.77 | 9.05 | 0 | 0 | 0 | 1.09 | 5.83 | 18.48 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.51 | 3.99 | 8.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 7.93 | 0.0 | -2.34 | 0 | 0 | 0 | 1.03 | 5.1 | 10.75 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.99 | 5.1 | 13.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 7.93 | 0.89 | -13.99 | 0 | 0 | 0 | 0.98 | -2.0 | 2.08 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.36 | -2.87 | 18.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 7.86 | 6.22 | 0.0 | 0 | 0 | 0.0 | 1.0 | 8.7 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 12.72 | 2.33 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 7.4 | -8.87 | 0.0 | 0 | 0 | 0.0 | 0.92 | -1.08 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 12.43 | 8.55 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 8.12 | -11.93 | 0.0 | 0 | 0 | 0.0 | 0.93 | -3.12 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 11.45 | 10.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 9.22 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.96 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 10.41 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 40.15 | -8.96 | 0 | 0 | 4.83 | 5.92 | 0 | 0 | 0.00 | 0 | 12.03 | 16.34 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 44.1 | 24.09 | 0 | 0 | 4.56 | 8.57 | 0 | 0 | 0.00 | 0 | 10.34 | -12.5 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 35.54 | 13.47 | 0 | 0 | 4.2 | 7.97 | 0 | 0 | 0.00 | 0 | 11.82 | -4.85 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 31.32 | -16.77 | 0 | 0 | 3.89 | 5.42 | 0 | 0 | 0.00 | 0 | 12.42 | 26.66 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 37.63 | -1.49 | 0 | 0 | 3.69 | 1.1 | 0 | 0 | 0.00 | 0 | 9.81 | 2.63 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 38.2 | 18.71 | 0 | 0 | 3.65 | 0 | 0 | 0 | 0.00 | 0 | 9.55 | 0 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 32.18 | -2.34 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 32.95 | -1.96 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 399 | 0.0 |
| 2015 (2) | 33.61 | -3.72 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 399 | 0.0 |
| 2014 (1) | 34.91 | 4.74 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 399 | 0.0 |
