- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 96.2 | 0.26 | 47.61 | 0 | 0 | 0 | 16.57 | 47.42 | 81.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 17.22 | 47.04 | 22.81 | 0.00 | 0 | 0 | 5119 | 24.82 | 24.82 |
| 24Q3 (19) | 95.95 | 15.09 | 57.97 | 0 | 0 | 0 | 11.24 | 9.44 | 27.87 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.71 | -4.9 | -19.05 | 0.00 | 0 | 0 | 4101 | 0.0 | 61.46 |
| 24Q2 (18) | 83.37 | 4.28 | 50.95 | 0 | 0 | 0 | 10.27 | 1.38 | 1.68 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.32 | -2.78 | -32.64 | 0.00 | 0 | 0 | 4101 | 0.0 | 61.46 |
| 24Q1 (17) | 79.95 | 22.68 | 83.46 | 0 | 0 | 0 | 10.13 | 10.83 | 58.78 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.67 | -9.66 | -13.45 | 0.00 | 0 | 0 | 4101 | 0.0 | 61.46 |
| 23Q4 (16) | 65.17 | 7.29 | 138.72 | 0 | 0 | 0 | 9.14 | 3.98 | -11.69 | 0 | 0 | 0 | 0.00 | 0 | 0 | 14.02 | -3.09 | -63.01 | 0.00 | 0 | 0 | 4101 | 61.46 | 61.46 |
| 23Q3 (15) | 60.74 | 9.98 | 0 | 0 | 0 | 0 | 8.79 | -12.97 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 14.47 | -20.87 | 0 | 0.00 | 0 | 0 | 2540 | 0.0 | 0 |
| 23Q2 (14) | 55.23 | 26.73 | 0 | 0 | 0 | 0 | 10.1 | 58.31 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 18.29 | 24.91 | 0 | 0.00 | 0 | 0 | 2540 | 0.0 | 0 |
| 23Q1 (13) | 43.58 | 59.63 | 0 | 0 | 0 | 0 | 6.38 | -38.36 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 14.64 | -61.39 | 0 | 0.00 | 0 | 0 | 2540 | 0.0 | 0 |
| 22Q4 (12) | 27.3 | 0 | 0 | 0 | 0 | 0 | 10.35 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 37.91 | 0 | 0 | 0.00 | 0 | 0 | 2540 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 355.47 | 58.18 | 0 | 0 | 48.21 | 40.06 | 0 | 0 | 0.00 | 0 | 13.56 | -11.45 | 0.00 | 0 | 5119 | 24.82 |
| 2023 (9) | 224.72 | 568.41 | 0 | 0 | 34.42 | 82.21 | 0 | 0 | 0.00 | 0 | 15.32 | -72.74 | 0.00 | 0 | 4101 | 61.46 |
| 2022 (8) | 33.62 | 322.36 | 0.01 | -66.67 | 18.89 | 30.55 | 0 | 0 | 0.03 | -92.11 | 56.19 | -69.09 | 0.00 | 0 | 2540 | 86.22 |
| 2021 (7) | 7.96 | 103.06 | 0.03 | 0 | 14.47 | 17.74 | 0 | 0 | 0.38 | 0 | 181.78 | -42.02 | 0.00 | 0 | 1364 | 18.92 |
| 2020 (6) | 3.92 | 3820.0 | 0 | 0 | 12.29 | 43.57 | 0 | 0 | 0.00 | 0 | 313.52 | -96.34 | 0.00 | 0 | 1147 | 19.98 |
| 2019 (5) | 0.1 | 0 | 0 | 0 | 8.56 | 0 | 0 | 0 | 0.00 | 0 | 8560.00 | 0 | 0.00 | 0 | 956 | 0 |
