- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 14.91 | 26.04 | 6.65 | 4.44 | 13.27 | 9.9 | 0.71 | 1.43 | 7.58 | 0 | 0 | 0 | 29.78 | -10.13 | 3.05 | 4.76 | -19.52 | 0.87 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 11.83 | -17.45 | -2.47 | 3.92 | -1.26 | 14.62 | 0.7 | 2.94 | -10.26 | 0 | 0 | 0 | 33.14 | 19.61 | 17.53 | 5.92 | 24.7 | -7.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 14.33 | 16.22 | 20.83 | 3.97 | 6.43 | 24.45 | 0.68 | 3.03 | 19.3 | 0 | 0 | 0 | 27.70 | -8.42 | 3.0 | 4.75 | -11.35 | -1.26 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 12.33 | -11.8 | 21.12 | 3.73 | -7.67 | 31.34 | 0.66 | 0.0 | 15.79 | 0 | 0 | 0 | 30.25 | 4.68 | 8.44 | 5.35 | 13.38 | -4.4 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
23Q3 (16) | 13.98 | 15.25 | 24.93 | 4.04 | 18.13 | 35.57 | 0.66 | -15.38 | 29.41 | 0 | 0 | 0 | 28.90 | 2.5 | 8.51 | 4.72 | -26.58 | 3.58 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
23Q2 (15) | 12.13 | 2.28 | 52.39 | 3.42 | 7.21 | 38.46 | 0.78 | 36.84 | 65.96 | 0 | 0 | 0 | 28.19 | 4.82 | -9.14 | 6.43 | 33.8 | 8.91 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
23Q1 (14) | 11.86 | 16.5 | 29.62 | 3.19 | 12.32 | 25.59 | 0.57 | 0.0 | 21.28 | 0 | 0 | 0 | 26.90 | -3.59 | -3.11 | 4.81 | -14.17 | -6.44 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
22Q4 (13) | 10.18 | -9.03 | 16.48 | 2.84 | -4.7 | 18.33 | 0.57 | 11.76 | 32.56 | 0 | 0 | 0 | 27.90 | 4.76 | 1.59 | 5.60 | 22.85 | 13.81 | 0.00 | 0 | 0 | 776 | 0.0 | 0.0 |
22Q3 (12) | 11.19 | 40.58 | 132.16 | 2.98 | 20.65 | 56.84 | 0.51 | 8.51 | 18.6 | 0 | 0 | 0 | 26.63 | -14.18 | -32.44 | 4.56 | -22.81 | -48.91 | 0.00 | 0 | 0 | 776 | 0.0 | 0.0 |
22Q2 (11) | 7.96 | -13.01 | 110.03 | 2.47 | -2.76 | 58.33 | 0.47 | 0.0 | 23.68 | 0 | 0 | 0 | 31.03 | 11.78 | -24.61 | 5.90 | 14.95 | -41.11 | 0.00 | 0 | 0 | 776 | 0.0 | 0.0 |
22Q1 (10) | 9.15 | 4.69 | 15.53 | 2.54 | 5.83 | 22.71 | 0.47 | 9.3 | 11.9 | 0 | 0 | 0 | 27.76 | 1.09 | 6.21 | 5.14 | 4.4 | -3.14 | 0.00 | 0 | 0 | 776 | 0.0 | 0.0 |
21Q4 (9) | 8.74 | 81.33 | 22.24 | 2.4 | 26.32 | 11.11 | 0.43 | 0.0 | -2.27 | 0 | 0 | 0 | 27.46 | -30.34 | -9.1 | 4.92 | -44.85 | -20.05 | 0.00 | 0 | 0 | 776 | 0.0 | 0.0 |
21Q3 (8) | 4.82 | 27.18 | -30.04 | 1.9 | 21.79 | -5.47 | 0.43 | 13.16 | -8.51 | 0 | 0 | 0 | 39.42 | -4.23 | 35.12 | 8.92 | -11.02 | 30.78 | 0.00 | 0 | 0 | 776 | 0.0 | 0.0 |
21Q2 (7) | 3.79 | -52.15 | -24.05 | 1.56 | -24.64 | -1.27 | 0.38 | -9.52 | -5.0 | 0 | 0 | 0 | 41.16 | 57.49 | 30.0 | 10.03 | 89.07 | 25.08 | 0.00 | 0 | 0 | 776 | 0.0 | 0.0 |
21Q1 (6) | 7.92 | 10.77 | 54.69 | 2.07 | -4.17 | 30.19 | 0.42 | -4.55 | 0.0 | 0 | 0 | 0 | 26.14 | -13.48 | -15.84 | 5.30 | -13.83 | -35.35 | 0.00 | 0 | 0 | 776 | 0.0 | 0.0 |
20Q4 (5) | 7.15 | 3.77 | 54.43 | 2.16 | 7.46 | 38.46 | 0.44 | -6.38 | 18.92 | 0 | 0 | 0 | 30.21 | 3.55 | -10.34 | 6.15 | -9.79 | -22.99 | 0.00 | 0 | 0 | 776 | 0.0 | 0.0 |
20Q3 (4) | 6.89 | 38.08 | 0.0 | 2.01 | 27.22 | 0.0 | 0.47 | 17.5 | 0.0 | 0 | 0 | 0.0 | 29.17 | -7.87 | 0.0 | 6.82 | -14.9 | 0.0 | 0.00 | 0 | 0.0 | 776 | 0.0 | 0.0 |
20Q2 (3) | 4.99 | -2.54 | 0.0 | 1.58 | -0.63 | 0.0 | 0.4 | -4.76 | 0.0 | 0 | 0 | 0.0 | 31.66 | 1.96 | 0.0 | 8.02 | -2.28 | 0.0 | 0.00 | 0 | 0.0 | 776 | 0.0 | 0.0 |
20Q1 (2) | 5.12 | 10.58 | 0.0 | 1.59 | 1.92 | 0.0 | 0.42 | 13.51 | 0.0 | 0 | 0 | 0.0 | 31.05 | -7.83 | 0.0 | 8.20 | 2.65 | 0.0 | 0.00 | 0 | 0.0 | 776 | 0.0 | 0.0 |
19Q4 (1) | 4.63 | 0.0 | 0.0 | 1.56 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 33.69 | 0.0 | 0.0 | 7.99 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 776 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 50.3 | 30.72 | 14.39 | 32.75 | 2.66 | 31.68 | 0.01 | 0.0 | 28.61 | 1.55 | 5.29 | 0.74 | 0.02 | -23.5 | 0 | 0 |
2022 (9) | 38.48 | 52.28 | 10.84 | 36.7 | 2.02 | 21.69 | 0.01 | 0.0 | 28.17 | -10.23 | 5.25 | -20.09 | 0.03 | -34.33 | 0 | 0 |
2021 (8) | 25.27 | 4.64 | 7.93 | 8.04 | 1.66 | -3.49 | 0.01 | 0.0 | 31.38 | 3.25 | 6.57 | -7.77 | 0.04 | -4.43 | 776 | 0.0 |
2020 (7) | 24.15 | 25.39 | 7.34 | 33.94 | 1.72 | 24.64 | 0.01 | 0.0 | 30.39 | 6.82 | 7.12 | -0.6 | 0.04 | -20.25 | 776 | 0.0 |
2019 (6) | 19.26 | 34.12 | 5.48 | 43.46 | 1.38 | 30.19 | 0.01 | 0.0 | 28.45 | 6.96 | 7.17 | -2.93 | 0.05 | -25.44 | 776 | 0.0 |
2018 (5) | 14.36 | 70.14 | 3.82 | 69.78 | 1.06 | 45.21 | 0.01 | 0.0 | 26.60 | -0.21 | 7.38 | -14.66 | 0.07 | -41.23 | 776 | 0.0 |
2017 (4) | 8.44 | 444.52 | 2.25 | 192.21 | 0.73 | 305.56 | 0.01 | 0.0 | 26.66 | -46.34 | 8.65 | -25.52 | 0.12 | -81.64 | 776 | 70.93 |
2016 (3) | 1.55 | 0 | 0.77 | 0 | 0.18 | 0 | 0.01 | 0 | 49.68 | 0 | 11.61 | 0 | 0.65 | 0 | 454 | 0 |