- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 19.29 | 6.28 | 9.11 | 0 | 0 | 0 | 1.27 | 9.48 | 4.96 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.58 | 3.01 | -3.8 | 0.00 | 0 | 0 | 913 | 1.0 | 0.77 |
| 24Q2 (19) | 18.15 | -2.63 | 5.58 | 0 | 0 | 0 | 1.16 | -8.66 | 6.42 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.39 | -6.2 | 0.79 | 0.00 | 0 | 0 | 904 | 0.0 | 0.0 |
| 24Q1 (18) | 18.64 | 12.7 | 14.5 | 0 | 0 | 0 | 1.27 | -2.31 | 25.74 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.81 | -13.31 | 9.82 | 0.00 | 0 | 0 | 904 | -0.88 | -0.11 |
| 23Q4 (17) | 16.54 | -6.45 | 12.59 | 0 | 0 | 0 | 1.3 | 7.44 | 3.17 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.86 | 14.84 | -8.37 | 0.00 | 0 | 0 | 912 | 0.66 | 0.66 |
| 23Q3 (16) | 17.68 | 2.85 | 11.97 | 0 | 0 | 0 | 1.21 | 11.01 | 2.54 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.84 | 7.93 | -8.42 | 0.00 | 0 | 0 | 906 | 0.22 | 0.44 |
| 23Q2 (15) | 17.19 | 5.59 | 13.99 | 0 | 0 | 0 | 1.09 | 7.92 | -16.15 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.34 | 2.21 | -26.45 | 0.00 | 0 | 0 | 904 | -0.11 | -0.66 |
| 23Q1 (14) | 16.28 | 10.82 | 8.46 | 0 | 0 | 0 | 1.01 | -19.84 | 17.44 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.20 | -27.67 | 8.28 | 0.00 | 0 | 0 | 905 | -0.11 | -1.84 |
| 22Q4 (13) | 14.69 | -6.97 | -21.99 | 0 | 0 | 0 | 1.26 | 6.78 | 1.61 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.58 | 14.78 | 30.25 | 0.00 | 0 | 0 | 906 | 0.44 | -2.16 |
| 22Q3 (12) | 15.79 | 4.71 | -20.93 | 0 | 0 | 0 | 1.18 | -9.23 | 28.26 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.47 | -13.31 | 62.21 | 0.00 | 0 | 0 | 902 | -0.88 | -1.42 |
| 22Q2 (11) | 15.08 | 0.47 | -20.08 | 0 | 0 | 0 | 1.3 | 51.16 | 60.49 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.62 | 50.46 | 100.83 | 0.00 | 0 | 0 | 910 | -1.3 | -0.22 |
| 22Q1 (10) | 15.01 | -20.29 | -13.74 | 0 | 0 | 0 | 0.86 | -30.65 | -8.51 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.73 | -12.99 | 6.06 | 0.00 | 0 | 0 | 922 | -0.43 | 1.1 |
| 21Q4 (9) | 18.83 | -5.71 | 39.38 | 0 | 0 | 0 | 1.24 | 34.78 | 26.53 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.59 | 42.94 | -9.22 | 0.00 | 0 | 0 | 926 | 1.2 | 3.0 |
| 21Q3 (8) | 19.97 | 5.83 | 39.36 | 0 | 0 | 0 | 0.92 | 13.58 | -14.02 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.61 | 7.32 | -38.3 | 0.00 | 0 | 0 | 915 | 0.33 | 2.23 |
| 21Q2 (7) | 18.87 | 8.45 | 40.93 | 0 | 0 | 0 | 0.81 | -13.83 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.29 | -20.54 | 0 | 0.00 | 0 | 0 | 912 | 0.0 | 0.88 |
| 21Q1 (6) | 17.4 | 28.79 | 36.58 | 0 | 0 | 0 | 0.94 | -4.08 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.40 | -25.53 | 0 | 0.00 | 0 | 0 | 912 | 1.45 | 0 |
| 20Q4 (5) | 13.51 | -5.72 | 6.71 | 0 | 0 | 0 | 0.98 | -8.41 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.25 | -2.85 | 0 | 0.00 | 0 | 0 | 899 | 0.45 | -1.43 |
| 20Q3 (4) | 14.33 | 7.02 | 0.0 | 0 | 0 | 0.0 | 1.07 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 7.47 | 0 | 0.0 | 0.00 | 0 | 0.0 | 895 | -1.0 | 0.0 |
| 20Q2 (3) | 13.39 | 5.1 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 904 | 0 | 0.0 |
| 20Q1 (2) | 12.74 | 0.63 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | -100.0 | 0.0 |
| 19Q4 (1) | 12.66 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 912 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 67.68 | 11.76 | 0 | 0 | 4.61 | 0.22 | 0 | 0 | 0.00 | 0 | 6.81 | -10.33 | 0.00 | 0 | 912 | 0.66 |
| 2022 (9) | 60.56 | -19.33 | 0 | 0 | 4.6 | 17.35 | 0 | 0 | 0.00 | 0 | 7.60 | 45.46 | 0.00 | 0 | 906 | -2.16 |
| 2021 (8) | 75.07 | 39.1 | 0 | 0 | 3.92 | 0.26 | 0 | 0 | 0.00 | 0 | 5.22 | -27.92 | 0.00 | 0 | 926 | 3.0 |
| 2020 (7) | 53.97 | 3.77 | 0 | 0 | 3.91 | 0.77 | 0 | 0 | 0.00 | 0 | 7.24 | -2.89 | 0.00 | 0 | 899 | -0.55 |
| 2019 (6) | 52.01 | 5.22 | 0 | 0 | 3.88 | 0 | 0 | 0 | 0.00 | 0 | 7.46 | 0 | 0.00 | 0 | 904 | 3.91 |
| 2018 (5) | 49.43 | -2.27 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 870 | 0.12 |
| 2017 (4) | 50.58 | 10.7 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 869 | 5.08 |
| 2016 (3) | 45.69 | -7.25 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 827 | 5.22 |
| 2015 (2) | 49.26 | 19.19 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 786 | 0.9 |
| 2014 (1) | 41.33 | 2.86 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 779 | 5.27 |
