- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 9.29 | -65.55 | -78.35 | 0.4 | -45.95 | -35.48 | 0.22 | -78.43 | -47.62 | 0 | 0 | 0 | 4.31 | 56.93 | 198.0 | 2.37 | -37.38 | 141.94 | 0.00 | 0 | 0 | 268 | 0.0 | 0.0 |
| 24Q3 (19) | 26.97 | 254.4 | -15.0 | 0.74 | 221.74 | 19.35 | 1.02 | 41.67 | -20.31 | 0 | 0 | 0 | 2.74 | -9.22 | 40.42 | 3.78 | -60.03 | -6.25 | 0.00 | 0 | 0 | 268 | 0.0 | -10.67 |
| 24Q2 (18) | 7.61 | -81.78 | 17.08 | 0.23 | -50.0 | -14.81 | 0.72 | -45.04 | -1.37 | 0 | 0 | 0 | 3.02 | 174.44 | -27.24 | 9.46 | 201.68 | -15.76 | 0.00 | 0 | 0 | 268 | 0.0 | -10.67 |
| 24Q1 (17) | 41.77 | -2.66 | 15.45 | 0.46 | -25.81 | -28.12 | 1.31 | 211.9 | -10.88 | 0 | 0 | 0 | 1.10 | -23.78 | -37.74 | 3.14 | 220.42 | -22.81 | 0.00 | 0 | 0 | 268 | 0.0 | -10.67 |
| 23Q4 (16) | 42.91 | 35.23 | 100.8 | 0.62 | 0.0 | 37.78 | 0.42 | -67.19 | -47.5 | 0 | 0 | 0 | 1.44 | -26.05 | -31.38 | 0.98 | -75.74 | -73.85 | 0.00 | 0 | 0 | 268 | -10.67 | -10.67 |
| 23Q3 (15) | 31.73 | 388.15 | 434.18 | 0.62 | 129.63 | 129.63 | 1.28 | 75.34 | 93.94 | 0 | 0 | 0 | 1.95 | -52.96 | -57.01 | 4.03 | -64.08 | -63.69 | 0.00 | 0 | 0 | 300 | 0.0 | -3.23 |
| 23Q2 (14) | 6.5 | -82.03 | 101.86 | 0.27 | -57.81 | 107.69 | 0.73 | -50.34 | 52.08 | 0 | 0 | 0 | 4.15 | 134.82 | 2.89 | 11.23 | 176.41 | -24.66 | 0.00 | 0 | 0 | 300 | 0.0 | -3.23 |
| 23Q1 (13) | 36.18 | 69.3 | -41.34 | 0.64 | 42.22 | -38.46 | 1.47 | 83.75 | -32.57 | 0 | 0 | 0 | 1.77 | -16.0 | 4.91 | 4.06 | 8.53 | 14.96 | 0.00 | 0 | 0 | 300 | 0.0 | -3.23 |
| 22Q4 (12) | 21.37 | 259.76 | 105.88 | 0.45 | 66.67 | -35.71 | 0.8 | 21.21 | 21.21 | 0 | 0 | 0 | 2.11 | -53.67 | -68.77 | 3.74 | -66.31 | -41.12 | 0.00 | 0 | 0 | 300 | -3.23 | -3.23 |
| 22Q3 (11) | 5.94 | 84.47 | -48.97 | 0.27 | 107.69 | -59.7 | 0.66 | 37.5 | -26.67 | 0 | 0 | 0 | 4.55 | 12.59 | -21.03 | 11.11 | -25.46 | 43.7 | 0.00 | 0 | 0 | 310 | 0.0 | -2.21 |
| 22Q2 (10) | 3.22 | -94.78 | -74.36 | 0.13 | -87.5 | -84.15 | 0.48 | -77.98 | -43.53 | 0 | 0 | 0 | 4.04 | 139.44 | -38.16 | 14.91 | 321.77 | 120.27 | 0.00 | 0 | 0 | 310 | 0.0 | -2.21 |
| 22Q1 (9) | 61.68 | 494.22 | 358.59 | 1.04 | 48.57 | 44.44 | 2.18 | 230.3 | 75.81 | 0 | 0 | 0 | 1.69 | -75.0 | -68.5 | 3.53 | -44.41 | -61.66 | 0.00 | 0 | 0 | 310 | 0.0 | -2.21 |
| 21Q4 (8) | 10.38 | -10.82 | -46.99 | 0.7 | 4.48 | -29.29 | 0.66 | -26.67 | -45.0 | 0 | 0 | 0 | 6.74 | 17.16 | 33.38 | 6.36 | -17.76 | 3.75 | 0.00 | 0 | 0 | 310 | -2.21 | -2.21 |
| 21Q3 (7) | 11.64 | -7.32 | -82.92 | 0.67 | -18.29 | -52.14 | 0.9 | 5.88 | -37.5 | 0 | 0 | 0 | 5.76 | -11.83 | 180.19 | 7.73 | 14.25 | 265.93 | 0.00 | 0 | 0 | 317 | 0.0 | -13.39 |
| 21Q2 (6) | 12.56 | -6.62 | -63.98 | 0.82 | 13.89 | -30.51 | 0.85 | -31.45 | 54.55 | 0 | 0 | 0 | 6.53 | 21.96 | 92.93 | 6.77 | -26.59 | 329.06 | 0.00 | 0 | 0 | 317 | 0.0 | -13.39 |
| 21Q1 (5) | 13.45 | -31.31 | 15.95 | 0.72 | -27.27 | 157.14 | 1.24 | 3.33 | 110.17 | 0 | 0 | 0 | 5.35 | 5.87 | 121.77 | 9.22 | 50.43 | 81.26 | 0.00 | 0 | 0 | 317 | 0.0 | -27.13 |
| 20Q4 (4) | 19.58 | -71.27 | 0.0 | 0.99 | -29.29 | 0.0 | 1.2 | -16.67 | 0.0 | 0 | 0 | 0.0 | 5.06 | 146.13 | 0.0 | 6.13 | 190.05 | 0.0 | 0.00 | 0 | 0.0 | 317 | -13.39 | 0.0 |
| 20Q3 (3) | 68.15 | 95.44 | 0.0 | 1.4 | 18.64 | 0.0 | 1.44 | 161.82 | 0.0 | 0 | 0 | 0.0 | 2.05 | -39.29 | 0.0 | 2.11 | 33.96 | 0.0 | 0.00 | 0 | 0.0 | 366 | 0.0 | 0.0 |
| 20Q2 (2) | 34.87 | 200.6 | 0.0 | 1.18 | 321.43 | 0.0 | 0.55 | -6.78 | 0.0 | 0 | 0 | 0.0 | 3.38 | 40.19 | 0.0 | 1.58 | -68.99 | 0.0 | 0.00 | 0 | 0.0 | 366 | -15.86 | 0.0 |
| 20Q1 (1) | 11.6 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.41 | 0.0 | 0.0 | 5.09 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 435 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 85.64 | -27.01 | 1.83 | -14.49 | 3.28 | -15.9 | 0 | 0 | 2.14 | 17.16 | 3.83 | 15.22 | 0.00 | 0 | 268 | 0.0 |
| 2023 (9) | 117.33 | 27.23 | 2.14 | 12.63 | 3.9 | -5.11 | 0 | 0 | 1.82 | -11.47 | 3.32 | -25.42 | 0.00 | 0 | 268 | -10.67 |
| 2022 (8) | 92.22 | 92.0 | 1.9 | -34.48 | 4.11 | 12.6 | 0 | 0 | 2.06 | -65.88 | 4.46 | -41.35 | 0.00 | 0 | 300 | -3.23 |
| 2021 (7) | 48.03 | -64.21 | 2.9 | -24.87 | 3.65 | -3.44 | 0 | 0 | 6.04 | 109.92 | 7.60 | 169.8 | 0.00 | 0 | 310 | -2.21 |
| 2020 (6) | 134.2 | 133.92 | 3.86 | 80.37 | 3.78 | -32.26 | 0 | 0 | 2.88 | -22.89 | 2.82 | -71.04 | 0.00 | 0 | 317 | -13.39 |
| 2019 (5) | 57.37 | -17.2 | 2.14 | 59.7 | 5.58 | 117.97 | 0 | 0 | 3.73 | 92.88 | 9.73 | 163.26 | 0.00 | 0 | 366 | -15.86 |
| 2018 (4) | 69.29 | 37.86 | 1.34 | -22.09 | 2.56 | -13.51 | 0 | 0 | 1.93 | -43.49 | 3.69 | -37.27 | 0.00 | 0 | 435 | -18.84 |
| 2017 (3) | 50.26 | -32.56 | 1.72 | -2.27 | 2.96 | -27.09 | 0 | 0 | 3.42 | 44.92 | 5.89 | 8.11 | 0.00 | 0 | 536 | 0.19 |
| 2016 (2) | 74.53 | -41.71 | 1.76 | -53.32 | 4.06 | -15.77 | 0 | 0 | 2.36 | -19.92 | 5.45 | 44.49 | 0.00 | 0 | 535 | -4.29 |
| 2015 (1) | 127.85 | 66.32 | 3.77 | 47.27 | 4.82 | 24.55 | 0 | 0 | 2.95 | 0 | 3.77 | 0 | 0.00 | 0 | 559 | -6.68 |
