. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)15.7658.0720.581.8218.95-3.190.81113.1644.6400011.55-24.75-19.725.1434.8519.950.00004330.00.0
24Q3 (19)9.97-5.0519.41.53-5.567.750.38-15.56-5.000015.35-0.53-9.763.81-11.07-20.440.00004330.00.0
24Q2 (18)10.52.944.791.62-4.710.00.450.00.000015.43-7.43-4.574.29-2.86-4.570.00004330.00.0
24Q1 (17)10.2-21.9610.871.7-9.573.660.45-19.64-2.1700016.6715.87-6.54.412.97-11.760.00004330.00.0
23Q4 (16)13.0756.536.431.8832.39-2.080.5640.0-6.6700014.38-15.42-8.04.28-10.56-12.310.00004330.00.0
23Q3 (15)8.35-16.675.431.42-12.355.970.4-11.11-11.1100017.015.190.514.796.67-15.690.00004330.016.09
23Q2 (14)10.028.9114.251.62-1.2211.720.45-2.170.000016.17-9.3-2.214.49-10.18-12.480.00004330.016.09
23Q1 (13)9.2-25.081.551.64-14.585.130.46-23.330.000017.8314.013.535.002.33-1.520.00004330.016.09
22Q4 (12)12.2855.054.241.9243.289.710.633.3325.000015.64-7.595.254.89-14.0119.910.000043316.0916.09
22Q3 (11)7.92-9.6930.911.34-7.5935.350.450.036.3600016.922.333.45.6810.734.170.00003730.07.8
22Q2 (10)8.77-3.227.841.45-7.0527.190.45-2.1736.3600016.53-3.98-0.515.131.066.670.00003730.07.8
22Q1 (9)9.06-23.0925.311.56-10.8626.830.46-4.1724.3200017.2215.911.215.0824.6-0.790.00003730.07.8
21Q4 (8)11.7894.7117.81.7576.7711.460.4845.4526.3200014.86-9.22-5.384.07-25.37.230.00003737.87.8
21Q3 (7)6.05-11.81-6.060.99-13.16-3.880.330.013.7900016.36-1.532.315.4513.3921.130.00003460.010.9
21Q2 (6)6.86-5.125.861.14-7.329.620.33-10.810.000016.62-2.323.544.81-6.0-5.540.00003460.010.9
21Q1 (5)7.23-27.721.511.23-21.6614.950.37-2.6354.1700017.018.36-5.45.1234.6726.870.00003460.018.9
20Q4 (4)10.055.280.01.5752.430.00.3831.030.0000.015.70-1.840.03.80-15.610.00.0000.034610.90.0
20Q3 (3)6.44-0.620.01.03-0.960.00.29-12.120.0000.015.99-0.350.04.50-11.580.00.0000.03120.00.0
20Q2 (2)6.488.910.01.04-2.80.00.3337.50.0000.016.05-10.750.05.0926.250.00.0000.03127.220.0
20Q1 (1)5.950.00.01.070.00.00.240.00.000.00.017.980.00.04.030.00.00.000.00.02910.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)46.4314.256.681.672.0810.640014.39-11.04.48-3.160.0004330.0
2023 (9)40.646.836.574.781.88-3.590016.17-1.924.63-9.760.0004330.0
2022 (8)38.0419.216.2722.71.9530.00016.482.935.139.050.00043316.09
2021 (7)31.9110.575.118.491.521.950016.01-1.884.7010.290.0003737.8
2020 (6)28.8621.314.7118.051.2332.260016.32-2.694.269.020.00034610.9
2019 (5)23.7927.73.9919.820.93-7.00016.77-6.173.91-27.170.0003127.22
2018 (4)18.6315.863.3325.661.029.870017.878.465.3712.090.00029117.81
2017 (3)16.0814.292.6517.260.7711.590016.482.64.79-2.360.00024711.26
2016 (2)14.0719.852.2613.570.6921.050016.06-5.244.901.010.00022214.43
2015 (1)11.7415.781.991.530.57-3.390016.9504.8600.0001942.65

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