玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.66.2610.451.714.279.620.180.012.500030.54-1.88-0.763.21-5.891.850.00005930.00.0
24Q2 (19)5.272.9310.251.643.149.330.185.885.8800031.120.21-0.833.422.87-3.960.00005930.00.0
24Q1 (18)5.12-1.1610.341.590.08.160.17-5.56-5.5600031.051.17-1.983.32-4.45-14.410.00005930.00.0
23Q4 (17)5.182.179.981.591.923.920.1812.55.8800030.69-0.24-5.513.4710.11-3.720.00005930.00.0
23Q3 (16)5.076.076.961.564.07.590.16-5.880.000030.77-1.950.583.16-11.27-6.510.00005930.00.0
23Q2 (15)4.783.023.691.52.049.490.17-5.566.2500031.38-0.955.63.56-8.322.470.00005930.00.0
23Q1 (14)4.64-1.496.421.47-3.9216.670.185.8828.5700031.68-2.479.633.887.4820.810.00005930.00.0
22Q4 (13)4.71-0.637.781.535.5218.60.176.256.2500032.486.1910.043.616.93-1.420.00005930.00.0
22Q3 (12)4.742.824.181.455.8420.830.160.014.2900030.592.9415.993.38-2.749.70.00005930.07.43
22Q2 (11)4.615.739.241.378.7322.320.1614.2914.2900029.722.8311.973.478.094.620.00005930.07.43
22Q1 (10)4.36-0.235.061.26-2.3315.60.14-12.50.000028.90-2.110.033.21-12.3-4.820.00005930.07.43
21Q4 (9)4.37-3.968.171.297.56.610.1614.29433.3300029.5211.93-1.443.6618.99393.060.00005937.437.43
21Q3 (8)4.557.8213.751.27.1417.650.140.0-22.2200026.37-0.633.433.08-7.25-31.620.00005520.011.29
21Q2 (7)4.221.697.381.122.7512.00.140.0-17.6500026.541.054.33.32-1.66-23.310.00005520.011.29
21Q1 (6)4.152.7201.09-9.9200.14366.67000026.27-12.3103.37354.300.00005520.00
20Q4 (5)4.041.001.2118.6300.03-83.33000029.9517.4500.74-83.500.000055211.290
20Q3 (4)4.01.780.01.022.00.00.185.880.0000.025.500.220.04.504.030.00.0000.04960.00.0
20Q2 (3)3.9300.01.000.00.1700.0000.025.4500.04.3300.00.0000.049600.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)19.686.846.139.460.711.110031.152.463.564.00.0005930.0
2022 (9)18.426.545.618.90.638.620030.4011.63.421.960.0005930.0
2021 (8)17.299.224.7112.950.585.450027.243.413.35-3.450.0005937.43
2020 (7)15.8312.994.1711.50.5512.240026.34-1.323.47-0.660.00055211.29
2019 (6)14.016.623.748.090.49-3.920026.701.383.50-9.890.0004967.13
2018 (5)13.146.663.4613.070.5121.430026.336.023.8813.850.0004633.12
2017 (4)12.3203.0600.4200024.8403.4100.0004490

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