- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 68.28 | 21.62 | 44.81 | 0.61 | 10.91 | 22.0 | 3.81 | 10.76 | 27.0 | 2.67 | 29.61 | 41.27 | 0.89 | -8.81 | -15.75 | 5.58 | -8.94 | -12.3 | 3.91 | 6.57 | -2.45 | 11348 | 0.0 | -0.41 |
| 24Q2 (19) | 56.14 | 30.92 | 26.13 | 0.55 | 12.24 | 25.0 | 3.44 | 9.21 | 6.5 | 2.06 | 8.99 | 1.48 | 0.98 | -14.27 | -0.9 | 6.13 | -16.59 | -15.56 | 3.67 | -16.75 | -19.54 | 11348 | 0.0 | -0.41 |
| 24Q1 (18) | 42.88 | -11.18 | 11.78 | 0.49 | -30.0 | 16.67 | 3.15 | 2.94 | 1.94 | 1.89 | -21.25 | 0.53 | 1.14 | -21.18 | 4.37 | 7.35 | 15.9 | -8.8 | 4.41 | -11.33 | -10.07 | 11348 | 0.0 | -0.41 |
| 23Q4 (17) | 48.28 | 2.4 | 4.64 | 0.7 | 40.0 | 9.38 | 3.06 | 2.0 | -3.47 | 2.4 | 26.98 | 7.62 | 1.45 | 36.72 | 4.53 | 6.34 | -0.39 | -7.75 | 4.97 | 24.01 | 2.85 | 11348 | -0.41 | -0.41 |
| 23Q3 (16) | 47.15 | 5.93 | -7.55 | 0.5 | 13.64 | -3.85 | 3.0 | -7.12 | -12.28 | 1.89 | -6.9 | -16.0 | 1.06 | 7.27 | 4.01 | 6.36 | -12.32 | -5.12 | 4.01 | -12.11 | -9.14 | 11395 | 0.0 | 4.65 |
| 23Q2 (15) | 44.51 | 16.03 | -8.68 | 0.44 | 4.76 | -12.0 | 3.23 | 4.53 | 0.62 | 2.03 | 7.98 | 1.0 | 0.99 | -9.71 | -3.64 | 7.26 | -9.91 | 10.19 | 4.56 | -6.94 | 10.59 | 11395 | 0.0 | 4.65 |
| 23Q1 (14) | 38.36 | -16.86 | -14.55 | 0.42 | -34.38 | -14.29 | 3.09 | -2.52 | -4.92 | 1.88 | -15.7 | -6.47 | 1.09 | -21.07 | 0.31 | 8.06 | 17.25 | 11.26 | 4.90 | 1.4 | 9.45 | 11395 | 0.0 | 4.65 |
| 22Q4 (13) | 46.14 | -9.53 | -18.29 | 0.64 | 23.08 | 8.47 | 3.17 | -7.31 | -10.45 | 2.23 | -0.89 | -0.89 | 1.39 | 36.04 | 32.76 | 6.87 | 2.45 | 9.6 | 4.83 | 9.55 | 21.3 | 11395 | 4.65 | 4.65 |
| 22Q3 (12) | 51.0 | 4.64 | -5.08 | 0.52 | 4.0 | -13.33 | 3.42 | 6.54 | 11.76 | 2.25 | 11.94 | 5.63 | 1.02 | -0.61 | -8.69 | 6.71 | 1.82 | 17.75 | 4.41 | 6.98 | 11.29 | 10889 | 0.0 | -0.35 |
| 22Q2 (11) | 48.74 | 8.58 | -6.77 | 0.5 | 2.04 | 0.0 | 3.21 | -1.23 | 14.64 | 2.01 | 0.0 | -4.29 | 1.03 | -6.02 | 7.26 | 6.59 | -9.03 | 22.97 | 4.12 | -7.9 | 2.67 | 10889 | 0.0 | -0.35 |
| 22Q1 (10) | 44.89 | -20.51 | -5.08 | 0.49 | -16.95 | 11.36 | 3.25 | -8.19 | 11.68 | 2.01 | -10.67 | 9.84 | 1.09 | 4.47 | 17.32 | 7.24 | 15.49 | 17.65 | 4.48 | 12.38 | 15.71 | 10889 | 0.0 | -0.35 |
| 21Q4 (9) | 56.47 | 5.1 | 28.52 | 0.59 | -1.67 | 15.69 | 3.54 | 15.69 | 31.6 | 2.25 | 5.63 | 14.21 | 1.04 | -6.44 | -9.98 | 6.27 | 10.07 | 2.4 | 3.98 | 0.51 | -11.13 | 10889 | -0.35 | -0.35 |
| 21Q3 (8) | 53.73 | 2.77 | 17.78 | 0.6 | 20.0 | 42.86 | 3.06 | 9.29 | 0.33 | 2.13 | 1.43 | 20.34 | 1.12 | 16.76 | 21.29 | 5.70 | 6.34 | -14.82 | 3.96 | -1.31 | 2.18 | 10927 | 0.0 | 0.73 |
| 21Q2 (7) | 52.28 | 10.55 | 34.71 | 0.5 | 13.64 | 8.7 | 2.8 | -3.78 | 38.61 | 2.1 | 14.75 | 14.13 | 0.96 | 2.79 | -19.31 | 5.36 | -12.96 | 2.9 | 4.02 | 3.8 | -15.28 | 10927 | 0.0 | 0.73 |
| 21Q1 (6) | 47.29 | 7.62 | 61.79 | 0.44 | -13.73 | 2.33 | 2.91 | 8.18 | 11.92 | 1.83 | -7.11 | 3.39 | 0.93 | -19.84 | -36.75 | 6.15 | 0.52 | -30.82 | 3.87 | -13.69 | -36.09 | 10927 | 0.0 | 2.96 |
| 20Q4 (5) | 43.94 | -3.68 | 10.74 | 0.51 | 21.43 | -26.09 | 2.69 | -11.8 | 10.7 | 1.97 | 11.3 | -5.74 | 1.16 | 26.07 | -33.25 | 6.12 | -8.43 | -0.03 | 4.48 | 15.55 | -14.88 | 10927 | 0.73 | 2.96 |
| 20Q3 (4) | 45.62 | 17.55 | 0.0 | 0.42 | -8.7 | 0.0 | 3.05 | 50.99 | 0.0 | 1.77 | -3.8 | 0.0 | 0.92 | -22.33 | 0.0 | 6.69 | 28.45 | 0.0 | 3.88 | -18.16 | 0.0 | 10848 | 0.0 | 0.0 |
| 20Q2 (3) | 38.81 | 32.77 | 0.0 | 0.46 | 6.98 | 0.0 | 2.02 | -22.31 | 0.0 | 1.84 | 3.95 | 0.0 | 1.19 | -19.43 | 0.0 | 5.20 | -41.49 | 0.0 | 4.74 | -21.71 | 0.0 | 10848 | 2.21 | 0.0 |
| 20Q1 (2) | 29.23 | -26.34 | 0.0 | 0.43 | -37.68 | 0.0 | 2.6 | 7.0 | 0.0 | 1.77 | -15.31 | 0.0 | 1.47 | -15.4 | 0.0 | 8.89 | 45.25 | 0.0 | 6.06 | 14.97 | 0.0 | 10613 | 0.0 | 0.0 |
| 19Q4 (1) | 39.68 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 2.43 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 1.74 | 0.0 | 0.0 | 6.12 | 0.0 | 0.0 | 5.27 | 0.0 | 0.0 | 10613 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 178.3 | -6.54 | 2.07 | -3.72 | 12.39 | -5.06 | 8.2 | -3.53 | 1.16 | 3.01 | 6.95 | 1.58 | 4.60 | 3.22 | 11395 | 0.0 |
| 2022 (9) | 190.77 | -9.06 | 2.15 | 0.94 | 13.05 | 5.93 | 8.5 | 2.29 | 1.13 | 10.99 | 6.84 | 16.48 | 4.46 | 12.47 | 11395 | 4.65 |
| 2021 (8) | 209.77 | 33.1 | 2.13 | 17.03 | 12.32 | 18.69 | 8.31 | 13.06 | 1.02 | -12.07 | 5.87 | -10.83 | 3.96 | -15.06 | 10889 | -0.35 |
| 2020 (7) | 157.6 | -13.01 | 1.82 | -21.21 | 10.38 | -9.03 | 7.35 | -0.54 | 1.15 | -9.42 | 6.59 | 4.58 | 4.66 | 14.34 | 10927 | 0.73 |
| 2019 (6) | 181.18 | -5.06 | 2.31 | -10.47 | 11.41 | -1.72 | 7.39 | -2.89 | 1.27 | -5.7 | 6.30 | 3.51 | 4.08 | 2.28 | 10848 | 2.21 |
| 2018 (5) | 190.83 | 2.12 | 2.58 | -3.01 | 11.61 | -1.19 | 7.61 | 2.7 | 1.35 | -5.02 | 6.08 | -3.24 | 3.99 | 0.57 | 10613 | -5.9 |
| 2017 (4) | 186.87 | 4.18 | 2.66 | 11.76 | 11.75 | -9.13 | 7.41 | 9.13 | 1.42 | 7.29 | 6.29 | -12.77 | 3.97 | 4.76 | 11279 | 10.93 |
| 2016 (3) | 179.38 | -1.77 | 2.38 | 9.17 | 12.93 | -7.18 | 6.79 | 6.09 | 1.33 | 11.14 | 7.21 | -5.51 | 3.79 | 8.0 | 10168 | -2.44 |
| 2015 (2) | 182.61 | 3.12 | 2.18 | -22.97 | 13.93 | 2.88 | 6.4 | -14.67 | 1.19 | -25.3 | 7.63 | -0.23 | 3.50 | -17.25 | 10422 | -12.29 |
| 2014 (1) | 177.09 | -1.37 | 2.83 | -4.71 | 13.54 | 16.62 | 7.5 | -15.45 | 1.60 | 0 | 7.65 | 0 | 4.24 | 0 | 11883 | 2.95 |
