玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)34.115.31-1.33.0110.665.610000.88-7.37-16.988.825.087.010.00002.58-12.04-15.89000
24Q2 (19)32.3910.21-3.082.723.42-3.550000.9523.38-23.398.40-6.16-0.480.00002.9311.95-20.95000
24Q1 (18)29.390.48-16.462.632.73-8.680000.77-49.67-4.948.952.249.310.00002.62-49.9113.79000
23Q4 (17)29.25-15.36-11.22.56-10.18-21.710001.5344.3471.918.756.13-11.840.00005.2370.5493.6000
23Q3 (16)34.563.41-4.692.851.06-33.10001.06-14.5220.458.25-2.27-29.810.00003.07-17.3426.38000
23Q2 (15)33.42-5.0-12.882.82-2.08-3.750001.2453.0933.338.443.0710.470.00003.7161.1553.04000
23Q1 (14)35.186.8-18.492.88-11.93-1.370000.81-8.991.258.19-17.5321.00.00002.30-14.7824.22000
22Q4 (13)32.94-9.16-6.073.27-23.241.870000.891.143.499.93-15.58.460.00002.7011.3310.18000
22Q3 (12)36.26-5.47-15.34.2645.3926.790000.88-5.38-2.2211.7553.8149.690.00002.430.115.44000
22Q2 (11)38.36-11.12-12.942.930.34-8.720000.9316.2519.237.6412.94.840.00002.4230.836.95000
22Q1 (10)43.1623.07-2.092.92-9.03-7.890000.8-6.98-27.276.77-26.09-5.920.00001.85-24.41-25.72000
21Q4 (9)35.07-18.08-9.363.21-4.46-10.340000.86-4.4417.819.1516.62-1.080.00002.4516.6429.97000
21Q3 (8)42.81-2.842.983.364.6713.510000.915.387.147.857.7310.230.00002.1018.754.04000
21Q2 (7)44.06-0.0521.113.211.263.880000.78-29.09-2.57.291.31-14.220.00001.77-29.06-19.5000
21Q1 (6)44.0813.9339.233.17-11.455.320001.150.6850.687.19-22.28-24.360.00002.5032.268.23000
20Q4 (5)38.69-6.932.823.5820.95-47.890000.73-13.1-17.989.2529.95-49.320.00001.89-6.63-20.22000
20Q3 (4)41.5714.270.02.96-4.210.0000.00.845.00.07.12-16.170.00.0000.02.02-8.110.0000.0
20Q2 (3)36.3814.910.03.092.660.0000.00.89.590.08.49-10.660.00.0000.02.20-4.630.0000.0
20Q1 (2)31.66-15.870.03.01-56.190.0000.00.73-17.980.09.51-47.920.00.0000.02.31-2.510.0000.0
19Q4 (1)37.630.00.06.870.00.000.00.00.890.00.018.260.00.00.000.00.02.370.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)132.4-12.1511.12-16.89004.6332.298.40-5.40.0003.5050.5800
2022 (9)150.71-9.2213.383.4003.5-3.858.8813.90.0002.325.9200
2021 (8)166.0211.9512.942.37003.6417.427.79-8.550.0002.194.8900
2020 (7)148.31.5712.64-30.78003.1-14.848.52-31.850.0002.09-16.1500
2019 (6)146.01-10.718.262.07003.645.212.5114.30.0002.4917.8100
2018 (5)163.5124.7317.8943.23003.4620.5610.9414.830.0002.12-3.3500
2017 (4)131.09-0.4412.497.77002.87-5.99.538.240.0002.19-5.4900
2016 (3)131.67-3.1611.596.23003.0527.088.809.690.0002.3231.2213060.0
2015 (2)135.96-15.1610.91-3.62002.414.298.0213.60.0001.7734.713060.0
2014 (1)160.250.7911.325.01002.1-9.487.0600.0001.31013060.0

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