玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)14.92-8.2414.332.482.4815.890.5412.517.391.4-2.7830.8416.6211.681.363.6222.62.689.385.9514.449230.00.0
24Q3 (19)16.26-5.8558.332.42-9.3618.050.4811.634.351.44-5.2638.4614.88-3.73-25.442.9518.56-34.098.860.62-12.559230.0-1.49
24Q2 (18)17.2714.384.512.6717.1129.610.43-8.5143.331.5210.9542.0615.462.46-29.752.49-19.95-22.328.80-2.93-23.019230.0-1.49
24Q1 (17)15.1115.7929.482.286.5410.680.472.172.171.3728.0424.5515.09-7.98-14.523.11-11.76-21.099.0710.58-3.819230.0-1.49
23Q4 (16)13.0527.07-7.452.144.39-15.080.460.021.051.072.88-11.5716.40-17.85-8.253.52-21.330.798.20-19.03-4.46923-1.49-1.49
23Q3 (15)10.279.72-33.222.05-0.49-19.290.4653.33-9.81.04-2.8-25.1819.96-9.320.874.4839.7535.0710.13-11.4212.059370.03.77
23Q2 (14)9.36-19.79-49.132.060.0-11.970.3-34.78-30.231.07-2.73-17.6922.0124.6873.063.21-18.6937.1511.4321.2861.89370.03.77
23Q1 (13)11.67-17.23-39.252.06-18.25-9.650.4621.05-16.361.1-9.09-23.6117.65-1.2348.733.9446.2637.679.439.8425.749370.03.77
22Q4 (12)14.1-8.326.742.52-0.797.230.38-25.495.561.21-12.95-11.6817.878.220.472.70-18.73-1.118.58-5.05-17.259373.773.77
22Q3 (11)15.38-16.4111.052.548.5528.280.5118.630.771.396.9210.3216.5129.8615.523.3241.8917.769.0427.92-0.669030.05.0
22Q2 (10)18.4-4.2218.482.342.6311.960.43-21.8210.261.3-9.729.2412.727.15-5.52.34-18.38-6.947.07-5.75-7.89030.05.0
22Q1 (9)19.2145.4242.512.28-2.9817.530.5552.7822.221.445.1125.2211.87-33.28-17.532.865.06-14.237.50-27.72-12.139030.05.0
21Q4 (8)13.21-4.6240.082.3518.6930.560.36-7.69-7.691.378.7348.9117.7924.44-6.82.73-3.22-34.1110.3714.06.39035.05.0
21Q3 (7)13.85-10.821.911.98-5.26-1.00.390.05.411.265.8846.5114.306.23-2.862.8212.133.439.1018.7343.768600.09.28
21Q2 (6)15.5315.214.442.097.7317.420.39-13.338.331.193.4817.8213.46-6.4912.432.51-24.773.737.66-10.1812.818600.09.28
21Q1 (5)13.4842.9515.911.947.7814.120.4515.384.651.1525.02.6814.39-24.6-1.543.34-19.28-9.718.53-12.56-11.418600.011.98
20Q4 (4)9.43-30.610.01.8-10.00.00.395.410.00.926.980.019.0929.70.04.1451.90.09.7654.170.08609.280.0
20Q3 (3)13.59-8.610.02.012.360.00.372.780.00.86-14.850.014.7222.940.02.7212.460.06.33-6.830.07870.00.0
20Q2 (2)14.8727.860.01.784.710.00.36-16.280.01.01-9.820.011.97-18.110.02.42-34.520.06.79-29.470.07872.470.0
20Q1 (1)11.630.00.01.70.00.00.430.00.01.120.00.014.620.00.03.700.00.09.630.00.07680.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)63.5643.319.8518.531.912.435.7333.8815.50-17.292.99-21.559.02-6.589230.0
2023 (9)44.35-33.898.31-14.151.69-9.144.28-20.018.7429.863.8137.459.6521.02923-1.49
2022 (8)67.0919.659.6815.791.8616.985.357.6514.43-3.232.77-2.237.97-10.049373.77
2021 (7)56.0713.258.3614.841.591.924.9727.1114.911.42.84-10.08.8612.249035.0
2020 (6)49.5112.867.28-1.751.564.03.91-7.5714.70-12.953.15-7.857.90-18.098609.28
2019 (5)43.87-10.827.41-8.861.5-1.324.2311.3216.892.23.4210.659.6424.817872.47
2018 (4)49.1936.68.1314.991.5217.833.821.0216.53-15.823.09-13.747.73-11.417686.22
2017 (3)36.0116.167.070.431.296.613.14-3.6819.63-13.553.58-8.228.72-17.087233.58
2016 (2)31.0-34.797.04-19.451.21-6.923.26-13.9822.7123.533.9042.7410.5231.91698-4.51
2015 (1)47.54-19.018.749.81.3-18.753.790.2618.3802.7307.9707310.97

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