- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.83 | -19.83 | 11.42 | 0.12 | 9.09 | 9.09 | 0.47 | 2.17 | 4.44 | 0.03 | 0.0 | 0.0 | 4.24 | 36.07 | -2.09 | 16.61 | 27.45 | -6.26 | 1.06 | 24.73 | -10.25 | 0 | 0 | 0 |
| 24Q2 (19) | 3.53 | 31.72 | 26.98 | 0.11 | 0.0 | -15.38 | 0.46 | 15.0 | 12.2 | 0.03 | 0.0 | 50.0 | 3.12 | -24.08 | -33.36 | 13.03 | -12.69 | -11.64 | 0.85 | -24.08 | 18.13 | 0 | 0 | 0 |
| 24Q1 (18) | 2.68 | -3.94 | -16.51 | 0.11 | 10.0 | 10.0 | 0.4 | -18.37 | -16.67 | 0.03 | 0.0 | 0.0 | 4.10 | 14.51 | 31.75 | 14.93 | -15.02 | -0.19 | 1.12 | 4.1 | 19.78 | 0 | 0 | 0 |
| 23Q4 (17) | 2.79 | 9.84 | -16.72 | 0.1 | -9.09 | -9.09 | 0.49 | 8.89 | 4.26 | 0.03 | 0.0 | 50.0 | 3.58 | -17.24 | 9.16 | 17.56 | -0.87 | 25.18 | 1.08 | -8.96 | 80.11 | 0 | 0 | 0 |
| 23Q3 (16) | 2.54 | -8.63 | -34.7 | 0.11 | -15.38 | -8.33 | 0.45 | 9.76 | -4.26 | 0.03 | 50.0 | 0.0 | 4.33 | -7.39 | 40.39 | 17.72 | 20.13 | 46.63 | 1.18 | 64.17 | 53.15 | 0 | 0 | 0 |
| 23Q2 (15) | 2.78 | -13.4 | -39.3 | 0.13 | 30.0 | 0.0 | 0.41 | -14.58 | -24.07 | 0.02 | -33.33 | 0.0 | 4.68 | 50.11 | 64.75 | 14.75 | -1.37 | 25.09 | 0.72 | -23.02 | 64.75 | 0 | 0 | 0 |
| 23Q1 (14) | 3.21 | -4.18 | -2.13 | 0.1 | -9.09 | -16.67 | 0.48 | 2.13 | 14.29 | 0.03 | 50.0 | 0.0 | 3.12 | -5.13 | -14.85 | 14.95 | 6.58 | 16.78 | 0.93 | 56.54 | 2.18 | 0 | 0 | 0 |
| 22Q4 (13) | 3.35 | -13.88 | -10.67 | 0.11 | -8.33 | 83.33 | 0.47 | 0.0 | -17.54 | 0.02 | -33.33 | -33.33 | 3.28 | 6.44 | 105.22 | 14.03 | 16.12 | -7.7 | 0.60 | -22.59 | -25.37 | 0 | 0 | 0 |
| 22Q3 (12) | 3.89 | -15.07 | 3.46 | 0.12 | -7.69 | -14.29 | 0.47 | -12.96 | -4.08 | 0.03 | 50.0 | 0.0 | 3.08 | 8.68 | -17.15 | 12.08 | 2.48 | -7.29 | 0.77 | 76.61 | -3.34 | 0 | 0 | 0 |
| 22Q2 (11) | 4.58 | 39.63 | 2.92 | 0.13 | 8.33 | -18.75 | 0.54 | 28.57 | -5.26 | 0.02 | -33.33 | -33.33 | 2.84 | -22.42 | -21.06 | 11.79 | -7.92 | -7.95 | 0.44 | -52.26 | -35.23 | 0 | 0 | 0 |
| 22Q1 (10) | 3.28 | -12.53 | -2.38 | 0.12 | 100.0 | -33.33 | 0.42 | -26.32 | -17.65 | 0.03 | 0.0 | -25.0 | 3.66 | 128.66 | -31.71 | 12.80 | -15.76 | -15.64 | 0.91 | 14.33 | -23.17 | 0 | 0 | 0 |
| 21Q4 (9) | 3.75 | -0.27 | -0.79 | 0.06 | -57.14 | -50.0 | 0.57 | 16.33 | 3.64 | 0.03 | 0.0 | -25.0 | 1.60 | -57.03 | -49.6 | 15.20 | 16.64 | 4.47 | 0.80 | 0.27 | -24.4 | 0 | 0 | 0 |
| 21Q3 (8) | 3.76 | -15.51 | -0.53 | 0.14 | -12.5 | 16.67 | 0.49 | -14.04 | -7.55 | 0.03 | 0.0 | -25.0 | 3.72 | 3.56 | 17.29 | 13.03 | 1.74 | -7.06 | 0.80 | 18.35 | -24.6 | 0 | 0 | 0 |
| 21Q2 (7) | 4.45 | 32.44 | 25.71 | 0.16 | -11.11 | 33.33 | 0.57 | 11.76 | 5.56 | 0.03 | -25.0 | 0.0 | 3.60 | -32.88 | 6.07 | 12.81 | -15.61 | -16.03 | 0.67 | -43.37 | -20.45 | 0 | 0 | 0 |
| 21Q1 (6) | 3.36 | -11.11 | 25.84 | 0.18 | 50.0 | 50.0 | 0.51 | -7.27 | 15.91 | 0.04 | 0.0 | 33.33 | 5.36 | 68.75 | 19.2 | 15.18 | 4.32 | -7.89 | 1.19 | 12.5 | 5.95 | 0 | 0 | 0 |
| 20Q4 (5) | 3.78 | 0.0 | -13.9 | 0.12 | 0.0 | -7.69 | 0.55 | 3.77 | 3.77 | 0.04 | 0.0 | 33.33 | 3.17 | 0.0 | 7.2 | 14.55 | 3.77 | 20.52 | 1.06 | 0.0 | 54.85 | 0 | 0 | 0 |
| 20Q3 (4) | 3.78 | 6.78 | 0.0 | 0.12 | 0.0 | 0.0 | 0.53 | -1.85 | 0.0 | 0.04 | 33.33 | 0.0 | 3.17 | -6.35 | 0.0 | 14.02 | -8.08 | 0.0 | 1.06 | 24.87 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 3.54 | 32.58 | 0.0 | 0.12 | 0.0 | 0.0 | 0.54 | 22.73 | 0.0 | 0.03 | 0.0 | 0.0 | 3.39 | -24.58 | 0.0 | 15.25 | -7.43 | 0.0 | 0.85 | -24.58 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 2.67 | -39.18 | 0.0 | 0.12 | -7.69 | 0.0 | 0.44 | -16.98 | 0.0 | 0.03 | 0.0 | 0.0 | 4.49 | 51.77 | 0.0 | 16.48 | 36.5 | 0.0 | 1.12 | 64.42 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 4.39 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 2.96 | 0.0 | 0.0 | 12.07 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.33 | -24.92 | 0.45 | -6.25 | 1.84 | -3.16 | 0.11 | 10.0 | 3.97 | 24.86 | 16.24 | 28.98 | 0.97 | 46.5 | 0 | 0 |
| 2022 (9) | 15.09 | -1.5 | 0.48 | -9.43 | 1.9 | -10.8 | 0.1 | -16.67 | 3.18 | -8.05 | 12.59 | -9.44 | 0.66 | -15.4 | 0 | 0 |
| 2021 (8) | 15.32 | 11.34 | 0.53 | 8.16 | 2.13 | 2.9 | 0.12 | -14.29 | 3.46 | -2.85 | 13.90 | -7.58 | 0.78 | -23.01 | 0 | 0 |
| 2020 (7) | 13.76 | -22.0 | 0.49 | 4.26 | 2.07 | -7.59 | 0.14 | 0.0 | 3.56 | 33.65 | 15.04 | 18.47 | 1.02 | 28.2 | 0 | 0 |
| 2019 (6) | 17.64 | 6.84 | 0.47 | -2.08 | 2.24 | -14.18 | 0.14 | -12.5 | 2.66 | -8.36 | 12.70 | -19.67 | 0.79 | -18.11 | 0 | 0 |
| 2018 (5) | 16.51 | -16.32 | 0.48 | -17.24 | 2.61 | -3.69 | 0.16 | 0.0 | 2.91 | -1.1 | 15.81 | 15.09 | 0.97 | 19.5 | 0 | 0 |
| 2017 (4) | 19.73 | -8.99 | 0.58 | -13.43 | 2.71 | 11.98 | 0.16 | -33.33 | 2.94 | -4.88 | 13.74 | 23.05 | 0.81 | -26.74 | 0 | 0 |
| 2016 (3) | 21.68 | 5.81 | 0.67 | 4.69 | 2.42 | -11.36 | 0.24 | -17.24 | 3.09 | -1.06 | 11.16 | -16.22 | 1.11 | -21.78 | 320 | 0.0 |
| 2015 (2) | 20.49 | -16.4 | 0.64 | -20.99 | 2.73 | -17.77 | 0.29 | 3.57 | 3.12 | -5.49 | 13.32 | -1.64 | 1.42 | 23.89 | 320 | 0.0 |
| 2014 (1) | 24.51 | -11.26 | 0.81 | 20.9 | 3.32 | -0.9 | 0.28 | 12.0 | 3.30 | 0 | 13.55 | 0 | 1.14 | 0 | 320 | 0.0 |
