玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)19.620.1-2.581.5734.1933.051.69103.6185.710.410.00.08.0111.7336.588.6269.5490.642.09-16.732.6527670.00.0
24Q3 (19)16.32-8.52-21.081.17-4.883.540.83-8.79-20.950.41-10.8717.147.173.9831.25.09-0.30.172.51-2.5748.4427670.017.39
24Q2 (18)17.84-11.94-18.841.2323.0-3.910.91-14.95-14.150.4621.0517.956.8939.6818.395.10-3.425.772.5837.4745.3227670.017.39
24Q1 (17)20.260.79.161.0-15.253.091.0717.5821.590.38-7.3226.674.94-15.84-5.565.2816.7711.391.88-7.9616.0427670.017.39
23Q4 (16)20.12-2.7122.681.184.4210.280.91-13.33-7.140.4117.1432.265.867.33-10.114.52-10.92-24.312.0420.47.8276717.3917.39
23Q3 (15)20.68-5.9135.521.13-11.7221.511.05-0.9428.050.35-10.2612.95.46-6.17-10.345.085.28-5.511.69-4.61-16.6923570.0-10.65
23Q2 (14)21.9818.4333.941.2831.9621.91.0620.4520.450.3930.018.185.8211.43-8.994.821.71-10.071.779.77-11.7723570.0-10.65
23Q1 (13)18.5613.1718.290.97-9.356.590.88-10.24.760.3-3.23-9.095.23-19.9-9.894.74-20.65-11.441.62-14.49-23.1523570.0-10.65
22Q4 (12)16.47.47-7.611.0715.05-10.830.9819.5118.070.310.0-41.516.527.06-3.495.9811.227.791.89-6.95-36.692357-10.65-10.65
22Q3 (11)15.26-7.01-19.00.93-11.43-23.140.82-6.82-18.810.31-6.06-43.646.09-4.75-5.115.370.20.232.031.02-30.4126380.03.98
22Q2 (10)16.414.59-23.431.0515.3810.530.884.76-11.110.330.0-45.06.4010.3244.345.360.1716.082.01-4.39-28.1726380.03.98
22Q1 (9)15.69-11.61-37.010.91-24.17-35.00.841.2-25.660.33-37.74-50.755.80-14.213.25.3514.4918.022.10-29.56-21.826380.03.98
21Q4 (8)17.75-5.79-34.431.2-0.835.260.83-17.82-20.950.53-3.64-17.196.765.2660.534.68-12.7820.552.992.2826.2926383.983.98
21Q3 (7)18.84-12.09-31.911.2127.37-12.321.012.02-11.40.55-8.33-12.76.4244.8828.785.3616.0530.122.924.2728.2225370.09.54
21Q2 (6)21.43-13.974.890.95-32.142.150.99-12.390.00.6-10.459.094.43-21.12-2.624.621.84-4.672.804.094.025370.09.54
21Q1 (5)24.91-7.9845.081.422.8145.831.137.6222.830.674.6991.435.6233.460.524.5416.95-15.342.6913.7731.9525370.011.37
20Q4 (4)27.07-2.170.01.14-17.390.01.05-7.890.00.641.590.04.21-15.560.03.88-5.850.02.363.840.025379.540.0
20Q3 (3)27.6735.440.01.3848.390.01.1415.150.00.6314.550.04.999.560.04.12-14.980.02.28-15.430.023160.00.0
20Q2 (2)20.4318.990.00.93-3.120.00.997.610.00.5557.140.04.55-18.580.04.85-9.560.02.6932.070.023161.670.0
20Q1 (1)17.170.00.00.960.00.00.920.00.00.350.00.05.590.00.05.360.00.02.040.00.022780.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)74.02-9.014.978.994.515.091.6614.486.7119.786.0826.492.2425.8227670.0
2023 (9)81.3527.614.5615.153.9111.41.4513.285.61-9.764.81-12.71.78-11.23276717.39
2022 (8)63.75-23.133.96-16.813.51-11.591.28-45.536.218.225.5115.012.01-29.142357-10.65
2021 (7)82.93-10.184.767.943.97-3.412.358.295.7420.174.797.542.8320.5726383.98
2020 (6)92.3320.074.4118.234.118.442.1740.914.78-1.534.45-9.682.3517.3625379.54
2019 (5)76.93.463.734.483.79-0.791.54-4.944.850.994.93-4.12.00-8.1223161.67
2018 (4)74.333.83.575.03.826.71.628.04.801.165.142.82.184.05227829.21
2017 (3)71.6120.73.425.463.5825.611.531.584.753.955.004.072.099.0217634.07
2016 (2)59.3363.132.716.692.8563.791.1448.054.57-34.64.800.411.92-9.241694-13.53
2015 (1)36.376.072.541.21.748.750.77-3.756.9804.7802.120195910.12

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