玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.3872.7331.030.010.000.090.0-10.00.140.0-6.672.63-42.11023.68-42.11-31.3236.84-42.11-28.77000
24Q2 (19)0.22-35.2910.00.010.000.09-10.0-10.00.14-6.67-26.324.5554.55040.9139.09-18.1863.6444.24-33.01000
24Q1 (18)0.3470.070.00.01000.1-9.090.00.157.14-31.822.940029.41-46.52-41.1844.12-36.97-59.89000
23Q4 (17)0.2-31.03-4.760000.1110.00.00.14-6.67-36.360.000055.0059.55.070.0035.33-33.18000
23Q3 (16)0.2945.045.00000.10.00.00.15-21.05-40.00.000034.48-31.03-31.0351.72-45.55-58.62000
23Q2 (15)0.20.05.2600-100.00.10.00.00.19-13.64-24.00.000-100.050.000.0-5.095.00-13.64-27.8000
23Q1 (14)0.2-4.76-16.6700-100.00.1-9.09-28.570.220.0-18.520.000-100.050.00-4.55-14.29110.005.0-2.22000
22Q4 (13)0.215.0-54.350000.1110.00.00.22-12.0-8.330.000052.384.76119.05104.76-16.19100.79000
22Q3 (12)0.25.26-35.480-100.000.10.0-9.090.250.0-34.210.00-100.0050.00-5.040.91125.00-5.01.97000
22Q2 (11)0.19-20.83-70.310.010.00.00.1-28.57-16.670.25-7.41-30.565.2626.32236.8452.63-9.77180.7131.5816.96133.92000
22Q1 (10)0.24-47.83-75.760.0100.00.1427.2755.560.2712.5-42.554.170312.558.33143.94541.67112.50115.62136.97000
21Q4 (9)0.4648.39-53.5400-100.00.110.0-8.330.24-36.84-50.00.000-100.023.91-32.6197.2852.17-57.447.61000
21Q3 (8)0.31-51.56-71.560-100.0-100.00.11-8.3322.220.385.56-51.280.00-100.0-100.035.4889.25329.75122.58117.9271.3000
21Q2 (7)0.64-35.35-41.820.010.00.00.1233.3333.330.36-23.4-60.441.5654.6971.8818.75106.25129.1756.2518.48-32.01000
21Q1 (6)0.990.0167.570.010.0-50.00.09-25.00.00.47-2.08-56.071.010.0-81.319.09-25.0-62.6347.47-2.08-83.58000
20Q4 (5)0.99-9.17209.380.010.0-50.00.1233.33-57.140.48-38.46-45.451.0110.1-83.8412.1246.8-86.1548.48-32.25-82.37000
20Q3 (4)1.09-0.910.00.010.00.00.090.00.00.78-14.290.00.920.920.08.260.920.071.56-13.50.0000.0
20Q2 (3)1.1197.30.00.01-50.00.00.090.00.00.91-14.950.00.91-83.180.08.18-66.360.082.73-71.390.0000.0
20Q1 (2)0.3715.620.00.020.00.00.09-67.860.01.0721.590.05.41-13.510.024.32-72.20.0289.195.160.0000.0
19Q4 (1)0.320.00.00.020.00.00.280.00.00.880.00.06.250.00.087.500.00.0275.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.895.950.01-50.00.41-8.890.69-30.31.12-52.8146.07-14.0177.53-34.2200
2022 (9)0.84-64.850.02-33.330.457.140.99-31.722.3889.6853.57204.85117.8694.2600
2021 (8)2.39-32.680.03-50.00.427.691.45-52.31.26-25.7317.5759.9660.67-29.1500
2020 (7)3.55141.50.06-64.710.39-35.03.04-10.061.69-85.3910.99-73.0885.63-62.7600
2019 (6)1.474.260.17-41.380.662.163.3829.511.56-43.7740.8255.54229.9324.2200
2018 (5)1.41193.750.29-9.380.37-51.952.6131.1620.57-69.1526.24-83.64185.11-55.351850.0
2017 (4)0.48-75.130.326.670.77-19.791.9934.4666.67328.89160.42222.5414.58440.641850.0
2016 (3)1.9349.610.3-3.230.9629.731.487.2515.54-35.3249.74-13.2976.68-28.321850.0
2015 (2)1.29-23.210.3114.810.74-20.431.383.7624.0349.5357.363.63106.9835.131850.0
2014 (1)1.68-31.150.27-20.590.933.331.33-3.6216.07055.36079.1701850.0

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