- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.02 | -33.33 | -96.0 | 0.01 | 0 | 0.0 | 0.05 | -28.57 | -37.5 | 0 | 0 | 0 | 50.00 | 0 | 2400.0 | 250.00 | 7.14 | 1462.5 | 0.00 | 0 | 0 | 89 | 0.0 | 0.0 |
24Q2 (19) | 0.03 | -90.62 | -92.68 | 0 | -100.0 | -100.0 | 0.07 | -53.33 | -12.5 | 0 | -100.0 | -100.0 | 0.00 | -100.0 | -100.0 | 233.33 | 397.78 | 1095.83 | 0.00 | -100.0 | -100.0 | 89 | 0.0 | 0.0 |
24Q1 (18) | 0.32 | -37.25 | 6.67 | 0.06 | 500.0 | 500.0 | 0.15 | 87.5 | 114.29 | 0.01 | 0 | 0 | 18.75 | 856.25 | 462.5 | 46.88 | 198.83 | 100.89 | 3.12 | 0 | 0 | 89 | 0.0 | 0.0 |
23Q4 (17) | 0.51 | 2.0 | 41.67 | 0.01 | 0.0 | 0.0 | 0.08 | 0.0 | 33.33 | 0 | 0 | 0 | 1.96 | -1.96 | -29.41 | 15.69 | -1.96 | -5.88 | 0.00 | 0 | 0 | 89 | 0.0 | 0.0 |
23Q3 (16) | 0.5 | 21.95 | 42.86 | 0.01 | 0.0 | 0.0 | 0.08 | 0.0 | 14.29 | 0 | -100.0 | 0 | 2.00 | -18.0 | -30.0 | 16.00 | -18.0 | -20.0 | 0.00 | -100.0 | 0 | 89 | 0.0 | 0.0 |
23Q2 (15) | 0.41 | 36.67 | 173.33 | 0.01 | 0.0 | 0.0 | 0.08 | 14.29 | 14.29 | 0.01 | 0 | 0.0 | 2.44 | -26.83 | -63.41 | 19.51 | -16.38 | -58.19 | 2.44 | 0 | -63.41 | 89 | 0.0 | 0.0 |
23Q1 (14) | 0.3 | -16.67 | 150.0 | 0.01 | 0.0 | 0.0 | 0.07 | 16.67 | 16.67 | 0 | 0 | 0 | 3.33 | 20.0 | -60.0 | 23.33 | 40.0 | -53.33 | 0.00 | 0 | 0 | 89 | 0.0 | 0.0 |
22Q4 (13) | 0.36 | 2.86 | 71.43 | 0.01 | 0.0 | 0.0 | 0.06 | -14.29 | -33.33 | 0 | 0 | 0 | 2.78 | -2.78 | -41.67 | 16.67 | -16.67 | -61.11 | 0.00 | 0 | 0 | 89 | 0.0 | 0.0 |
22Q3 (12) | 0.35 | 133.33 | 118.75 | 0.01 | 0.0 | 0.0 | 0.07 | 0.0 | 16.67 | 0 | -100.0 | 0 | 2.86 | -57.14 | -54.29 | 20.00 | -57.14 | -46.67 | 0.00 | -100.0 | 0 | 89 | 0.0 | 0.0 |
22Q2 (11) | 0.15 | 25.0 | -6.25 | 0.01 | 0.0 | 0.0 | 0.07 | 16.67 | 16.67 | 0.01 | 0 | 0.0 | 6.67 | -20.0 | 6.67 | 46.67 | -6.67 | 24.44 | 6.67 | 0 | 6.67 | 89 | 0.0 | 0.0 |
22Q1 (10) | 0.12 | -42.86 | 140.0 | 0.01 | 0.0 | 0.0 | 0.06 | -33.33 | 50.0 | 0 | 0 | 0 | 8.33 | 75.0 | -58.33 | 50.00 | 16.67 | -37.5 | 0.00 | 0 | 0 | 89 | 0.0 | 0.0 |
21Q4 (9) | 0.21 | 31.25 | 90.91 | 0.01 | 0.0 | 0.0 | 0.09 | 50.0 | 50.0 | 0 | 0 | -100.0 | 4.76 | -23.81 | -47.62 | 42.86 | 14.29 | -21.43 | 0.00 | 0 | -100.0 | 89 | 0.0 | 0.0 |
21Q3 (8) | 0.16 | 0.0 | -20.0 | 0.01 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | -100.0 | -100.0 | 6.25 | 0.0 | 25.0 | 37.50 | 0.0 | 25.0 | 0.00 | -100.0 | -100.0 | 89 | 0.0 | 0.0 |
21Q2 (7) | 0.16 | 220.0 | 23.08 | 0.01 | 0.0 | 0.0 | 0.06 | 50.0 | 0.0 | 0.01 | 0 | 0.0 | 6.25 | -68.75 | -18.75 | 37.50 | -53.12 | -18.75 | 6.25 | 0 | -18.75 | 89 | 0.0 | 0.0 |
21Q1 (6) | 0.05 | -54.55 | -61.54 | 0.01 | 0.0 | 0.0 | 0.04 | -33.33 | -42.86 | 0 | -100.0 | -100.0 | 20.00 | 120.0 | 160.0 | 80.00 | 46.67 | 48.57 | 0.00 | -100.0 | -100.0 | 89 | 0.0 | 0.0 |
20Q4 (5) | 0.11 | -45.0 | -65.62 | 0.01 | 0.0 | 0.0 | 0.06 | 0.0 | -25.0 | 0.02 | 100.0 | 100.0 | 9.09 | 81.82 | 190.91 | 54.55 | 81.82 | 118.18 | 18.18 | 263.64 | 481.82 | 89 | 0.0 | 0.0 |
20Q3 (4) | 0.2 | 53.85 | 0.0 | 0.01 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 5.00 | -35.0 | 0.0 | 30.00 | -35.0 | 0.0 | 5.00 | -35.0 | 0.0 | 89 | 0.0 | 0.0 |
20Q2 (3) | 0.13 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.06 | -14.29 | 0.0 | 0.01 | 0.0 | 0.0 | 7.69 | 0.0 | 0.0 | 46.15 | -14.29 | 0.0 | 7.69 | 0.0 | 0.0 | 89 | 0.0 | 0.0 |
20Q1 (2) | 0.13 | -59.38 | 0.0 | 0.01 | 0.0 | 0.0 | 0.07 | -12.5 | 0.0 | 0.01 | 0.0 | 0.0 | 7.69 | 146.15 | 0.0 | 53.85 | 115.38 | 0.0 | 7.69 | 146.15 | 0.0 | 89 | 0.0 | 0.0 |
19Q4 (1) | 0.32 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 25.00 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 89 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 1.71 | 74.49 | 0.03 | 0.0 | 0.31 | 19.23 | 0.02 | 0.0 | 1.75 | -42.69 | 18.13 | -31.67 | 1.17 | -42.69 | 89 | 0.0 |
2022 (9) | 0.98 | 68.97 | 0.03 | 0.0 | 0.26 | 0.0 | 0.02 | 0.0 | 3.06 | -40.82 | 26.53 | -40.82 | 2.04 | -40.82 | 89 | 0.0 |
2021 (8) | 0.58 | 0.0 | 0.03 | 0.0 | 0.26 | 8.33 | 0.02 | -60.0 | 5.17 | 0.0 | 44.83 | 8.33 | 3.45 | -60.0 | 89 | 0.0 |
2020 (7) | 0.58 | -48.21 | 0.03 | -66.67 | 0.24 | -29.41 | 0.05 | -37.5 | 5.17 | -35.63 | 41.38 | 36.31 | 8.62 | 20.69 | 89 | 0.0 |
2019 (6) | 1.12 | -47.42 | 0.09 | -40.0 | 0.34 | -19.05 | 0.08 | -52.94 | 8.04 | 14.11 | 30.36 | 53.95 | 7.14 | -10.5 | 89 | -25.83 |
2018 (5) | 2.13 | -20.82 | 0.15 | -11.76 | 0.42 | -16.0 | 0.17 | -19.05 | 7.04 | 11.43 | 19.72 | 6.08 | 7.98 | 2.24 | 120 | -29.82 |
2017 (4) | 2.69 | 3.46 | 0.17 | -5.56 | 0.5 | -1.96 | 0.21 | -12.5 | 6.32 | -8.72 | 18.59 | -5.24 | 7.81 | -15.43 | 171 | -11.4 |
2016 (3) | 2.6 | -11.86 | 0.18 | -30.77 | 0.51 | -12.07 | 0.24 | -4.0 | 6.92 | -21.45 | 19.62 | -0.23 | 9.23 | 8.92 | 193 | -17.52 |
2015 (2) | 2.95 | -13.24 | 0.26 | 13.04 | 0.58 | 9.43 | 0.25 | 8.7 | 8.81 | 30.29 | 19.66 | 26.13 | 8.47 | 25.28 | 234 | 4.0 |
2014 (1) | 3.4 | -10.76 | 0.23 | 0.0 | 0.53 | -13.11 | 0.23 | -4.17 | 6.76 | 0 | 15.59 | 0 | 6.76 | 0 | 225 | -46.81 |