- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.0 | -28.06 | 16.28 | 0.16 | -15.79 | -5.88 | 0.16 | 0.0 | 0.0 | 0.48 | -2.04 | 6.67 | 16.00 | 17.05 | -19.06 | 16.00 | 39.0 | -14.0 | 48.00 | 36.16 | -8.27 | 263 | 0.0 | -2.23 |
| 24Q2 (19) | 1.39 | 25.23 | 59.77 | 0.19 | 11.76 | 11.76 | 0.16 | 0.0 | -5.88 | 0.49 | 4.26 | 11.36 | 13.67 | -10.75 | -30.05 | 11.51 | -20.14 | -41.09 | 35.25 | -16.75 | -30.3 | 263 | 0.0 | -2.23 |
| 24Q1 (18) | 1.11 | 40.51 | 21.98 | 0.17 | 13.33 | -5.56 | 0.16 | 0.0 | 0.0 | 0.47 | 0.0 | 4.44 | 15.32 | -19.34 | -22.57 | 14.41 | -28.83 | -18.02 | 42.34 | -28.83 | -14.37 | 263 | 0.0 | -2.23 |
| 23Q4 (17) | 0.79 | -8.14 | 1.28 | 0.15 | -11.76 | -11.76 | 0.16 | 0.0 | 6.67 | 0.47 | 4.44 | 6.82 | 18.99 | -3.95 | -12.88 | 20.25 | 8.86 | 5.32 | 59.49 | 13.7 | 5.47 | 263 | -2.23 | -2.23 |
| 23Q3 (16) | 0.86 | -1.15 | 6.17 | 0.17 | 0.0 | -32.0 | 0.16 | -5.88 | 0.0 | 0.45 | 2.27 | -6.25 | 19.77 | 1.16 | -35.95 | 18.60 | -4.79 | -5.81 | 52.33 | 3.46 | -11.7 | 269 | 0.0 | -5.94 |
| 23Q2 (15) | 0.87 | -4.4 | -27.5 | 0.17 | -5.56 | -58.54 | 0.17 | 6.25 | 13.33 | 0.44 | -2.22 | -4.35 | 19.54 | -1.21 | -42.81 | 19.54 | 11.14 | 56.32 | 50.57 | 2.27 | 31.93 | 269 | 0.0 | -5.94 |
| 23Q1 (14) | 0.91 | 16.67 | 3.41 | 0.18 | 5.88 | -10.0 | 0.16 | 6.67 | 0.0 | 0.45 | 2.27 | -13.46 | 19.78 | -9.24 | -12.97 | 17.58 | -8.57 | -3.3 | 49.45 | -12.34 | -16.31 | 269 | 0.0 | -5.94 |
| 22Q4 (13) | 0.78 | -3.7 | -1.27 | 0.17 | -32.0 | -15.0 | 0.15 | -6.25 | -11.76 | 0.44 | -8.33 | -10.2 | 21.79 | -29.38 | -13.91 | 19.23 | -2.64 | -10.63 | 56.41 | -4.81 | -9.05 | 269 | -5.94 | -5.94 |
| 22Q3 (12) | 0.81 | -32.5 | -16.49 | 0.25 | -39.02 | 8.7 | 0.16 | 6.67 | -5.88 | 0.48 | 4.35 | -7.69 | 30.86 | -9.67 | 30.17 | 19.75 | 58.02 | 12.71 | 59.26 | 54.59 | 10.54 | 286 | 0.0 | -1.72 |
| 22Q2 (11) | 1.2 | 36.36 | 50.0 | 0.41 | 105.0 | 86.36 | 0.15 | -6.25 | 0.0 | 0.46 | -11.54 | -6.12 | 34.17 | 50.33 | 24.24 | 12.50 | -31.25 | -33.33 | 38.33 | -35.13 | -37.41 | 286 | 0.0 | -1.72 |
| 22Q1 (10) | 0.88 | 11.39 | 2.33 | 0.2 | 0.0 | -25.93 | 0.16 | -5.88 | -11.11 | 0.52 | 6.12 | 15.56 | 22.73 | -10.23 | -27.61 | 18.18 | -15.51 | -13.13 | 59.09 | -4.73 | 12.93 | 286 | 0.0 | -1.72 |
| 21Q4 (9) | 0.79 | -18.56 | -24.76 | 0.2 | -13.04 | -23.08 | 0.17 | 0.0 | -5.56 | 0.49 | -5.77 | 4.26 | 25.32 | 6.77 | 2.24 | 21.52 | 22.78 | 25.53 | 62.03 | 15.7 | 38.57 | 286 | -1.72 | -1.72 |
| 21Q3 (8) | 0.97 | 21.25 | -14.16 | 0.23 | 4.55 | -8.0 | 0.17 | 13.33 | 6.25 | 0.52 | 6.12 | -5.45 | 23.71 | -13.78 | 7.18 | 17.53 | -6.53 | 23.78 | 53.61 | -12.48 | 10.14 | 291 | 0.0 | -24.81 |
| 21Q2 (7) | 0.8 | -6.98 | -36.51 | 0.22 | -18.52 | -18.52 | 0.15 | -16.67 | -31.82 | 0.49 | 8.89 | -19.67 | 27.50 | -12.41 | 28.33 | 18.75 | -10.42 | 7.39 | 61.25 | 17.06 | 26.52 | 291 | 0.0 | -24.81 |
| 21Q1 (6) | 0.86 | -18.1 | -24.56 | 0.27 | 3.85 | -6.9 | 0.18 | 0.0 | -10.0 | 0.45 | -4.26 | -28.57 | 31.40 | 26.79 | 23.42 | 20.93 | 22.09 | 19.3 | 52.33 | 16.9 | -5.32 | 291 | 0.0 | -20.49 |
| 20Q4 (5) | 1.05 | -7.08 | -15.32 | 0.26 | 4.0 | 0.0 | 0.18 | 12.5 | 5.88 | 0.47 | -14.55 | -29.85 | 24.76 | 11.92 | 18.1 | 17.14 | 21.07 | 25.04 | 44.76 | -8.03 | -17.16 | 291 | -24.81 | -20.49 |
| 20Q3 (4) | 1.13 | -10.32 | 0.0 | 0.25 | -7.41 | 0.0 | 0.16 | -27.27 | 0.0 | 0.55 | -9.84 | 0.0 | 22.12 | 3.24 | 0.0 | 14.16 | -18.91 | 0.0 | 48.67 | 0.54 | 0.0 | 387 | 0.0 | 0.0 |
| 20Q2 (3) | 1.26 | 10.53 | 0.0 | 0.27 | -6.9 | 0.0 | 0.22 | 10.0 | 0.0 | 0.61 | -3.17 | 0.0 | 21.43 | -15.76 | 0.0 | 17.46 | -0.48 | 0.0 | 48.41 | -12.4 | 0.0 | 387 | 5.74 | 0.0 |
| 20Q1 (2) | 1.14 | -8.06 | 0.0 | 0.29 | 11.54 | 0.0 | 0.2 | 17.65 | 0.0 | 0.63 | -5.97 | 0.0 | 25.44 | 21.32 | 0.0 | 17.54 | 27.97 | 0.0 | 55.26 | 2.28 | 0.0 | 366 | 0.0 | 0.0 |
| 19Q4 (1) | 1.24 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 20.97 | 0.0 | 0.0 | 13.71 | 0.0 | 0.0 | 54.03 | 0.0 | 0.0 | 366 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.44 | -6.01 | 0.67 | -34.95 | 0.65 | 3.17 | 1.81 | -5.24 | 19.48 | -30.79 | 18.90 | 9.77 | 52.62 | 0.82 | 269 | 0.0 |
| 2022 (9) | 3.66 | 7.02 | 1.03 | 11.96 | 0.63 | -7.35 | 1.91 | -2.05 | 28.14 | 4.62 | 17.21 | -13.43 | 52.19 | -8.47 | 269 | -5.94 |
| 2021 (8) | 3.42 | -25.33 | 0.92 | -14.81 | 0.68 | -9.33 | 1.95 | -13.72 | 26.90 | 14.08 | 19.88 | 21.42 | 57.02 | 15.55 | 286 | -1.72 |
| 2020 (7) | 4.58 | -30.92 | 1.08 | -15.62 | 0.75 | -5.06 | 2.26 | -18.12 | 23.58 | 22.14 | 16.38 | 37.43 | 49.34 | 18.54 | 291 | -24.81 |
| 2019 (6) | 6.63 | 10.5 | 1.28 | 1.59 | 0.79 | 6.76 | 2.76 | 20.0 | 19.31 | -8.07 | 11.92 | -3.39 | 41.63 | 8.6 | 387 | 5.74 |
| 2018 (5) | 6.0 | 63.04 | 1.26 | 46.51 | 0.74 | -7.5 | 2.3 | 1.77 | 21.00 | -10.14 | 12.33 | -43.27 | 38.33 | -37.58 | 366 | 10.57 |
| 2017 (4) | 3.68 | 6.36 | 0.86 | 3.61 | 0.8 | 21.21 | 2.26 | -13.41 | 23.37 | -2.58 | 21.74 | 13.97 | 61.41 | -18.59 | 331 | -2.65 |
| 2016 (3) | 3.46 | 0.58 | 0.83 | -47.8 | 0.66 | -35.29 | 2.61 | -18.18 | 23.99 | -48.1 | 19.08 | -35.67 | 75.43 | -18.65 | 340 | -24.28 |
| 2015 (2) | 3.44 | -13.57 | 1.59 | 10.42 | 1.02 | -3.77 | 3.19 | -7.54 | 46.22 | 27.75 | 29.65 | 11.33 | 92.73 | 6.98 | 449 | -22.18 |
| 2014 (1) | 3.98 | -42.9 | 1.44 | -37.39 | 1.06 | 4.95 | 3.45 | -8.0 | 36.18 | 0 | 26.63 | 0 | 86.68 | 0 | 577 | -7.97 |
