玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)5.3719.33-2.890.24-17.24-20.00.715.975.970.2315.0-14.814.47-30.65-17.6213.22-11.29.134.28-3.63-12.28209133.6123.73
24Q1 (19)4.5-14.12-10.890.2926.09-12.120.674.69-17.280.2-4.76-20.06.4446.82-1.3814.8921.9-7.174.4410.9-10.221565-3.04-12.37
23Q4 (18)5.24-9.19-5.420.23-28.12-23.330.64-13.5116.360.21-4.55-43.244.39-20.86-18.9412.21-4.7723.034.015.11-39.9916141.067.53
23Q3 (17)5.774.34-28.230.326.67-25.580.7410.45-10.840.22-18.52-24.145.552.233.712.825.8524.233.81-21.915.711597-5.5-24.63
23Q2 (16)5.539.5-45.620.3-9.090.00.67-17.28-21.180.278.0-10.05.42-16.9883.9112.12-24.4644.964.88-1.3765.521690-5.38-36.18
23Q1 (15)5.05-8.84-48.830.3310.010.00.8147.27-3.570.25-32.430.06.5320.67114.9916.0461.5688.474.95-25.8895.45178618.99-31.25
22Q4 (14)5.54-31.09-37.890.3-30.230.00.55-33.73-6.780.3727.5968.185.421.2561.019.93-3.8350.096.6885.16170.791501-29.16-33.26
22Q3 (13)8.04-20.943.470.4343.3365.380.83-2.3548.210.29-3.3316.05.3581.3159.8310.3223.5243.243.6122.2812.12119-19.980.38
22Q2 (12)10.173.0451.790.30.0-9.090.851.1951.790.320.025.02.95-2.95-40.118.36-1.79-0.02.9516.46-17.6526481.9231.28
22Q1 (11)9.8710.6547.750.30.00.00.8442.3750.00.2513.64-10.713.04-9.63-32.328.5128.671.522.532.7-39.57259815.5223.95
21Q4 (10)8.9214.837.870.315.3815.380.595.36-6.350.22-12.0-8.333.360.51-16.316.61-8.23-32.072.47-23.35-33.5122496.5454.36
21Q3 (9)7.7715.9720.470.26-21.21-7.140.560.09.80.254.1713.643.35-32.06-22.927.21-13.77-8.853.22-10.18-5.6721114.6648.98
21Q2 (8)6.70.3-14.430.3310.017.860.560.01.820.24-14.2914.294.939.6737.738.36-0.318.993.58-14.5433.562017-3.7733.05
21Q1 (7)6.683.2516.170.315.3815.380.56-11.1124.440.2816.6764.714.4911.76-0.688.38-13.917.124.1913.041.78209643.8638.26
20Q4 (6)6.470.31-18.310.26-7.14-7.140.6323.5357.50.249.0914.294.02-7.4313.679.7423.1592.83.718.7539.914572.822.03
20Q3 (5)6.45-17.62-18.770.280.00.00.51-7.27-7.270.224.76-4.354.3421.423.17.9112.5714.153.4127.1817.751417-6.53-10.66
20Q2 (4)7.8336.170.00.287.690.00.5522.220.00.2123.530.03.58-20.920.07.02-10.250.02.68-9.290.015160.00.0
20Q1 (3)5.75-27.40.00.26-7.140.00.4512.50.00.17-19.050.04.5227.90.07.8354.960.02.9611.50.015166.160.0
19Q4 (2)7.92-0.250.00.280.00.00.4-27.270.00.21-8.70.03.540.250.05.05-27.090.02.65-8.470.01428-9.960.0
19Q3 (1)7.940.00.00.280.00.00.550.00.00.230.00.03.530.00.06.930.00.02.900.00.015860.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)21.59-35.781.18-11.282.86-6.840.95-21.495.4738.1613.2545.074.4022.2616147.53
2022 (9)33.6211.811.3310.833.0735.841.2122.223.96-0.879.1321.53.609.321501-33.26
2021 (8)30.0713.431.212.152.265.610.9917.863.99-1.137.52-6.93.293.9224954.36
2020 (7)26.51-14.571.073.882.147.540.84-8.74.0421.68.0725.873.176.8714572.03
2019 (6)31.03-0.481.0315.731.994.740.923.373.3216.296.415.242.963.871428-6.67
2018 (5)31.1819.10.8921.921.919.50.89122.52.852.376.090.332.8586.8215300
2017 (4)26.18-5.450.73-65.731.593.250.4-16.672.79-63.756.079.21.53-11.8600
2016 (3)27.6921.392.13119.591.546.940.484.357.6980.895.56-11.91.73-14.0418500.0
2015 (2)22.817.950.9759.021.4423.080.4615.04.2547.36.3114.012.026.5318500.0
2014 (1)21.1324.810.6112.961.172.630.4-2.442.8905.5401.89018500.0

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