玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)42.64-4.24-9.2820.23-4.62-25.3520.48-16.41-24.9516.27-17.7-26.655.83-11.26-34.354.014.7-26.420.2531.580.022.03-15.95-22.7344.01-6.18-27.9498.8013.29-0.471.20-91.3763.8621.54-6.515.43
23Q3 (19)44.5312.284.1921.21-6.93-17.2124.508.79-12.4119.7711.76-8.896.57-35.4-39.893.83-21.84-36.170.19-32.14-32.1426.2111.01-9.5646.91-52.34-28.0487.21-13.48-4.9713.951858.1469.5923.0436.3330.83
23Q2 (18)39.6639.0142.7122.7958.2630.9822.5251.9638.5817.6947.5433.6110.1793.35-15.394.9071.93-17.090.2816.67-37.7823.6147.7540.1298.43-16.27-2.78100.793.67-5.59-0.79-128.5788.2516.9017.3654.76
23Q1 (17)28.53-39.3-34.3414.40-46.86-44.8314.82-45.69-43.011.99-45.94-43.045.26-40.77-58.222.85-47.71-57.780.24-4.0-25.015.98-43.95-40.77117.5692.511.3597.22-2.06-3.412.78277.78527.7814.40-29.52-15.99
22Q4 (16)47.009.974.7227.105.786.3627.29-2.4316.7222.182.2119.838.88-18.761.145.45-9.173.810.25-10.71-10.7128.51-1.6215.7561.07-6.32-12.3299.268.16-8.940.74-91.06108.1620.4316.018.21
22Q3 (15)42.7453.822.8525.6247.2440.8527.9772.1259.121.7063.955.4410.93-9.0717.46.001.5211.110.28-37.78-28.2128.9871.9956.7365.19-35.611.0591.77-14.04-11.538.23221.77320.0917.6161.268.37
22Q2 (14)27.79-36.049.2817.40-33.3361.4116.25-37.534.8513.24-37.133.8712.02-4.53111.625.91-12.4465.080.4540.6225.016.85-37.5523.26101.24-4.1124.54106.766.0717.8-6.76-940.54-161.7810.92-36.29-19.94
22Q1 (13)43.45-3.1933.9826.102.4363.4326.0011.21106.0221.0513.7293.1212.5943.39176.16.7528.57105.790.3214.296.6726.989.5494.1105.5851.59176.39100.65-7.67-19.8-0.6592.7997.6317.14-9.227.93
21Q4 (12)44.8829.0-11.7225.4840.088.123.3832.99-13.618.5132.59-21.378.78-5.698.85.25-2.78-11.020.28-28.2112.024.6333.21-15.4569.657.9772.27109.015.0825.44-9.01-140.99-168.818.8816.18-25.32
21Q3 (11)34.7936.81-23.3718.1968.7427.7417.5845.8928.613.9641.1534.499.3163.91208.285.4050.84151.160.398.3385.7118.4935.2615.1364.51-20.6499.85103.7414.470.77-3.74-134.18-27.116.2519.13-41.57
21Q2 (10)25.43-21.58-15.6810.78-32.5-22.6712.05-4.52-16.679.89-9.27-20.315.6824.56-12.883.589.15-19.550.3620.00.013.67-1.65-14.7281.29112.861.2990.62-27.78-6.4510.94139.84250.013.64-14.110
21Q1 (9)32.43-36.2131.6215.97-32.2487.2212.62-53.3671.4710.90-53.782.274.56-43.4965.823.28-44.4164.820.3020.0-9.0913.90-52.2852.9238.20-5.52-10.35125.4944.46.48-27.45-309.63-53.7315.88-37.183.18
20Q4 (8)50.8411.9851.5823.5765.52285.7627.0697.95140.1123.54126.78158.978.07167.22193.455.90174.42192.080.2519.0513.6429.1381.38107.1840.4325.2516.3586.90-15.5862.2213.10545.24-71.7925.28-9.15.82
20Q3 (7)45.4050.5316.8614.242.15723.1213.67-5.46245.210.38-16.36496.553.02-53.68762.862.15-51.69760.00.21-41.6750.016.060.1991.6532.28-35.95-12.52102.946.26140.2-2.94-194.12-105.1527.810-15.42
20Q2 (6)30.1622.425.7213.9463.4271.0414.4696.4768.5312.41107.5378.056.52137.0960.24.45123.6261.820.369.09-7.6916.0376.3558.450.4018.28-12.5596.88-17.81.843.12117.5-35.940.00-100.0-100.0
20Q1 (5)24.64-26.54-18.098.5339.61136.947.36-34.69-18.45.98-34.21-9.942.750.034.151.99-1.4930.920.3350.043.489.09-35.35-22.742.6122.626.66117.86120.0201.19-17.86-138.46-129.3415.39-35.58-33.89
19Q4 (4)33.54-13.670.06.11253.180.011.27184.60.09.09422.410.02.75685.710.02.02708.00.00.2257.140.014.0667.780.034.75-5.830.053.5725.00.046.43-18.750.023.89-27.340.0
19Q3 (3)38.8561.940.01.73-78.770.03.96-53.850.01.74-75.040.00.35-91.40.00.25-90.910.00.14-64.10.08.38-17.190.036.90-35.970.042.86-54.950.057.141071.430.032.88136.550.0
19Q2 (2)23.99-20.250.08.15126.390.08.58-4.880.06.974.970.04.0798.540.02.7580.920.00.3969.570.010.12-13.950.057.6344.260.095.12143.090.04.88-91.990.013.90-40.290.0
19Q1 (1)30.080.00.03.600.00.09.020.00.06.640.00.02.050.00.01.520.00.00.230.00.011.760.00.039.950.00.039.130.00.060.870.00.023.280.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)38.26-0.4719.64-15.021.1742.3420.36-12.3516.24-12.9223.81-41.7315.56-37.230.96-27.8221.70-10.2244.01-27.9496.46-3.053.54603.720.12-16.3118.4617.73
2022 (9)38.4412.3623.1132.060.82-27.9923.2340.8718.6539.8140.8649.9424.7941.741.331.5324.1736.1761.07-12.3299.50-6.120.5000.14-36.6815.68-2.61
2021 (8)34.21-4.8917.5019.541.14-34.3416.498.7713.344.7127.2536.3217.4920.451.3114.9117.754.2369.6572.27105.999.64-5.9900.23-0.4516.10-17.39
2020 (7)35.9721.7714.64153.291.73-23.1415.1676.4812.7493.0319.99115.4114.52106.841.147.5517.0353.5640.4316.3596.6742.843.33-89.690.2326.719.49-6.61
2019 (6)29.540.175.789.472.25-5.128.5929.176.6031.479.2837.487.0231.461.060.011.0920.1534.7513.0467.68-14.2832.3253.540.18-52.2420.87-0.29
2018 (5)29.49-15.915.28103.862.37-30.526.6563.395.0251.666.75134.385.34132.171.0651.439.2319.5630.7435.7278.9526.3221.05-43.860.38020.93-26.25
2017 (4)35.07-11.462.59-74.563.420.114.07-63.953.31-62.512.88-65.882.30-64.940.70-5.417.72-48.0822.65-15.9262.50-30.7837.50286.250.00028.3810.34
2016 (3)39.61-1.9310.18-6.863.41-12.8511.29-18.848.83-24.668.44-26.296.56-25.880.74-1.3314.87-17.1626.94-11.5990.2915.579.71-53.970.00025.72-0.62
2015 (2)40.399.6110.9343.633.925.7713.9140.3611.7246.6811.4544.398.8545.80.75-1.3217.9530.7430.477.7878.121.5621.09-8.590.00025.888.24
2014 (1)36.8507.6103.7016.179.9107.9907.9306.0700.76-1.313.73-14.9828.27-13.4476.920.0823.08-3.710.00023.91-3.16

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