玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)7.5211.5714.810.310.00.00.220.046.670004.12-10.37-12.92.93-10.3727.750.0000820.00.0
24Q3 (19)6.74-4.67-12.690.3110.713.330.22-8.330.00004.6016.1418.363.26-3.8514.540.0000820.0-3.53
24Q2 (18)7.0711.87-2.350.280.0-3.450.2414.2914.290003.96-10.61-1.133.392.1617.030.0000820.0-3.53
24Q1 (17)6.32-3.516.580.28-9.68-6.670.2140.023.530004.43-6.39-12.433.3245.0915.910.0000820.0-3.53
23Q4 (16)6.55-15.16-8.650.313.33-6.060.15-31.82-16.670004.7321.792.832.29-19.64-8.780.000082-3.53-3.53
23Q3 (15)7.726.63-4.460.33.45-11.760.224.76-8.330003.89-2.98-7.652.85-1.75-4.060.0000850.00.0
23Q2 (14)7.2422.09-24.970.29-3.330.00.2123.530.00004.01-20.8233.292.901.1833.290.0000850.00.0
23Q1 (13)5.93-17.29-21.460.3-9.090.00.17-5.56-15.00005.069.9227.322.8714.198.220.0000850.00.0
22Q4 (12)7.17-11.26-30.990.33-2.94-5.710.18-25.0-5.260004.609.3836.632.51-15.4837.280.0000850.00.0
22Q3 (11)8.08-16.27-15.660.3417.246.250.2414.2920.00004.2140.0225.972.9736.4942.280.0000850.010.39
22Q2 (10)9.6527.817.340.29-3.33-6.450.215.0-4.550003.01-24.37-12.852.18-17.85-11.070.0000850.010.39
22Q1 (9)7.55-27.33-8.480.3-14.290.00.25.265.260003.9717.969.272.6544.8615.020.0000850.010.39
21Q4 (8)10.398.4617.930.359.3816.670.19-5.0-13.640003.370.85-1.071.83-12.41-26.770.00008510.3910.39
21Q3 (7)9.586.5631.960.323.2318.520.2-9.090.00003.34-3.13-10.182.09-14.69-24.220.0000770.00.0
21Q2 (6)8.998.9713.650.313.3329.170.2215.79-4.350003.45-5.1713.652.456.26-15.840.0000770.00.0
21Q1 (5)8.25-6.364.560.30.011.110.19-13.645.560003.646.796.262.30-7.770.950.0000770.00.0
20Q4 (4)8.8121.350.00.311.110.00.2210.00.0000.03.41-8.440.02.50-9.350.00.0000.0770.00.0
20Q3 (3)7.26-8.220.00.2712.50.00.2-13.040.0000.03.7222.570.02.75-5.260.00.0000.0770.00.0
20Q2 (2)7.910.250.00.24-11.110.00.2327.780.0000.03.03-11.340.02.9127.450.00.0000.0770.00.0
20Q1 (1)7.890.00.00.270.00.00.180.00.000.00.03.420.00.02.280.00.00.000.00.0770.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)27.650.81.18-0.840.8817.33004.27-1.633.1816.40.000820.0
2023 (9)27.43-15.441.19-5.560.75-9.64004.3411.692.736.870.00082-3.53
2022 (8)32.44-12.821.26-2.330.835.06003.8812.042.5620.510.000850.0
2021 (7)37.2116.721.2919.440.79-4.82003.472.342.12-18.450.0008510.39
2020 (6)31.88-17.981.0810.20.83-9.78003.3934.372.6010.00.000770.0
2019 (5)38.8711.060.98-17.650.9212.2002.52-25.852.371.020.000770.0
2018 (4)35.058.231.1930.770.8213.89003.40-17.352.34-28.020.000778.45
2017 (3)22.1222.010.91-5.210.7210.77004.11-22.313.25-9.210.00071-5.33
2016 (2)18.13-5.620.960.00.65-12.16005.305.963.59-6.930.00075-16.67
2015 (1)19.2110.020.967.870.742.78005.0003.8500.0009011.11

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。