玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)1.180.852.610.1926.6746.150.1614.29-5.880.0525.025.016.1025.5942.4413.5613.32-8.284.2423.9421.82000
24Q1 (19)1.1710.381.740.157.1415.380.14-12.50.00.04-20.0-33.3312.82-2.9313.4111.97-20.73-1.713.42-27.52-34.47000
23Q4 (18)1.060.0-14.520.1416.67-22.220.166.676.670.05-16.67-28.5713.2116.67-9.0115.096.6724.784.72-16.67-16.44000
23Q3 (17)1.06-7.83-22.060.12-7.69-14.290.15-11.76-6.250.0650.020.011.320.159.9714.15-4.2720.285.6662.7453.96000
23Q2 (16)1.150.0-14.810.130.0-50.00.1721.436.250.04-33.33-33.3311.300.0-41.314.7821.4324.733.48-33.33-21.74000
23Q1 (15)1.15-7.26-14.180.13-27.78-38.10.14-6.67-12.50.06-14.2920.011.30-22.13-27.8712.170.641.965.22-7.5839.83000
22Q4 (14)1.24-8.82-11.430.1828.57-5.260.15-6.25-6.250.0740.00.014.5241.016.9612.102.825.855.6553.5512.9000
22Q3 (13)1.360.74-6.850.14-46.15-44.00.160.0-5.880.05-16.67-54.5510.29-46.55-39.8811.76-0.741.043.68-17.28-51.2000
22Q2 (12)1.350.75-12.340.2623.818.330.160.0-5.880.0620.0-14.2919.2622.8923.5811.85-0.747.364.4419.11-2.22000
22Q1 (11)1.34-4.29-8.840.2110.53-16.00.160.0-5.880.05-28.57-37.515.6715.48-7.8511.944.483.253.73-25.37-31.44000
21Q4 (10)1.4-4.11-3.450.19-24.0-5.00.16-5.886.670.07-36.360.013.57-20.74-1.6111.43-1.8510.485.00-33.643.57000
21Q3 (9)1.46-5.1913.180.254.178.70.170.00.00.1157.1483.3317.129.87-3.9611.645.48-11.647.5365.7561.99000
21Q2 (8)1.544.7614.070.24-4.00.00.170.0-10.530.07-12.516.6715.58-8.36-12.3411.04-4.55-21.574.55-16.482.27000
21Q1 (7)1.471.38-1.340.2525.08.70.1713.3313.330.0814.2933.3317.0123.310.1711.5611.7914.885.4412.7335.15000
20Q4 (6)1.4512.434.260.2-13.0411.110.15-11.76-21.050.0716.6716.6713.79-22.64-17.2410.34-21.5-41.24.833.79-13.1000
20Q3 (5)1.29-4.4413.160.23-4.179.520.17-10.536.250.060.0-25.017.830.29-3.2113.18-6.36-6.14.654.65-33.72000
20Q2 (4)1.35-9.40.00.244.350.00.1926.670.00.060.00.017.7815.170.014.0739.80.04.4410.370.0000.0
20Q1 (3)1.4937.960.00.2327.780.00.15-21.050.00.060.00.015.44-7.380.010.07-42.780.04.03-27.520.0000.0
19Q4 (2)1.08-5.260.00.18-14.290.00.1918.750.00.06-25.00.016.67-9.520.017.5925.350.05.56-20.830.0000.0
19Q3 (1)1.140.00.00.210.00.00.160.00.00.080.00.018.420.00.014.040.00.07.020.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.4-16.820.52-34.180.62-1.590.22-4.3511.82-20.8614.0918.325.0015.000
2022 (9)5.29-10.030.79-14.130.63-5.970.23-28.1214.93-4.5511.914.524.35-20.1100
2021 (8)5.885.380.922.220.671.520.3228.015.65-2.9911.39-3.665.4421.4700
2020 (7)5.5827.110.915.380.66-1.490.25-13.7916.13-9.2211.83-22.54.48-32.1800
2019 (6)4.396.810.78-6.020.67-4.290.2916.017.77-12.0215.26-10.396.618.600
2018 (5)4.11-11.230.83-12.630.7-11.390.25-7.4120.19-1.5817.03-0.186.084.3100
2017 (4)4.63-66.550.95-1.040.79-12.220.27-12.920.52195.8117.06162.395.83160.3500
2016 (3)13.8411.610.96-1.030.952.540.316.96.94-11.336.5036.672.24-4.23560.0
2015 (2)12.4182.460.9738.570.5978.790.297.417.82-50.944.76-36.72.34-61.97560.0
2014 (1)4.3948.810.716.670.3310.00.2722.7315.9507.5206.150560.0

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