- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.14 | 24.32 | 9.52 | 0.25 | 0.0 | -13.79 | 0.43 | 2.38 | 7.5 | 0.32 | 10.34 | 33.33 | 6.04 | -19.57 | -21.29 | 10.39 | -17.65 | -1.85 | 7.73 | -11.24 | 21.74 | 189 | 0.0 | 3.28 |
| 24Q2 (19) | 3.33 | 0.91 | -17.16 | 0.25 | 8.7 | -3.85 | 0.42 | -6.67 | 13.51 | 0.29 | 11.54 | 20.83 | 7.51 | 7.72 | 16.08 | 12.61 | -7.51 | 37.03 | 8.71 | 10.53 | 45.87 | 189 | 0.0 | 3.28 |
| 24Q1 (18) | 3.3 | 13.4 | -12.0 | 0.23 | -11.54 | -14.81 | 0.45 | 15.38 | 36.36 | 0.26 | -23.53 | 30.0 | 6.97 | -21.99 | -3.2 | 13.64 | 1.75 | 54.96 | 7.88 | -32.57 | 47.73 | 189 | 0.0 | 3.28 |
| 23Q4 (17) | 2.91 | -23.02 | -17.09 | 0.26 | -10.34 | -3.7 | 0.39 | -2.5 | 21.88 | 0.34 | 41.67 | 70.0 | 8.93 | 16.46 | 16.15 | 13.40 | 26.65 | 47.0 | 11.68 | 84.02 | 105.05 | 189 | 3.28 | 3.28 |
| 23Q3 (16) | 3.78 | -5.97 | -8.7 | 0.29 | 11.54 | -3.33 | 0.4 | 8.11 | 33.33 | 0.24 | 0.0 | 26.32 | 7.67 | 18.62 | 5.87 | 10.58 | 14.97 | 46.03 | 6.35 | 6.35 | 38.35 | 183 | 0.0 | 29.79 |
| 23Q2 (15) | 4.02 | 7.2 | -20.87 | 0.26 | -3.7 | -10.34 | 0.37 | 12.12 | 23.33 | 0.24 | 20.0 | 71.43 | 6.47 | -10.17 | 13.3 | 9.20 | 4.59 | 55.85 | 5.97 | 11.94 | 116.63 | 183 | 0.0 | 29.79 |
| 23Q1 (14) | 3.75 | 6.84 | -35.23 | 0.27 | 0.0 | -20.59 | 0.33 | 3.12 | 10.0 | 0.2 | 0.0 | 100.0 | 7.20 | -6.4 | 22.61 | 8.80 | -3.48 | 69.84 | 5.33 | -6.4 | 208.8 | 183 | 0.0 | 29.79 |
| 22Q4 (13) | 3.51 | -15.22 | -44.02 | 0.27 | -10.0 | -18.18 | 0.32 | 6.67 | 3.23 | 0.2 | 5.26 | 5.26 | 7.69 | 6.15 | 46.15 | 9.12 | 25.81 | 84.39 | 5.70 | 24.16 | 88.03 | 183 | 29.79 | 29.79 |
| 22Q3 (12) | 4.14 | -18.5 | -28.12 | 0.3 | 3.45 | -6.25 | 0.3 | 0.0 | -3.23 | 0.19 | 35.71 | 26.67 | 7.25 | 26.94 | 30.43 | 7.25 | 22.71 | 34.64 | 4.59 | 66.53 | 76.23 | 141 | 0.0 | -3.42 |
| 22Q2 (11) | 5.08 | -12.26 | 25.43 | 0.29 | -14.71 | -9.38 | 0.3 | 0.0 | 30.43 | 0.14 | 40.0 | -17.65 | 5.71 | -2.78 | -27.75 | 5.91 | 13.98 | 3.99 | 2.76 | 59.57 | -34.34 | 141 | 0.0 | -3.42 |
| 22Q1 (10) | 5.79 | -7.66 | 43.32 | 0.34 | 3.03 | 9.68 | 0.3 | -3.23 | 50.0 | 0.1 | -47.37 | -37.5 | 5.87 | 11.57 | -23.47 | 5.18 | 4.8 | 4.66 | 1.73 | -43.01 | -56.39 | 141 | 0.0 | -3.42 |
| 21Q4 (9) | 6.27 | 8.85 | 91.16 | 0.33 | 3.12 | 10.0 | 0.31 | 0.0 | 82.35 | 0.19 | 26.67 | 18.75 | 5.26 | -5.26 | -42.46 | 4.94 | -8.13 | -4.61 | 3.03 | 16.36 | -37.88 | 141 | -3.42 | -3.42 |
| 21Q3 (8) | 5.76 | 42.22 | 50.79 | 0.32 | 0.0 | 18.52 | 0.31 | 34.78 | 63.16 | 0.15 | -11.76 | 0.0 | 5.56 | -29.69 | -21.4 | 5.38 | -5.23 | 8.21 | 2.60 | -37.96 | -33.68 | 146 | 0.0 | 2.82 |
| 21Q2 (7) | 4.05 | 0.25 | -12.9 | 0.32 | 3.23 | 14.29 | 0.23 | 15.0 | 9.52 | 0.17 | 6.25 | 13.33 | 7.90 | 2.97 | 31.22 | 5.68 | 14.72 | 25.75 | 4.20 | 5.99 | 30.12 | 146 | 0.0 | 2.82 |
| 21Q1 (6) | 4.04 | 23.17 | 0.75 | 0.31 | 3.33 | 19.23 | 0.2 | 17.65 | -4.76 | 0.16 | 0.0 | 0.0 | 7.67 | -16.11 | 18.35 | 4.95 | -4.48 | -5.47 | 3.96 | -18.81 | -0.74 | 146 | 0.0 | 14.06 |
| 20Q4 (5) | 3.28 | -14.14 | -7.87 | 0.3 | 11.11 | 11.11 | 0.17 | -10.53 | -22.73 | 0.16 | 6.67 | -5.88 | 9.15 | 29.4 | 20.6 | 5.18 | 4.2 | -16.13 | 4.88 | 24.23 | 2.15 | 146 | 2.82 | 14.06 |
| 20Q3 (4) | 3.82 | -17.85 | 0.0 | 0.27 | -3.57 | 0.0 | 0.19 | -9.52 | 0.0 | 0.15 | 0.0 | 0.0 | 7.07 | 17.38 | 0.0 | 4.97 | 10.13 | 0.0 | 3.93 | 21.73 | 0.0 | 142 | 0.0 | 0.0 |
| 20Q2 (3) | 4.65 | 15.96 | 0.0 | 0.28 | 7.69 | 0.0 | 0.21 | 0.0 | 0.0 | 0.15 | -6.25 | 0.0 | 6.02 | -7.13 | 0.0 | 4.52 | -13.76 | 0.0 | 3.23 | -19.15 | 0.0 | 142 | 10.94 | 0.0 |
| 20Q1 (2) | 4.01 | 12.64 | 0.0 | 0.26 | -3.7 | 0.0 | 0.21 | -4.55 | 0.0 | 0.16 | -5.88 | 0.0 | 6.48 | -14.51 | 0.0 | 5.24 | -15.26 | 0.0 | 3.99 | -16.44 | 0.0 | 128 | 0.0 | 0.0 |
| 19Q4 (1) | 3.56 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 7.58 | 0.0 | 0.0 | 6.18 | 0.0 | 0.0 | 4.78 | 0.0 | 0.0 | 128 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.46 | -21.92 | 1.08 | -10.0 | 1.49 | 21.14 | 1.02 | 61.9 | 7.47 | 15.27 | 10.30 | 55.15 | 7.05 | 107.36 | 183 | 0.0 |
| 2022 (9) | 18.52 | -7.95 | 1.2 | -6.98 | 1.23 | 17.14 | 0.63 | -5.97 | 6.48 | 1.06 | 6.64 | 27.26 | 3.40 | 2.15 | 183 | 29.79 |
| 2021 (8) | 20.12 | 27.66 | 1.29 | 16.22 | 1.05 | 34.62 | 0.67 | 8.06 | 6.41 | -8.97 | 5.22 | 5.44 | 3.33 | -15.35 | 141 | -3.42 |
| 2020 (7) | 15.76 | 11.54 | 1.11 | 2.78 | 0.78 | -15.22 | 0.62 | 6.9 | 7.04 | -7.85 | 4.95 | -23.99 | 3.93 | -4.16 | 146 | 2.82 |
| 2019 (6) | 14.13 | -3.22 | 1.08 | -6.09 | 0.92 | 15.0 | 0.58 | 52.63 | 7.64 | -2.96 | 6.51 | 18.83 | 4.10 | 57.71 | 142 | 10.94 |
| 2018 (5) | 14.6 | 2.17 | 1.15 | 9.52 | 0.8 | 90.48 | 0.38 | 850.0 | 7.88 | 7.2 | 5.48 | 86.43 | 2.60 | 829.83 | 128 | 34.74 |
| 2017 (4) | 14.29 | -14.07 | 1.05 | -24.46 | 0.42 | -32.26 | 0.04 | 0 | 7.35 | -12.09 | 2.94 | -21.17 | 0.28 | 0 | 95 | -13.64 |
| 2016 (3) | 16.63 | -22.76 | 1.39 | -4.14 | 0.62 | 6.9 | 0 | 0 | 8.36 | 24.11 | 3.73 | 38.39 | 0.00 | 0 | 110 | -6.78 |
| 2015 (2) | 21.53 | 5.38 | 1.45 | -1.36 | 0.58 | 20.83 | 0 | 0 | 6.73 | -6.4 | 2.69 | 14.66 | 0.00 | 0 | 118 | -4.07 |
| 2014 (1) | 20.43 | -3.99 | 1.47 | -2.0 | 0.48 | -27.27 | 0 | 0 | 7.20 | 0 | 2.35 | 0 | 0.00 | 0 | 123 | -6.11 |
