- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.32 | -9.59 | -18.52 | 0.04 | 0.0 | -20.0 | 0.2 | -31.03 | -50.0 | 0.4 | -9.09 | -32.2 | 3.03 | 10.61 | -1.82 | 15.15 | -23.72 | -38.64 | 30.30 | 0.55 | -16.8 | 359 | 0.0 | -15.73 |
| 24Q2 (19) | 1.46 | -1.35 | -5.19 | 0.04 | -20.0 | 0.0 | 0.29 | -25.64 | 11.54 | 0.44 | 15.79 | -12.0 | 2.74 | -18.9 | 5.48 | 19.86 | -24.62 | 17.65 | 30.14 | 17.38 | -7.18 | 359 | 0.0 | -15.73 |
| 24Q1 (18) | 1.48 | -16.85 | 9.63 | 0.05 | 25.0 | 25.0 | 0.39 | 56.0 | 50.0 | 0.38 | -26.92 | -22.45 | 3.38 | 50.34 | 14.02 | 26.35 | 87.62 | 36.82 | 25.68 | -12.11 | -29.26 | 359 | 0.0 | -15.73 |
| 23Q4 (17) | 1.78 | 9.88 | -10.1 | 0.04 | -20.0 | 0.0 | 0.25 | -37.5 | 0.0 | 0.52 | -11.86 | 10.64 | 2.25 | -27.19 | 11.24 | 14.04 | -43.12 | 11.24 | 29.21 | -19.79 | 23.07 | 359 | -15.73 | -15.73 |
| 23Q3 (16) | 1.62 | 5.19 | -29.26 | 0.05 | 25.0 | 0.0 | 0.4 | 53.85 | 42.86 | 0.59 | 18.0 | 20.41 | 3.09 | 18.83 | 41.36 | 24.69 | 46.25 | 101.94 | 36.42 | 12.17 | 70.21 | 426 | 0.0 | -15.48 |
| 23Q2 (15) | 1.54 | 14.07 | -43.17 | 0.04 | 0.0 | -20.0 | 0.26 | 0.0 | -7.14 | 0.5 | 2.04 | 8.7 | 2.60 | -12.34 | 40.78 | 16.88 | -12.34 | 63.4 | 32.47 | -10.55 | 91.28 | 426 | 0.0 | -15.48 |
| 23Q1 (14) | 1.35 | -31.82 | -53.77 | 0.04 | 0.0 | -20.0 | 0.26 | 4.0 | -7.14 | 0.49 | 4.26 | 8.89 | 2.96 | 46.67 | 73.04 | 19.26 | 52.53 | 100.85 | 36.30 | 52.91 | 135.52 | 426 | 0.0 | -15.48 |
| 22Q4 (13) | 1.98 | -13.54 | -38.51 | 0.04 | -20.0 | -20.0 | 0.25 | -10.71 | -16.67 | 0.47 | -4.08 | 6.82 | 2.02 | -7.47 | 30.1 | 12.63 | 3.26 | 35.52 | 23.74 | 10.94 | 73.71 | 426 | -15.48 | -15.48 |
| 22Q3 (12) | 2.29 | -15.5 | -25.16 | 0.05 | 0.0 | 0.0 | 0.28 | 0.0 | -6.67 | 0.49 | 6.52 | -12.5 | 2.18 | 18.34 | 33.62 | 12.23 | 18.34 | 24.72 | 21.40 | 26.06 | 16.92 | 504 | 0.0 | -7.69 |
| 22Q2 (11) | 2.71 | -7.19 | -17.88 | 0.05 | 0.0 | 0.0 | 0.28 | 0.0 | -9.68 | 0.46 | 2.22 | -23.33 | 1.85 | 7.75 | 21.77 | 10.33 | 7.75 | 9.99 | 16.97 | 10.14 | -6.64 | 504 | 0.0 | -7.69 |
| 22Q1 (10) | 2.92 | -9.32 | -17.75 | 0.05 | 0.0 | -16.67 | 0.28 | -6.67 | 0.0 | 0.45 | 2.27 | -13.46 | 1.71 | 10.27 | 1.31 | 9.59 | 2.92 | 21.58 | 15.41 | 12.78 | 5.21 | 504 | 0.0 | -7.69 |
| 21Q4 (9) | 3.22 | 5.23 | -5.85 | 0.05 | 0.0 | -16.67 | 0.3 | 0.0 | 3.45 | 0.44 | -21.43 | -4.35 | 1.55 | -4.97 | -11.49 | 9.32 | -4.97 | 9.87 | 13.66 | -25.33 | 1.59 | 504 | -7.69 | -7.69 |
| 21Q3 (8) | 3.06 | -7.27 | -24.63 | 0.05 | 0.0 | 0.0 | 0.3 | -3.23 | 15.38 | 0.56 | -6.67 | 9.8 | 1.63 | 7.84 | 32.68 | 9.80 | 4.36 | 53.09 | 18.30 | 0.65 | 45.69 | 546 | 0.0 | -1.8 |
| 21Q2 (7) | 3.3 | -7.04 | -23.96 | 0.05 | -16.67 | 0.0 | 0.31 | 10.71 | 29.17 | 0.6 | 15.38 | 50.0 | 1.52 | -10.35 | 31.52 | 9.39 | 19.1 | 69.87 | 18.18 | 24.13 | 97.27 | 546 | 0.0 | -1.8 |
| 21Q1 (6) | 3.55 | 3.8 | 4.72 | 0.06 | 0.0 | 20.0 | 0.28 | -3.45 | 12.0 | 0.52 | 13.04 | 30.0 | 1.69 | -3.66 | 14.59 | 7.89 | -6.98 | 6.95 | 14.65 | 8.9 | 24.14 | 546 | 0.0 | -32.43 |
| 20Q4 (5) | 3.42 | -15.76 | -3.39 | 0.06 | 20.0 | -14.29 | 0.29 | 11.54 | 16.0 | 0.46 | -9.8 | -11.54 | 1.75 | 42.46 | -11.28 | 8.48 | 32.41 | 20.07 | 13.45 | 7.07 | -8.43 | 546 | -1.8 | -32.43 |
| 20Q3 (4) | 4.06 | -6.45 | 0.0 | 0.05 | 0.0 | 0.0 | 0.26 | 8.33 | 0.0 | 0.51 | 27.5 | 0.0 | 1.23 | 6.9 | 0.0 | 6.40 | 15.8 | 0.0 | 12.56 | 36.29 | 0.0 | 556 | 0.0 | 0.0 |
| 20Q2 (3) | 4.34 | 28.02 | 0.0 | 0.05 | 0.0 | 0.0 | 0.24 | -4.0 | 0.0 | 0.4 | 0.0 | 0.0 | 1.15 | -21.89 | 0.0 | 5.53 | -25.01 | 0.0 | 9.22 | -21.89 | 0.0 | 556 | -31.19 | 0.0 |
| 20Q1 (2) | 3.39 | -4.24 | 0.0 | 0.05 | -28.57 | 0.0 | 0.25 | 0.0 | 0.0 | 0.4 | -23.08 | 0.0 | 1.47 | -25.41 | 0.0 | 7.37 | 4.42 | 0.0 | 11.80 | -19.67 | 0.0 | 808 | 0.0 | 0.0 |
| 19Q4 (1) | 3.54 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 1.98 | 0.0 | 0.0 | 7.06 | 0.0 | 0.0 | 14.69 | 0.0 | 0.0 | 808 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.3 | -36.36 | 0.18 | -5.26 | 1.17 | 7.34 | 2.11 | 12.83 | 2.86 | 48.87 | 18.57 | 68.68 | 33.49 | 77.31 | 426 | 0.0 |
| 2022 (9) | 9.9 | -24.66 | 0.19 | -9.52 | 1.09 | -8.4 | 1.87 | -11.79 | 1.92 | 20.09 | 11.01 | 21.57 | 18.89 | 17.08 | 426 | -15.48 |
| 2021 (8) | 13.14 | -13.67 | 0.21 | -4.55 | 1.19 | 13.33 | 2.12 | 20.45 | 1.60 | 10.56 | 9.06 | 31.27 | 16.13 | 39.52 | 504 | -7.69 |
| 2020 (7) | 15.22 | 4.46 | 0.22 | -35.29 | 1.05 | -13.93 | 1.76 | -20.72 | 1.45 | -38.06 | 6.90 | -17.61 | 11.56 | -24.11 | 546 | -1.8 |
| 2019 (6) | 14.57 | -27.62 | 0.34 | 9.68 | 1.22 | -6.87 | 2.22 | -23.71 | 2.33 | 51.53 | 8.37 | 28.67 | 15.24 | 5.4 | 556 | -31.19 |
| 2018 (5) | 20.13 | 9.76 | 0.31 | -50.0 | 1.31 | -7.09 | 2.91 | 2.83 | 1.54 | -54.45 | 6.51 | -15.35 | 14.46 | -6.32 | 808 | 3.86 |
| 2017 (4) | 18.34 | -51.6 | 0.62 | -27.06 | 1.41 | -19.89 | 2.83 | -5.03 | 3.38 | 50.69 | 7.69 | 65.51 | 15.43 | 96.2 | 778 | -27.63 |
| 2016 (3) | 37.89 | -16.39 | 0.85 | 44.07 | 1.76 | -40.14 | 2.98 | 59.36 | 2.24 | 72.32 | 4.65 | -28.4 | 7.86 | 90.61 | 1075 | 1.32 |
| 2015 (2) | 45.32 | 88.36 | 0.59 | 59.46 | 2.94 | 127.91 | 1.87 | 73.15 | 1.30 | -15.34 | 6.49 | 20.99 | 4.13 | -8.08 | 1061 | 26.46 |
| 2014 (1) | 24.06 | 19.46 | 0.37 | 12.12 | 1.29 | 13.16 | 1.08 | 6.93 | 1.54 | 0 | 5.36 | 0 | 4.49 | 0 | 839 | 15.41 |
