- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.26 | 2.44 | -6.67 | 0.01 | 0.0 | 0.0 | 0.34 | 9.68 | -2.86 | 0 | 0 | 0 | 0.79 | -2.38 | 7.14 | 26.98 | 7.07 | 4.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 1.23 | -9.56 | -9.56 | 0.01 | 0 | 0.0 | 0.31 | 6.9 | -3.12 | 0 | 0 | 0 | 0.81 | 0 | 10.57 | 25.20 | 18.19 | 7.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 1.36 | 2.26 | 0.0 | 0 | 0 | -100.0 | 0.29 | 0.0 | -19.44 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 21.32 | -2.21 | -19.44 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 1.33 | -1.48 | 17.7 | 0 | -100.0 | 100.0 | 0.29 | -17.14 | -38.3 | 0 | 0 | 0 | 0.00 | -100.0 | 100.0 | 21.80 | -15.9 | -47.58 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 1.35 | -0.74 | -17.68 | 0.01 | 0.0 | 0.0 | 0.35 | 9.38 | -20.45 | 0 | 0 | 0 | 0.74 | 0.74 | 21.48 | 25.93 | 10.19 | -3.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 1.36 | 0.0 | -4.23 | 0.01 | 0.0 | 0.0 | 0.32 | -11.11 | -33.33 | 0 | 0 | 0 | 0.74 | 0.0 | 4.41 | 23.53 | -11.11 | -30.39 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 1.36 | 20.35 | -12.26 | 0.01 | 200.0 | -66.67 | 0.36 | -23.4 | -23.4 | 0 | 0 | 0 | 0.74 | 183.09 | -62.01 | 26.47 | -36.36 | -12.7 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 1.13 | -31.1 | -31.52 | -0.01 | -200.0 | 0 | 0.47 | 6.82 | 14.63 | 0 | 0 | 0 | -0.88 | -245.13 | 0 | 41.59 | 55.03 | 67.39 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 1.64 | 15.49 | 86.36 | 0.01 | 0.0 | 0 | 0.44 | -8.33 | -29.03 | 0 | 0 | 0 | 0.61 | -13.41 | 0 | 26.83 | -20.63 | -61.92 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 1.42 | -8.39 | 52.69 | 0.01 | -66.67 | 0 | 0.48 | 2.13 | -23.81 | 0 | 0 | 0 | 0.70 | -63.62 | 0 | 33.80 | 11.48 | -50.1 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 1.55 | -6.06 | 55.0 | 0.03 | 0 | 0 | 0.47 | 14.63 | -9.62 | 0 | 0 | 0 | 1.94 | 0 | 0 | 30.32 | 22.03 | -41.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 1.65 | 87.5 | 70.1 | 0 | 0 | -100.0 | 0.41 | -33.87 | -36.92 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 24.85 | -64.73 | -62.92 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 0.88 | -5.38 | 37.5 | 0 | 0 | 0 | 0.62 | -1.59 | 14.81 | 0 | 0 | 0 | 0.00 | 0 | 0 | 70.45 | 4.0 | -16.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 0.93 | -7.0 | 72.22 | 0 | 0 | 0 | 0.63 | 21.15 | 40.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 67.74 | 30.27 | -18.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 1.0 | 3.09 | 49.25 | 0 | -100.0 | -100.0 | 0.52 | -20.0 | 8.33 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 52.00 | -22.4 | -27.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 0.97 | 51.56 | 15.48 | 0.02 | 0 | 100.0 | 0.65 | 20.37 | 75.68 | 0 | 0 | 0 | 2.06 | 0 | 73.2 | 67.01 | -20.58 | 52.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 0.64 | 18.52 | 0.0 | 0 | 0 | 0.0 | 0.54 | 20.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 84.38 | 1.25 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 0.54 | -19.4 | 0.0 | 0 | -100.0 | 0.0 | 0.45 | -6.25 | 0.0 | 0 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 83.33 | 16.32 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 0.67 | -20.24 | 0.0 | 0.01 | 0.0 | 0.0 | 0.48 | 29.73 | 0.0 | 0 | 0 | 0.0 | 1.49 | 25.37 | 0.0 | 71.64 | 62.65 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 0.84 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.19 | 0.0 | 0.0 | 44.05 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.39 | -6.26 | 0.02 | -33.33 | 1.33 | -28.49 | 0 | 0 | 0.37 | -28.88 | 24.68 | -23.72 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 5.75 | 28.92 | 0.03 | 200.0 | 1.86 | -14.29 | 0 | 0 | 0.52 | 132.7 | 32.35 | -33.52 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 4.46 | 57.6 | 0.01 | -66.67 | 2.17 | 1.88 | 0 | 0 | 0.22 | -78.85 | 48.65 | -35.36 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 2.83 | -9.87 | 0.03 | -40.0 | 2.13 | 31.48 | 0 | 0 | 1.06 | -33.43 | 75.27 | 45.88 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 3.14 | -70.41 | 0.05 | 0.0 | 1.62 | -11.96 | 0 | 0 | 1.59 | 237.9 | 51.59 | 197.5 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 10.61 | 197.2 | 0.05 | -28.57 | 1.84 | 3.37 | 0 | 0 | 0.47 | -75.97 | 17.34 | -65.22 | 0.00 | 0 | 17 | 0.0 |
| 2017 (4) | 3.57 | 24.39 | 0.07 | 16.67 | 1.78 | 61.82 | 0 | 0 | 1.96 | -6.21 | 49.86 | 30.09 | 0.00 | 0 | 17 | 0.0 |
| 2016 (3) | 2.87 | 114.18 | 0.06 | -50.0 | 1.1 | 64.18 | 0 | 0 | 2.09 | -76.66 | 38.33 | -23.34 | 0.00 | 0 | 17 | 0.0 |
| 2015 (2) | 1.34 | -33.0 | 0.12 | -25.0 | 0.67 | -25.56 | 0 | 0 | 8.96 | 11.94 | 50.00 | 11.11 | 0.00 | 0 | 17 | 0.0 |
| 2014 (1) | 2.0 | -36.51 | 0.16 | -15.79 | 0.9 | 350.0 | 0 | 0 | 8.00 | 0 | 45.00 | 0 | 0.00 | 0 | 17 | 0.0 |
