- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 98.5 | 4.8 | -10.64 | 3.95 | -3.19 | -9.61 | 5.97 | 4.74 | 24.9 | 1.68 | -17.65 | 0.6 | 4.01 | -7.62 | 1.15 | 6.06 | -0.06 | 39.77 | 1.71 | -21.42 | 12.58 | 2275 | 0.0 | 0.0 |
| 24Q3 (19) | 93.99 | -6.47 | 9.25 | 4.08 | 4.35 | 4.08 | 5.7 | 10.04 | 16.33 | 2.04 | 4.08 | 6.81 | 4.34 | 11.56 | -4.73 | 6.06 | 17.65 | 6.47 | 2.17 | 11.28 | -2.24 | 2275 | 0.0 | 5.08 |
| 24Q2 (18) | 100.49 | -7.65 | 46.74 | 3.91 | -16.63 | 8.31 | 5.18 | -21.16 | 14.6 | 1.96 | -5.77 | 36.11 | 3.89 | -9.73 | -26.19 | 5.15 | -14.63 | -21.9 | 1.95 | 2.03 | -7.25 | 2275 | 0.0 | 5.08 |
| 24Q1 (17) | 108.81 | -1.29 | 50.89 | 4.69 | 7.32 | 40.84 | 6.57 | 37.45 | 88.25 | 2.08 | 24.55 | 112.24 | 4.31 | 8.72 | -6.66 | 6.04 | 39.24 | 24.76 | 1.91 | 26.18 | 40.66 | 2275 | 0.0 | 5.08 |
| 23Q4 (16) | 110.23 | 28.13 | 47.7 | 4.37 | 11.48 | 19.07 | 4.78 | -2.45 | 6.46 | 1.67 | -12.57 | 12.08 | 3.96 | -12.99 | -19.38 | 4.34 | -23.87 | -27.92 | 1.52 | -31.76 | -24.12 | 2275 | 5.08 | 5.08 |
| 23Q3 (15) | 86.03 | 25.63 | -3.56 | 3.92 | 8.59 | 11.05 | 4.9 | 8.41 | 25.32 | 1.91 | 32.64 | 15.76 | 4.56 | -13.56 | 15.15 | 5.70 | -13.71 | 29.95 | 2.22 | 5.58 | 20.04 | 2165 | 0.0 | -1.32 |
| 23Q2 (14) | 68.48 | -5.03 | -21.73 | 3.61 | 8.41 | 5.25 | 4.52 | 29.51 | 46.28 | 1.44 | 46.94 | 12.5 | 5.27 | 14.15 | 34.46 | 6.60 | 36.38 | 86.89 | 2.10 | 54.73 | 43.73 | 2165 | 0.0 | -1.32 |
| 23Q1 (13) | 72.11 | -3.38 | -26.38 | 3.33 | -9.26 | -20.71 | 3.49 | -22.27 | -10.97 | 0.98 | -34.23 | -38.36 | 4.62 | -6.09 | 7.7 | 4.84 | -19.56 | 20.93 | 1.36 | -31.93 | -16.28 | 2165 | 0.0 | -1.32 |
| 22Q4 (12) | 74.63 | -16.34 | -26.7 | 3.67 | 3.97 | -3.67 | 4.49 | 14.83 | 16.62 | 1.49 | -9.7 | 17.32 | 4.92 | 24.28 | 31.42 | 6.02 | 37.27 | 59.11 | 2.00 | 7.94 | 60.07 | 2165 | -1.32 | -1.32 |
| 22Q3 (11) | 89.21 | 1.97 | -7.88 | 3.53 | 2.92 | 49.58 | 3.91 | 26.54 | 13.33 | 1.65 | 28.91 | 161.9 | 3.96 | 0.93 | 62.37 | 4.38 | 24.1 | 23.03 | 1.85 | 26.42 | 184.31 | 2194 | 0.0 | 19.5 |
| 22Q2 (10) | 87.49 | -10.68 | -17.71 | 3.43 | -18.33 | -7.8 | 3.09 | -21.17 | -12.96 | 1.28 | -19.5 | -25.58 | 3.92 | -8.57 | 12.05 | 3.53 | -11.75 | 5.78 | 1.46 | -9.87 | -9.56 | 2194 | 0.0 | 19.5 |
| 22Q1 (9) | 97.95 | -3.8 | 7.68 | 4.2 | 10.24 | -3.45 | 3.92 | 1.82 | -8.2 | 1.59 | 25.2 | 3.92 | 4.29 | 14.59 | -10.34 | 4.00 | 5.84 | -14.75 | 1.62 | 30.14 | -3.49 | 2194 | 0.0 | 19.5 |
| 21Q4 (8) | 101.82 | 5.14 | 14.87 | 3.81 | 61.44 | 10.76 | 3.85 | 11.59 | 20.31 | 1.27 | 101.59 | 3.25 | 3.74 | 53.54 | -3.58 | 3.78 | 6.14 | 4.74 | 1.25 | 91.73 | -10.11 | 2194 | 19.5 | 19.5 |
| 21Q3 (7) | 96.84 | -8.92 | 11.89 | 2.36 | -36.56 | -19.18 | 3.45 | -2.82 | 40.82 | 0.63 | -63.37 | -37.62 | 2.44 | -30.35 | -27.77 | 3.56 | 6.7 | 25.85 | 0.65 | -59.79 | -44.25 | 1836 | 0.0 | 8.45 |
| 21Q2 (6) | 106.32 | 16.89 | 41.31 | 3.72 | -14.48 | 27.84 | 3.55 | -16.86 | 11.64 | 1.72 | 12.42 | 89.01 | 3.50 | -26.84 | -9.53 | 3.34 | -28.87 | -21.0 | 1.62 | -3.82 | 33.76 | 1836 | 0.0 | 8.45 |
| 21Q1 (5) | 90.96 | 2.62 | 26.61 | 4.35 | 26.45 | 31.82 | 4.27 | 33.44 | 20.28 | 1.53 | 24.39 | 68.13 | 4.78 | 23.23 | 4.11 | 4.69 | 30.03 | -5.0 | 1.68 | 21.22 | 32.79 | 1836 | 0.0 | 24.73 |
| 20Q4 (4) | 88.64 | 2.41 | 0.0 | 3.44 | 17.81 | 0.0 | 3.2 | 30.61 | 0.0 | 1.23 | 21.78 | 0.0 | 3.88 | 15.03 | 0.0 | 3.61 | 27.53 | 0.0 | 1.39 | 18.91 | 0.0 | 1836 | 8.45 | 0.0 |
| 20Q3 (3) | 86.55 | 15.03 | 0.0 | 2.92 | 0.34 | 0.0 | 2.45 | -22.96 | 0.0 | 1.01 | 10.99 | 0.0 | 3.37 | -12.77 | 0.0 | 2.83 | -33.02 | 0.0 | 1.17 | -3.51 | 0.0 | 1693 | 0.0 | 0.0 |
| 20Q2 (2) | 75.24 | 4.73 | 0.0 | 2.91 | -11.82 | 0.0 | 3.18 | -10.42 | 0.0 | 0.91 | 0.0 | 0.0 | 3.87 | -15.8 | 0.0 | 4.23 | -14.47 | 0.0 | 1.21 | -4.52 | 0.0 | 1693 | 15.01 | 0.0 |
| 20Q1 (1) | 71.84 | 0.0 | 0.0 | 3.3 | 0.0 | 0.0 | 3.55 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 4.59 | 0.0 | 0.0 | 4.94 | 0.0 | 0.0 | 1.27 | 0.0 | 0.0 | 1472 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 401.79 | 19.28 | 16.64 | 9.33 | 23.41 | 32.33 | 7.76 | 29.33 | 4.14 | -8.34 | 5.83 | 10.95 | 1.93 | 8.43 | 2275 | 0.0 |
| 2023 (9) | 336.85 | -3.56 | 15.22 | 2.63 | 17.69 | 14.8 | 6.0 | -0.17 | 4.52 | 6.41 | 5.25 | 19.03 | 1.78 | 3.51 | 2275 | 5.08 |
| 2022 (8) | 349.27 | -11.79 | 14.83 | 4.07 | 15.41 | 1.92 | 6.01 | 16.25 | 4.25 | 17.98 | 4.41 | 15.54 | 1.72 | 31.78 | 2165 | -1.32 |
| 2021 (7) | 395.94 | 22.86 | 14.25 | 13.37 | 15.12 | 22.13 | 5.17 | 27.34 | 3.60 | -7.73 | 3.82 | -0.59 | 1.31 | 3.65 | 2194 | 19.5 |
| 2020 (6) | 322.27 | 26.07 | 12.57 | -1.49 | 12.38 | 11.73 | 4.06 | 19.76 | 3.90 | -21.86 | 3.84 | -11.38 | 1.26 | -5.0 | 1836 | 8.45 |
| 2019 (5) | 255.62 | -19.21 | 12.76 | 12.72 | 11.08 | -4.48 | 3.39 | -15.25 | 4.99 | 39.53 | 4.33 | 18.23 | 1.33 | 4.9 | 1693 | 15.01 |
| 2018 (4) | 316.41 | -2.08 | 11.32 | 30.87 | 11.6 | -10.7 | 4.0 | 0.76 | 3.58 | 33.64 | 3.67 | -8.81 | 1.26 | 2.89 | 1472 | 5.37 |
| 2017 (3) | 323.12 | 39.05 | 8.65 | 10.05 | 12.99 | 22.66 | 3.97 | 22.91 | 2.68 | -20.85 | 4.02 | -11.78 | 1.23 | -11.61 | 1397 | 7.79 |
| 2016 (2) | 232.38 | 15.07 | 7.86 | 18.91 | 10.59 | 48.32 | 3.23 | 19.19 | 3.38 | 3.34 | 4.56 | 28.9 | 1.39 | 3.58 | 1296 | -4.57 |
| 2015 (1) | 201.95 | -30.57 | 6.61 | -17.58 | 7.14 | -8.23 | 2.71 | 1.12 | 3.27 | 0 | 3.54 | 0 | 1.34 | 0 | 1358 | -5.43 |
