- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 10.46 | 2.55 | 8.62 | 0.06 | 0.0 | -14.29 | 0.56 | 5.66 | 1.82 | 0.05 | 25.0 | 66.67 | 0.57 | -2.49 | -21.09 | 5.35 | 3.03 | -6.26 | 0.48 | 21.89 | 53.44 | 923 | 0.0 | 1.43 |
| 24Q2 (19) | 10.2 | 1.9 | 13.21 | 0.06 | -14.29 | -14.29 | 0.53 | -3.64 | -1.85 | 0.04 | -20.0 | -20.0 | 0.59 | -15.88 | -24.29 | 5.20 | -5.43 | -13.3 | 0.39 | -21.49 | -29.33 | 923 | 0.0 | 1.43 |
| 24Q1 (18) | 10.01 | 5.81 | 16.67 | 0.07 | -12.5 | 40.0 | 0.55 | 37.5 | 10.0 | 0.05 | -16.67 | 66.67 | 0.70 | -17.31 | 20.0 | 5.49 | 29.95 | -5.71 | 0.50 | -21.25 | 42.86 | 923 | 0.0 | 1.43 |
| 23Q4 (17) | 9.46 | -1.77 | 6.29 | 0.08 | 14.29 | 100.0 | 0.4 | -27.27 | -14.89 | 0.06 | 100.0 | 500.0 | 0.85 | 16.34 | 88.16 | 4.23 | -25.97 | -19.93 | 0.63 | 103.59 | 464.48 | 923 | 1.43 | 1.43 |
| 23Q3 (16) | 9.63 | 6.88 | -0.72 | 0.07 | 0.0 | 40.0 | 0.55 | 1.85 | 3.77 | 0.03 | -40.0 | 0.0 | 0.73 | -6.44 | 41.02 | 5.71 | -4.71 | 4.53 | 0.31 | -43.86 | 0.73 | 910 | 0.0 | 9.11 |
| 23Q2 (15) | 9.01 | 5.01 | -19.19 | 0.07 | 40.0 | -22.22 | 0.54 | 8.0 | -6.9 | 0.05 | 66.67 | 25.0 | 0.78 | 33.32 | -3.75 | 5.99 | 2.85 | 15.22 | 0.55 | 58.71 | 54.69 | 910 | 0.0 | 9.11 |
| 23Q1 (14) | 8.58 | -3.6 | -11.64 | 0.05 | 25.0 | -28.57 | 0.5 | 6.38 | -5.66 | 0.03 | 200.0 | 0.0 | 0.58 | 29.66 | -19.16 | 5.83 | 10.35 | 6.76 | 0.35 | 211.19 | 13.17 | 910 | 0.0 | 9.11 |
| 22Q4 (13) | 8.9 | -8.25 | 5.58 | 0.04 | -20.0 | -42.86 | 0.47 | -11.32 | 4.44 | 0.01 | -66.67 | -66.67 | 0.45 | -12.81 | -45.87 | 5.28 | -3.35 | -1.07 | 0.11 | -63.67 | -68.43 | 910 | 9.11 | 9.11 |
| 22Q3 (12) | 9.7 | -13.0 | 12.14 | 0.05 | -44.44 | -28.57 | 0.53 | -8.62 | -1.85 | 0.03 | -25.0 | -25.0 | 0.52 | -36.14 | -36.3 | 5.46 | 5.04 | -12.48 | 0.31 | -13.79 | -33.12 | 834 | 0.0 | 11.05 |
| 22Q2 (11) | 11.15 | 14.83 | 59.06 | 0.09 | 28.57 | 80.0 | 0.58 | 9.43 | 13.73 | 0.04 | 33.33 | 0.0 | 0.81 | 11.97 | 13.17 | 5.20 | -4.7 | -28.5 | 0.36 | 16.11 | -37.13 | 834 | 0.0 | 11.05 |
| 22Q1 (10) | 9.71 | 15.18 | 43.43 | 0.07 | 0.0 | 40.0 | 0.53 | 17.78 | 17.78 | 0.03 | 0.0 | 0.0 | 0.72 | -13.18 | -2.39 | 5.46 | 2.25 | -17.88 | 0.31 | -13.18 | -30.28 | 834 | 0.0 | 11.05 |
| 21Q4 (9) | 8.43 | -2.54 | 11.8 | 0.07 | 0.0 | 0.0 | 0.45 | -16.67 | 15.38 | 0.03 | -25.0 | -25.0 | 0.83 | 2.61 | -10.56 | 5.34 | -14.49 | 3.2 | 0.36 | -23.04 | -32.92 | 834 | 11.05 | 11.05 |
| 21Q3 (8) | 8.65 | 23.4 | 21.66 | 0.07 | 40.0 | 0.0 | 0.54 | 5.88 | 42.11 | 0.04 | 0.0 | 0.0 | 0.81 | 13.46 | -17.8 | 6.24 | -14.19 | 16.81 | 0.46 | -18.96 | -17.8 | 751 | 0.0 | 3.02 |
| 21Q2 (7) | 7.01 | 3.55 | 22.13 | 0.05 | 0.0 | -16.67 | 0.51 | 13.33 | 24.39 | 0.04 | 33.33 | 33.33 | 0.71 | -3.42 | -31.76 | 7.28 | 9.45 | 1.85 | 0.57 | 28.77 | 9.18 | 751 | 0.0 | 3.02 |
| 21Q1 (6) | 6.77 | -10.21 | 17.94 | 0.05 | -28.57 | -16.67 | 0.45 | 15.38 | -8.16 | 0.03 | -25.0 | 0.0 | 0.74 | -20.45 | -29.35 | 6.65 | 28.51 | -22.14 | 0.44 | -16.47 | -15.21 | 751 | 0.0 | -0.53 |
| 20Q4 (5) | 7.54 | 6.05 | -41.19 | 0.07 | 0.0 | -30.0 | 0.39 | 2.63 | -29.09 | 0.04 | 0.0 | -33.33 | 0.93 | -5.7 | 19.02 | 5.17 | -3.22 | 20.56 | 0.53 | -5.7 | 13.35 | 751 | 3.02 | -0.53 |
| 20Q3 (4) | 7.11 | 23.87 | 0.0 | 0.07 | 16.67 | 0.0 | 0.38 | -7.32 | 0.0 | 0.04 | 33.33 | 0.0 | 0.98 | -5.81 | 0.0 | 5.34 | -25.18 | 0.0 | 0.56 | 7.64 | 0.0 | 729 | 0.0 | 0.0 |
| 20Q2 (3) | 5.74 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.41 | -16.33 | 0.0 | 0.03 | 0.0 | 0.0 | 1.05 | 0.0 | 0.0 | 7.14 | -16.33 | 0.0 | 0.52 | 0.0 | 0.0 | 729 | -3.44 | 0.0 |
| 20Q1 (2) | 5.74 | -55.23 | 0.0 | 0.06 | -40.0 | 0.0 | 0.49 | -10.91 | 0.0 | 0.03 | -50.0 | 0.0 | 1.05 | 34.01 | 0.0 | 8.54 | 98.98 | 0.0 | 0.52 | 11.67 | 0.0 | 755 | 0.0 | 0.0 |
| 19Q4 (1) | 12.82 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 4.29 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 755 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 36.68 | -7.07 | 0.27 | 3.85 | 2.0 | -5.21 | 0.17 | 41.67 | 0.74 | 11.75 | 5.45 | 2.0 | 0.46 | 52.44 | 910 | 0.0 |
| 2022 (9) | 39.47 | 27.9 | 0.26 | 13.04 | 2.11 | 8.76 | 0.12 | -14.29 | 0.66 | -11.62 | 5.35 | -14.96 | 0.30 | -32.98 | 910 | 9.11 |
| 2021 (8) | 30.86 | 18.06 | 0.23 | -8.0 | 1.94 | 16.17 | 0.14 | 0.0 | 0.75 | -22.07 | 6.29 | -1.6 | 0.45 | -15.29 | 834 | 11.05 |
| 2020 (7) | 26.14 | -11.18 | 0.25 | -3.85 | 1.67 | -9.73 | 0.14 | -12.5 | 0.96 | 8.26 | 6.39 | 1.63 | 0.54 | -1.49 | 751 | 3.02 |
| 2019 (6) | 29.43 | 2.54 | 0.26 | -16.13 | 1.85 | 2.78 | 0.16 | 6.67 | 0.88 | -18.21 | 6.29 | 0.23 | 0.54 | 4.02 | 729 | -3.44 |
| 2018 (5) | 28.7 | 0.95 | 0.31 | 24.0 | 1.8 | -20.0 | 0.15 | -6.25 | 1.08 | 22.83 | 6.27 | -20.75 | 0.52 | -7.13 | 755 | -0.92 |
| 2017 (4) | 28.43 | -15.69 | 0.25 | -19.35 | 2.25 | 21.62 | 0.16 | -33.33 | 0.88 | -4.35 | 7.91 | 44.25 | 0.56 | -20.93 | 762 | 8.24 |
| 2016 (3) | 33.72 | 15.16 | 0.31 | 63.16 | 1.85 | 4.52 | 0.24 | -11.11 | 0.92 | 41.67 | 5.49 | -9.24 | 0.71 | -22.82 | 704 | -1.12 |
| 2015 (2) | 29.28 | -31.22 | 0.19 | 18.75 | 1.77 | -1.12 | 0.27 | -48.08 | 0.65 | 72.65 | 6.05 | 43.76 | 0.92 | -24.51 | 712 | 126.03 |
| 2014 (1) | 42.57 | 190.38 | 0.16 | 77.78 | 1.79 | 103.41 | 0.52 | 550.0 | 0.38 | 0 | 4.20 | 0 | 1.22 | 0 | 315 | 0.0 |
