玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)23.6716.8344.240.476.820.00.56-9.68-12.50.19-9.52-5.01.99-8.57-30.672.37-22.69-39.340.80-22.56-34.14000
24Q2 (19)20.2634.0831.560.4410.0-15.380.6212.7312.730.2116.6716.672.17-17.96-35.683.06-15.93-14.311.04-12.99-11.32000
24Q1 (18)15.114.930.870.4-18.37-6.980.550.0-19.120.185.880.02.65-22.2-7.783.64-4.7-19.811.190.91-0.86000
23Q4 (17)14.4-12.25-11.490.494.2619.510.55-14.063.770.17-15.0-34.623.4018.8135.033.82-2.0717.251.18-3.14-26.12000
23Q3 (16)16.416.56-14.970.47-9.629.30.6416.3628.00.211.11-4.762.86-15.1828.553.909.250.541.224.2712.01000
23Q2 (15)15.42.8-31.830.5220.9310.640.55-19.1225.00.180.0-10.03.3817.6362.293.57-21.3283.361.17-2.7332.02000
23Q1 (14)14.98-7.93-42.450.434.88-6.520.6828.361.90.18-30.77-14.292.8713.9162.434.5439.35181.331.20-24.8148.94000
22Q4 (13)16.27-15.7-35.560.41-4.65-24.070.536.039.470.2623.81-33.332.5213.1117.833.2625.74116.451.6046.873.46000
22Q3 (12)19.3-14.56-12.750.43-8.51-4.440.513.6438.890.215.010.532.237.099.522.5933.0159.181.0922.926.68000
22Q2 (11)22.59-13.2223.920.472.1720.510.444.76-2.220.2-4.7611.112.0817.73-2.751.9520.72-21.090.899.74-10.33000
22Q1 (10)26.033.0952.040.46-14.812.220.4210.532.440.21-46.1523.531.77-17.37-32.771.617.21-32.630.81-47.77-18.75000
21Q4 (9)25.2514.1562.380.5420.03.850.385.56-5.00.39105.26116.672.145.12-36.051.50-7.53-41.51.5479.8233.43000
21Q3 (8)22.1221.3446.980.4515.380.00.36-20.00.00.195.5618.752.03-4.91-31.961.63-34.07-31.960.86-13.01-19.2000
21Q2 (7)18.236.4846.070.39-13.330.00.459.7618.420.185.885.882.14-18.61-31.542.473.07-18.930.99-0.56-27.51000
21Q1 (6)17.1210.175.950.45-13.462.270.412.517.140.17-5.560.02.63-21.4-41.872.39-6.9-33.420.99-14.22-43.17000
20Q4 (5)15.553.3215.960.5215.566.120.411.110.00.1812.55.883.3411.84-8.482.577.54-13.761.168.88-8.69000
20Q3 (4)15.0520.590.00.4515.380.00.36-5.260.00.16-5.880.02.99-4.320.02.39-21.440.01.06-21.950.0000.0
20Q2 (3)12.4828.260.00.39-11.360.00.388.570.00.170.00.03.12-30.890.03.04-15.350.01.36-22.040.0000.0
20Q1 (2)9.73-27.440.00.44-10.20.00.35-12.50.00.170.00.04.5223.760.03.6020.590.01.7537.820.0000.0
19Q4 (1)13.410.00.00.490.00.00.40.00.00.170.00.03.650.00.02.980.00.01.270.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)61.19-27.321.918.522.4228.040.73-17.053.1249.313.9576.171.1914.1400
2022 (9)84.191.781.76-4.351.8918.120.88-5.382.09-6.022.2416.061.05-7.0300
2021 (8)82.7256.641.842.791.68.110.9338.812.22-34.371.93-30.981.12-11.3800
2020 (7)52.811.071.79-6.771.48-10.840.67-6.943.39-7.762.80-11.791.27-7.9300
2019 (6)52.25-4.161.924.351.66-7.260.72-10.03.678.883.18-3.231.38-6.0900
2018 (5)54.523.731.847.61.79-8.210.81.273.373.733.28-11.511.47-2.3700
2017 (4)52.569.391.7117.121.957.730.79-14.133.257.073.71-1.511.50-21.500
2016 (3)48.051.521.46-23.161.81-8.120.9224.323.04-24.313.77-9.51.9122.466340.0
2015 (2)47.33-18.041.913.771.97-2.480.74-13.954.0138.824.1619.01.564.996340.0
2014 (1)57.75-1.581.675.72.0224.690.86-10.422.8903.5001.4906340.0

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