- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 47.7 | 4.97 | 14.91 | 0.93 | 3.33 | 10.71 | 0.35 | -5.41 | -14.63 | 0.12 | -7.69 | 20.0 | 1.95 | -1.56 | -3.65 | 0.73 | -9.89 | -25.71 | 0.25 | -12.07 | 4.43 | 217 | 0.0 | 6.37 |
| 24Q2 (19) | 45.44 | 12.73 | 21.46 | 0.9 | 7.14 | 18.42 | 0.37 | -7.5 | 23.33 | 0.13 | 18.18 | 44.44 | 1.98 | -4.95 | -2.51 | 0.81 | -17.94 | 1.54 | 0.29 | 4.84 | 18.92 | 217 | 0.0 | 6.37 |
| 24Q1 (18) | 40.31 | -0.81 | 21.42 | 0.84 | 16.67 | 15.07 | 0.4 | 66.67 | 0.0 | 0.11 | 10.0 | 83.33 | 2.08 | 17.62 | -5.23 | 0.99 | 68.03 | -17.64 | 0.27 | 10.9 | 51.0 | 217 | 0.0 | 6.37 |
| 23Q4 (17) | 40.64 | -2.1 | -10.35 | 0.72 | -14.29 | -6.49 | 0.24 | -41.46 | -25.0 | 0.1 | 0.0 | 100.0 | 1.77 | -12.45 | 4.3 | 0.59 | -40.21 | -16.34 | 0.25 | 2.14 | 123.08 | 217 | 6.37 | 6.37 |
| 23Q3 (16) | 41.51 | 10.96 | -14.73 | 0.84 | 10.53 | 9.09 | 0.41 | 36.67 | 20.59 | 0.1 | 11.11 | 100.0 | 2.02 | -0.39 | 27.93 | 0.99 | 23.17 | 41.42 | 0.24 | 0.14 | 134.55 | 204 | 0.0 | 4.08 |
| 23Q2 (15) | 37.41 | 12.68 | -21.44 | 0.76 | 4.11 | -6.17 | 0.3 | -25.0 | -3.23 | 0.09 | 50.0 | 12.5 | 2.03 | -7.61 | 19.43 | 0.80 | -33.44 | 23.19 | 0.24 | 33.12 | 43.2 | 204 | 0.0 | 4.08 |
| 23Q1 (14) | 33.2 | -26.76 | -35.96 | 0.73 | -5.19 | -14.12 | 0.4 | 25.0 | 11.11 | 0.06 | 20.0 | 20.0 | 2.20 | 29.44 | 34.1 | 1.20 | 70.67 | 73.49 | 0.18 | 63.84 | 87.37 | 204 | 0.0 | 4.08 |
| 22Q4 (13) | 45.33 | -6.88 | -10.1 | 0.77 | 0.0 | -30.0 | 0.32 | -5.88 | -28.89 | 0.05 | 0.0 | -37.5 | 1.70 | 7.39 | -22.14 | 0.71 | 1.07 | -20.9 | 0.11 | 7.39 | -30.48 | 204 | 4.08 | 4.08 |
| 22Q3 (12) | 48.68 | 2.23 | -2.03 | 0.77 | -4.94 | -7.23 | 0.34 | 9.68 | -5.56 | 0.05 | -37.5 | 0.0 | 1.58 | -7.01 | -5.3 | 0.70 | 7.29 | -3.6 | 0.10 | -38.86 | 2.07 | 196 | 0.0 | 0.0 |
| 22Q2 (11) | 47.62 | -8.14 | 0.34 | 0.81 | -4.71 | 3.85 | 0.31 | -13.89 | -6.06 | 0.08 | 60.0 | 0.0 | 1.70 | 3.74 | 3.5 | 0.65 | -6.26 | -6.38 | 0.17 | 74.18 | -0.34 | 196 | 0.0 | 0.0 |
| 22Q1 (10) | 51.84 | 2.82 | 26.56 | 0.85 | -22.73 | 11.84 | 0.36 | -20.0 | 20.0 | 0.05 | -37.5 | -58.33 | 1.64 | -24.84 | -11.63 | 0.69 | -22.19 | -5.19 | 0.10 | -39.21 | -67.08 | 196 | 0.0 | 0.0 |
| 21Q4 (9) | 50.42 | 1.47 | 29.88 | 1.1 | 32.53 | 80.33 | 0.45 | 25.0 | 4.65 | 0.08 | 60.0 | -11.11 | 2.18 | 30.61 | 38.84 | 0.89 | 23.19 | -19.43 | 0.16 | 57.68 | -31.56 | 196 | 0.0 | 0.0 |
| 21Q3 (8) | 49.69 | 4.7 | 36.59 | 0.83 | 6.41 | 40.68 | 0.36 | 9.09 | 2.86 | 0.05 | -37.5 | -16.67 | 1.67 | 1.63 | 3.0 | 0.72 | 4.2 | -24.69 | 0.10 | -40.3 | -38.99 | 196 | 0.0 | 2.62 |
| 21Q2 (7) | 47.46 | 15.87 | 50.0 | 0.78 | 2.63 | 32.2 | 0.33 | 10.0 | -5.71 | 0.08 | -33.33 | 60.0 | 1.64 | -11.42 | -11.86 | 0.70 | -5.07 | -37.14 | 0.17 | -42.46 | 6.67 | 196 | 0.0 | 2.62 |
| 21Q1 (6) | 40.96 | 5.51 | 36.81 | 0.76 | 24.59 | 38.18 | 0.3 | -30.23 | -9.09 | 0.12 | 33.33 | 140.0 | 1.86 | 18.08 | 1.0 | 0.73 | -33.88 | -33.55 | 0.29 | 26.37 | 75.43 | 196 | 0.0 | 10.11 |
| 20Q4 (5) | 38.82 | 6.71 | 2.0 | 0.61 | 3.39 | -3.17 | 0.43 | 22.86 | 2.38 | 0.09 | 50.0 | 80.0 | 1.57 | -3.11 | -5.07 | 1.11 | 15.14 | 0.38 | 0.23 | 40.57 | 76.48 | 196 | 2.62 | 10.11 |
| 20Q3 (4) | 36.38 | 14.98 | 0.0 | 0.59 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.06 | 20.0 | 0.0 | 1.62 | -13.03 | 0.0 | 0.96 | -13.03 | 0.0 | 0.16 | 4.37 | 0.0 | 191 | 0.0 | 0.0 |
| 20Q2 (3) | 31.64 | 5.68 | 0.0 | 0.59 | 7.27 | 0.0 | 0.35 | 6.06 | 0.0 | 0.05 | 0.0 | 0.0 | 1.86 | 1.51 | 0.0 | 1.11 | 0.36 | 0.0 | 0.16 | -5.37 | 0.0 | 191 | 7.3 | 0.0 |
| 20Q1 (2) | 29.94 | -21.33 | 0.0 | 0.55 | -12.7 | 0.0 | 0.33 | -21.43 | 0.0 | 0.05 | 0.0 | 0.0 | 1.84 | 10.98 | 0.0 | 1.10 | -0.12 | 0.0 | 0.17 | 27.12 | 0.0 | 178 | 0.0 | 0.0 |
| 19Q4 (1) | 38.06 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 1.10 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 178 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 152.77 | -21.04 | 3.05 | -4.39 | 1.35 | 1.5 | 0.35 | 52.17 | 2.00 | 21.08 | 0.88 | 28.55 | 0.23 | 92.72 | 204 | 0.0 |
| 2022 (9) | 193.47 | 2.62 | 3.19 | -8.07 | 1.33 | -6.99 | 0.23 | -32.35 | 1.65 | -10.42 | 0.69 | -9.37 | 0.12 | -34.08 | 204 | 4.08 |
| 2021 (8) | 188.53 | 37.82 | 3.47 | 48.29 | 1.43 | -2.05 | 0.34 | 41.67 | 1.84 | 7.59 | 0.76 | -28.93 | 0.18 | 2.79 | 196 | 0.0 |
| 2020 (7) | 136.79 | 7.67 | 2.34 | 0.43 | 1.46 | 11.45 | 0.24 | 20.0 | 1.71 | -6.72 | 1.07 | 3.51 | 0.18 | 11.46 | 196 | 2.62 |
| 2019 (6) | 127.05 | 29.48 | 2.33 | 60.69 | 1.31 | -12.67 | 0.2 | 5.26 | 1.83 | 24.1 | 1.03 | -32.55 | 0.16 | -18.71 | 191 | 7.3 |
| 2018 (5) | 98.12 | 14.63 | 1.45 | -44.23 | 1.5 | 102.7 | 0.19 | -5.0 | 1.48 | -51.35 | 1.53 | 76.84 | 0.19 | -17.12 | 178 | 7.23 |
| 2017 (4) | 85.6 | 2.79 | 2.6 | -20.25 | 0.74 | 5.71 | 0.2 | 0.0 | 3.04 | -22.41 | 0.86 | 2.85 | 0.23 | -2.71 | 166 | 15.28 |
| 2016 (3) | 83.28 | -44.57 | 3.26 | -62.49 | 0.7 | 14.75 | 0.2 | -4.76 | 3.91 | -32.32 | 0.84 | 107.03 | 0.24 | 71.82 | 144 | -28.0 |
| 2015 (2) | 150.25 | -17.98 | 8.69 | 97.5 | 0.61 | -11.59 | 0.21 | 5.0 | 5.78 | 140.8 | 0.41 | 7.79 | 0.14 | 28.02 | 200 | -13.79 |
| 2014 (1) | 183.19 | 16.31 | 4.4 | 20.22 | 0.69 | -2.82 | 0.2 | -13.04 | 2.40 | 0 | 0.38 | 0 | 0.11 | 0 | 232 | 0.0 |
