- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.34 | -2.86 | 9.68 | 0.02 | -33.33 | 0.0 | 0.08 | 0.0 | 14.29 | 0.19 | 5.56 | -9.52 | 5.88 | -31.37 | -8.82 | 23.53 | 2.94 | 4.2 | 55.88 | 8.66 | -17.51 | 83 | 0.0 | 3.75 |
| 24Q2 (19) | 0.35 | 9.38 | 25.0 | 0.03 | 0.0 | 50.0 | 0.08 | 14.29 | 0.0 | 0.18 | -10.0 | 0.0 | 8.57 | -8.57 | 20.0 | 22.86 | 4.49 | -20.0 | 51.43 | -17.71 | -20.0 | 83 | 0.0 | 3.75 |
| 24Q1 (18) | 0.32 | 14.29 | 39.13 | 0.03 | 50.0 | 50.0 | 0.07 | 0.0 | 0.0 | 0.2 | -13.04 | 11.11 | 9.38 | 31.25 | 7.81 | 21.88 | -12.5 | -28.13 | 62.50 | -23.91 | -20.14 | 83 | 0.0 | 3.75 |
| 23Q4 (17) | 0.28 | -9.68 | 3.7 | 0.02 | 0.0 | 0.0 | 0.07 | 0.0 | 40.0 | 0.23 | 9.52 | 43.75 | 7.14 | 10.71 | -3.57 | 25.00 | 10.71 | 35.0 | 82.14 | 21.26 | 38.62 | 83 | 3.75 | 3.75 |
| 23Q3 (16) | 0.31 | 10.71 | -20.51 | 0.02 | 0.0 | -33.33 | 0.07 | -12.5 | -30.0 | 0.21 | 16.67 | 31.25 | 6.45 | -9.68 | -16.13 | 22.58 | -20.97 | -11.94 | 67.74 | 5.38 | 65.12 | 80 | 0.0 | -4.76 |
| 23Q2 (15) | 0.28 | 21.74 | -30.0 | 0.02 | 0.0 | -33.33 | 0.08 | 14.29 | 33.33 | 0.18 | 0.0 | -5.26 | 7.14 | -17.86 | -4.76 | 28.57 | -6.12 | 90.48 | 64.29 | -17.86 | 35.34 | 80 | 0.0 | -4.76 |
| 23Q1 (14) | 0.23 | -14.81 | -54.0 | 0.02 | 0.0 | -33.33 | 0.07 | 40.0 | -12.5 | 0.18 | 12.5 | 0.0 | 8.70 | 17.39 | 44.93 | 30.43 | 64.35 | 90.22 | 78.26 | 32.07 | 117.39 | 80 | 0.0 | -4.76 |
| 22Q4 (13) | 0.27 | -30.77 | -42.55 | 0.02 | -33.33 | -33.33 | 0.05 | -50.0 | -37.5 | 0.16 | 0.0 | -23.81 | 7.41 | -3.7 | 16.05 | 18.52 | -27.78 | 8.8 | 59.26 | 44.44 | 32.63 | 80 | -4.76 | -4.76 |
| 22Q3 (12) | 0.39 | -2.5 | -33.9 | 0.03 | 0.0 | 0.0 | 0.1 | 66.67 | -9.09 | 0.16 | -15.79 | -15.79 | 7.69 | 2.56 | 51.28 | 25.64 | 70.94 | 37.53 | 41.03 | -13.63 | 27.4 | 84 | 0.0 | -9.68 |
| 22Q2 (11) | 0.4 | -20.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.06 | -25.0 | -33.33 | 0.19 | 5.56 | 11.76 | 7.50 | 25.0 | 0.0 | 15.00 | -6.25 | -33.33 | 47.50 | 31.94 | 11.76 | 84 | 0.0 | -9.68 |
| 22Q1 (10) | 0.5 | 6.38 | -5.66 | 0.03 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.18 | -14.29 | 20.0 | 6.00 | -6.0 | 6.0 | 16.00 | -6.0 | 6.0 | 36.00 | -19.43 | 27.2 | 84 | 0.0 | -9.68 |
| 21Q4 (9) | 0.47 | -20.34 | -38.96 | 0.03 | 0.0 | 0.0 | 0.08 | -27.27 | 14.29 | 0.21 | 10.53 | -8.7 | 6.38 | 25.53 | 63.83 | 17.02 | -8.7 | 87.23 | 44.68 | 38.75 | 49.58 | 84 | -9.68 | -9.68 |
| 21Q3 (8) | 0.59 | 47.5 | -28.05 | 0.03 | 0.0 | 0.0 | 0.11 | 22.22 | 22.22 | 0.19 | 11.76 | 11.76 | 5.08 | -32.2 | 38.98 | 18.64 | -17.14 | 69.87 | 32.20 | -24.23 | 55.33 | 93 | 0.0 | 5.68 |
| 21Q2 (7) | 0.4 | -24.53 | -23.08 | 0.03 | 0.0 | 50.0 | 0.09 | 12.5 | 0.0 | 0.17 | 13.33 | -10.53 | 7.50 | 32.5 | 95.0 | 22.50 | 49.06 | 30.0 | 42.50 | 50.17 | 16.32 | 93 | 0.0 | 5.68 |
| 21Q1 (6) | 0.53 | -31.17 | -32.05 | 0.03 | 0.0 | 0.0 | 0.08 | 14.29 | 0.0 | 0.15 | -34.78 | -6.25 | 5.66 | 45.28 | 47.17 | 15.09 | 66.04 | 47.17 | 28.30 | -5.25 | 37.97 | 93 | 0.0 | -2.11 |
| 20Q4 (5) | 0.77 | -6.1 | -29.36 | 0.03 | 0.0 | -40.0 | 0.07 | -22.22 | -12.5 | 0.23 | 35.29 | 15.0 | 3.90 | 6.49 | -15.06 | 9.09 | -17.17 | 23.86 | 29.87 | 44.08 | 62.79 | 93 | 5.68 | -2.11 |
| 20Q3 (4) | 0.82 | 57.69 | 0.0 | 0.03 | 50.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.17 | -10.53 | 0.0 | 3.66 | -4.88 | 0.0 | 10.98 | -36.59 | 0.0 | 20.73 | -43.26 | 0.0 | 88 | 0.0 | 0.0 |
| 20Q2 (3) | 0.52 | -33.33 | 0.0 | 0.02 | -33.33 | 0.0 | 0.09 | 12.5 | 0.0 | 0.19 | 18.75 | 0.0 | 3.85 | 0.0 | 0.0 | 17.31 | 68.75 | 0.0 | 36.54 | 78.12 | 0.0 | 88 | -7.37 | 0.0 |
| 20Q1 (2) | 0.78 | -28.44 | 0.0 | 0.03 | -40.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.16 | -20.0 | 0.0 | 3.85 | -16.15 | 0.0 | 10.26 | 39.74 | 0.0 | 20.51 | 11.79 | 0.0 | 95 | 0.0 | 0.0 |
| 19Q4 (1) | 1.09 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 4.59 | 0.0 | 0.0 | 7.34 | 0.0 | 0.0 | 18.35 | 0.0 | 0.0 | 95 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.1 | -29.03 | 0.09 | -18.18 | 0.29 | 0.0 | 0.8 | 14.29 | 8.18 | 15.29 | 26.36 | 40.91 | 72.73 | 61.04 | 80 | 0.0 |
| 2022 (9) | 1.55 | -22.5 | 0.11 | -8.33 | 0.29 | -19.44 | 0.7 | -2.78 | 7.10 | 18.28 | 18.71 | 3.94 | 45.16 | 25.45 | 80 | -4.76 |
| 2021 (8) | 2.0 | -31.03 | 0.12 | 9.09 | 0.36 | 5.88 | 0.72 | -4.0 | 6.00 | 58.18 | 18.00 | 53.53 | 36.00 | 39.2 | 84 | -9.68 |
| 2020 (7) | 2.9 | -34.09 | 0.11 | -31.25 | 0.34 | -12.82 | 0.75 | 11.94 | 3.79 | 4.31 | 11.72 | 32.27 | 25.86 | 69.84 | 93 | 5.68 |
| 2019 (6) | 4.4 | -11.29 | 0.16 | 0.0 | 0.39 | -23.53 | 0.67 | 9.84 | 3.64 | 12.73 | 8.86 | -13.8 | 15.23 | 23.82 | 88 | -7.37 |
| 2018 (5) | 4.96 | -11.59 | 0.16 | -23.81 | 0.51 | 18.6 | 0.61 | 15.09 | 3.23 | -13.82 | 10.28 | 34.15 | 12.30 | 30.18 | 95 | -6.86 |
| 2017 (4) | 5.61 | 23.84 | 0.21 | 16.67 | 0.43 | 4.88 | 0.53 | 10.42 | 3.74 | -5.79 | 7.66 | -15.31 | 9.45 | -10.84 | 102 | -8.93 |
| 2016 (3) | 4.53 | -18.67 | 0.18 | -21.74 | 0.41 | -18.0 | 0.48 | 41.18 | 3.97 | -3.77 | 9.05 | 0.83 | 10.60 | 73.59 | 112 | -12.5 |
| 2015 (2) | 5.57 | -30.89 | 0.23 | -17.86 | 0.5 | -28.57 | 0.34 | 9.68 | 4.13 | 18.86 | 8.98 | 3.36 | 6.10 | 58.71 | 128 | -20.0 |
| 2014 (1) | 8.06 | -5.29 | 0.28 | -26.32 | 0.7 | 4.48 | 0.31 | -20.51 | 3.47 | 0 | 8.68 | 0 | 3.85 | 0 | 160 | -38.7 |
