- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.07 | 0.94 | 12.63 | 0.07 | 40.0 | 0.0 | 0.11 | 10.0 | 0.0 | 0.16 | 6.67 | -23.81 | 6.54 | 38.69 | -11.21 | 10.28 | 8.97 | -11.21 | 14.95 | 5.67 | -32.35 | 0 | 0 | 0 |
| 24Q2 (19) | 1.06 | 20.45 | 13.98 | 0.05 | 0.0 | -16.67 | 0.1 | -9.09 | 11.11 | 0.15 | -6.25 | 7.14 | 4.72 | -16.98 | -26.89 | 9.43 | -24.53 | -2.52 | 14.15 | -22.17 | -6.0 | 0 | 0 | 0 |
| 24Q1 (18) | 0.88 | -14.56 | -30.71 | 0.05 | -28.57 | -44.44 | 0.11 | 10.0 | -8.33 | 0.16 | 6.67 | 0.0 | 5.68 | -16.4 | -19.82 | 12.50 | 28.75 | 32.29 | 18.18 | 24.85 | 44.32 | 0 | 0 | 0 |
| 23Q4 (17) | 1.03 | 8.42 | -20.16 | 0.07 | 0.0 | -36.36 | 0.1 | -9.09 | 11.11 | 0.15 | -28.57 | 0.0 | 6.80 | -7.77 | -20.3 | 9.71 | -16.15 | 39.16 | 14.56 | -34.12 | 25.24 | 0 | 0 | 0 |
| 23Q3 (16) | 0.95 | 2.15 | -37.5 | 0.07 | 16.67 | -30.0 | 0.11 | 22.22 | -21.43 | 0.21 | 50.0 | 23.53 | 7.37 | 14.21 | 12.0 | 11.58 | 19.65 | 25.71 | 22.11 | 46.84 | 97.65 | 0 | 0 | 0 |
| 23Q2 (15) | 0.93 | -26.77 | -32.12 | 0.06 | -33.33 | -14.29 | 0.09 | -25.0 | 0.0 | 0.14 | -12.5 | 0.0 | 6.45 | -8.96 | 26.27 | 9.68 | 2.42 | 47.31 | 15.05 | 19.49 | 47.31 | 0 | 0 | 0 |
| 23Q1 (14) | 1.27 | -1.55 | -13.61 | 0.09 | -18.18 | -18.18 | 0.12 | 33.33 | 9.09 | 0.16 | 6.67 | 0.0 | 7.09 | -16.89 | -5.3 | 9.45 | 35.43 | 26.27 | 12.60 | 8.35 | 15.75 | 0 | 0 | 0 |
| 22Q4 (13) | 1.29 | -15.13 | -26.29 | 0.11 | 10.0 | 0.0 | 0.09 | -35.71 | -10.0 | 0.15 | -11.76 | -6.25 | 8.53 | 29.61 | 35.66 | 6.98 | -24.25 | 22.09 | 11.63 | 3.97 | 27.18 | 0 | 0 | 0 |
| 22Q3 (12) | 1.52 | 10.95 | -5.59 | 0.1 | 42.86 | -16.67 | 0.14 | 55.56 | 0.0 | 0.17 | 21.43 | 21.43 | 6.58 | 28.76 | -11.73 | 9.21 | 40.2 | 5.92 | 11.18 | 9.45 | 28.62 | 0 | 0 | 0 |
| 22Q2 (11) | 1.37 | -6.8 | -48.69 | 0.07 | -36.36 | -36.36 | 0.09 | -18.18 | -30.77 | 0.14 | -12.5 | -17.65 | 5.11 | -31.72 | 24.02 | 6.57 | -12.21 | 34.92 | 10.22 | -6.11 | 60.5 | 0 | 0 | 0 |
| 22Q1 (10) | 1.47 | -16.0 | -61.52 | 0.11 | 0.0 | 10.0 | 0.11 | 10.0 | -8.33 | 0.16 | 0.0 | -11.11 | 7.48 | 19.05 | 185.85 | 7.48 | 30.95 | 138.21 | 10.88 | 19.05 | 130.99 | 0 | 0 | 0 |
| 21Q4 (9) | 1.75 | 8.7 | -76.38 | 0.11 | -8.33 | -59.26 | 0.1 | -28.57 | -64.29 | 0.16 | 14.29 | -69.81 | 6.29 | -15.67 | 72.51 | 5.71 | -34.29 | 51.22 | 9.14 | 5.14 | 27.83 | 0 | 0 | 0 |
| 21Q3 (8) | 1.61 | -39.7 | -78.3 | 0.12 | 9.09 | -20.0 | 0.14 | 7.69 | -22.22 | 0.14 | -17.65 | -39.13 | 7.45 | 80.91 | 268.7 | 8.70 | 78.6 | 258.45 | 8.70 | 36.57 | 180.53 | 0 | 0 | 0 |
| 21Q2 (7) | 2.67 | -30.1 | -63.97 | 0.11 | 10.0 | -45.0 | 0.13 | 8.33 | -31.58 | 0.17 | -5.56 | -46.88 | 4.12 | 57.38 | 52.64 | 4.87 | 54.99 | 89.89 | 6.37 | 35.12 | 47.44 | 0 | 0 | 0 |
| 21Q1 (6) | 3.82 | -48.45 | -2.8 | 0.1 | -62.96 | -9.09 | 0.12 | -57.14 | -25.0 | 0.18 | -66.04 | -25.0 | 2.62 | -28.16 | -6.47 | 3.14 | -16.87 | -22.84 | 4.71 | -34.12 | -22.84 | 0 | 0 | 0 |
| 20Q4 (5) | 7.41 | -0.13 | 276.14 | 0.27 | 80.0 | 200.0 | 0.28 | 55.56 | 133.33 | 0.53 | 130.43 | 381.82 | 3.64 | 80.24 | -20.24 | 3.78 | 55.77 | -37.97 | 7.15 | 130.75 | 28.09 | 0 | 0 | 0 |
| 20Q3 (4) | 7.42 | 0.13 | 0.0 | 0.15 | -25.0 | 0.0 | 0.18 | -5.26 | 0.0 | 0.23 | -28.12 | 0.0 | 2.02 | -25.1 | 0.0 | 2.43 | -5.39 | 0.0 | 3.10 | -28.22 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 7.41 | 88.55 | 0.0 | 0.2 | 81.82 | 0.0 | 0.19 | 18.75 | 0.0 | 0.32 | 33.33 | 0.0 | 2.70 | -3.57 | 0.0 | 2.56 | -37.02 | 0.0 | 4.32 | -29.28 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 3.93 | 99.49 | 0.0 | 0.11 | 22.22 | 0.0 | 0.16 | 33.33 | 0.0 | 0.24 | 118.18 | 0.0 | 2.80 | -38.73 | 0.0 | 4.07 | -33.16 | 0.0 | 6.11 | 9.37 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 1.97 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 4.57 | 0.0 | 0.0 | 6.09 | 0.0 | 0.0 | 5.58 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.18 | -26.02 | 0.28 | -26.32 | 0.42 | -2.33 | 0.66 | 6.45 | 6.70 | -0.4 | 10.05 | 32.02 | 15.79 | 43.89 | 0 | 0 |
| 2022 (9) | 5.65 | -42.64 | 0.38 | -13.64 | 0.43 | -14.0 | 0.62 | -4.62 | 6.73 | 50.56 | 7.61 | 49.93 | 10.97 | 66.29 | 0 | 0 |
| 2021 (8) | 9.85 | -62.36 | 0.44 | -40.54 | 0.5 | -38.27 | 0.65 | -50.76 | 4.47 | 57.98 | 5.08 | 64.0 | 6.60 | 30.83 | 0 | 0 |
| 2020 (7) | 26.17 | 233.38 | 0.74 | 80.49 | 0.81 | 84.09 | 1.32 | 88.57 | 2.83 | -45.86 | 3.10 | -44.78 | 5.04 | -43.44 | 0 | 0 |
| 2019 (6) | 7.85 | -3.68 | 0.41 | -4.65 | 0.44 | -6.38 | 0.7 | 2.94 | 5.22 | -1.01 | 5.61 | -2.81 | 8.92 | 6.88 | 0 | 0 |
| 2018 (5) | 8.15 | 5.71 | 0.43 | 2.38 | 0.47 | 6.82 | 0.68 | -2.86 | 5.28 | -3.15 | 5.77 | 1.05 | 8.34 | -8.1 | 0 | 0 |
| 2017 (4) | 7.71 | -6.88 | 0.42 | 0.0 | 0.44 | -13.73 | 0.7 | 1.45 | 5.45 | 7.39 | 5.71 | -7.35 | 9.08 | 8.95 | 0 | 0 |
| 2016 (3) | 8.28 | -9.51 | 0.42 | -4.55 | 0.51 | 6.25 | 0.69 | -6.76 | 5.07 | 5.48 | 6.16 | 17.41 | 8.33 | 3.04 | 513 | 0.0 |
| 2015 (2) | 9.15 | 23.48 | 0.44 | 18.92 | 0.48 | -2.04 | 0.74 | 25.42 | 4.81 | -3.7 | 5.25 | -20.67 | 8.09 | 1.57 | 513 | 0.0 |
| 2014 (1) | 7.41 | 11.76 | 0.37 | 8.82 | 0.49 | 22.5 | 0.59 | 5.36 | 4.99 | 0 | 6.61 | 0 | 7.96 | 0 | 513 | 0.0 |
