玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)1.0620.4513.980.050.0-16.670.1-9.0911.110.15-6.257.144.72-16.98-26.899.43-24.53-2.5214.15-22.17-6.0000
24Q1 (19)0.88-14.56-30.710.05-28.57-44.440.1110.0-8.330.166.670.05.68-16.4-19.8212.5028.7532.2918.1824.8544.32000
23Q4 (18)1.038.42-20.160.070.0-36.360.1-9.0911.110.15-28.570.06.80-7.77-20.39.71-16.1539.1614.56-34.1225.24000
23Q3 (17)0.952.15-37.50.0716.67-30.00.1122.22-21.430.2150.023.537.3714.2112.011.5819.6525.7122.1146.8497.65000
23Q2 (16)0.93-26.77-32.120.06-33.33-14.290.09-25.00.00.14-12.50.06.45-8.9626.279.682.4247.3115.0519.4947.31000
23Q1 (15)1.27-1.55-13.610.09-18.18-18.180.1233.339.090.166.670.07.09-16.89-5.39.4535.4326.2712.608.3515.75000
22Q4 (14)1.29-15.13-26.290.1110.00.00.09-35.71-10.00.15-11.76-6.258.5329.6135.666.98-24.2522.0911.633.9727.18000
22Q3 (13)1.5210.95-5.590.142.86-16.670.1455.560.00.1721.4321.436.5828.76-11.739.2140.25.9211.189.4528.62000
22Q2 (12)1.37-6.8-48.690.07-36.36-36.360.09-18.18-30.770.14-12.5-17.655.11-31.7224.026.57-12.2134.9210.22-6.1160.5000
22Q1 (11)1.47-16.0-61.520.110.010.00.1110.0-8.330.160.0-11.117.4819.05185.857.4830.95138.2110.8819.05130.99000
21Q4 (10)1.758.7-76.380.11-8.33-59.260.1-28.57-64.290.1614.29-69.816.29-15.6772.515.71-34.2951.229.145.1427.83000
21Q3 (9)1.61-39.7-78.30.129.09-20.00.147.69-22.220.14-17.65-39.137.4580.91268.78.7078.6258.458.7036.57180.53000
21Q2 (8)2.67-30.1-63.970.1110.0-45.00.138.33-31.580.17-5.56-46.884.1257.3852.644.8754.9989.896.3735.1247.44000
21Q1 (7)3.82-48.45-2.80.1-62.96-9.090.12-57.14-25.00.18-66.04-25.02.62-28.16-6.473.14-16.87-22.844.71-34.12-22.84000
20Q4 (6)7.41-0.13276.140.2780.0200.00.2855.56133.330.53130.43381.823.6480.24-20.243.7855.77-37.977.15130.7528.09000
20Q3 (5)7.420.13251.660.15-25.036.360.18-5.2680.00.23-28.12-4.172.02-25.1-61.222.43-5.39-48.813.10-28.22-72.75000
20Q2 (4)7.4188.550.00.281.820.00.1918.750.00.3233.330.02.70-3.570.02.56-37.020.04.32-29.280.0000.0
20Q1 (3)3.9399.490.00.1122.220.00.1633.330.00.24118.180.02.80-38.730.04.07-33.160.06.119.370.0000.0
19Q4 (2)1.97-6.640.00.09-18.180.00.1220.00.00.11-54.170.04.57-12.370.06.0928.530.05.58-50.910.0000.0
19Q3 (1)2.110.00.00.110.00.00.10.00.00.240.00.05.210.00.04.740.00.011.370.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.18-26.020.28-26.320.42-2.330.666.456.70-0.410.0532.0215.7943.8900
2022 (9)5.65-42.640.38-13.640.43-14.00.62-4.626.7350.567.6149.9310.9766.2900
2021 (8)9.85-62.360.44-40.540.5-38.270.65-50.764.4757.985.0864.06.6030.8300
2020 (7)26.17233.380.7480.490.8184.091.3288.572.83-45.863.10-44.785.04-43.4400
2019 (6)7.85-3.680.41-4.650.44-6.380.72.945.22-1.015.61-2.818.926.8800
2018 (5)8.155.710.432.380.476.820.68-2.865.28-3.155.771.058.34-8.100
2017 (4)7.71-6.880.420.00.44-13.730.71.455.457.395.71-7.359.088.9500
2016 (3)8.28-9.510.42-4.550.516.250.69-6.765.075.486.1617.418.333.045130.0
2015 (2)9.1523.480.4418.920.48-2.040.7425.424.81-3.75.25-20.678.091.575130.0
2014 (1)7.4111.760.378.820.4922.50.595.364.9906.6107.9605130.0

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