玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)7.845.9515.460.378.828.820.630.075.00.540.01.894.722.72-5.758.04-5.6151.566.89-5.61-11.76000
24Q2 (19)7.45.717.560.3413.333.030.6314.5590.910.5410.214.894.597.21-4.218.518.3577.497.304.256.82000
24Q1 (18)7.015.711.820.3-6.257.140.5561.7652.780.49-3.9219.514.29-18.97-4.187.8639.8136.637.00-16.966.88000
23Q4 (17)6.05-10.9-13.690.32-5.883.230.34-5.56-15.00.51-3.7713.335.295.6319.615.626.0-1.518.438.031.32000
23Q3 (16)6.79-1.31-11.130.343.030.00.369.090.00.5312.770.05.014.412.525.3010.5412.527.8114.2612.52000
23Q2 (15)6.889.913.340.3317.860.00.33-8.333.120.4714.634.444.807.24-11.774.80-16.59-9.026.834.3-7.85000
23Q1 (14)6.26-10.76.460.28-9.683.70.36-10.033.330.41-8.89-2.384.471.14-2.595.750.7825.246.552.03-8.31000
22Q4 (13)7.01-8.2512.520.31-8.8210.710.411.1142.860.45-15.094.654.42-0.63-1.65.7121.126.966.42-7.46-6.99000
22Q3 (12)7.6425.8611.860.343.0313.330.3612.528.570.5317.7815.224.45-18.141.324.71-10.6214.946.94-6.433.0000
22Q2 (11)6.073.23-0.650.3322.2217.860.3218.526.670.457.142.275.4418.418.635.2714.817.377.413.792.95000
22Q1 (10)5.88-5.620.510.27-3.57-3.570.27-3.578.00.42-2.330.04.592.17-4.064.592.177.457.143.49-0.51000
21Q4 (9)6.23-8.789.680.28-6.67-3.450.280.012.00.43-6.52-4.444.492.32-11.974.499.632.116.902.48-12.88000
21Q3 (8)6.8311.7822.840.37.147.140.28-6.6721.740.464.559.524.39-4.15-12.784.10-16.51-0.96.73-6.48-10.84000
21Q2 (7)6.114.4464.690.280.027.270.320.042.860.444.7615.794.58-4.26-22.724.9114.89-13.267.200.3-29.69000
21Q1 (6)5.852.9967.140.28-3.4516.670.250.013.640.42-6.6727.274.79-6.25-30.24.27-2.91-32.017.18-9.38-23.85000
20Q4 (5)5.682.1639.90.293.573.570.258.713.640.457.1425.05.111.38-25.974.406.4-18.777.924.88-10.65000
20Q3 (4)5.5649.870.00.2827.270.00.239.520.00.4210.530.05.04-15.080.04.14-26.920.07.55-26.250.0000.0
20Q2 (3)3.716.00.00.22-8.330.00.21-4.550.00.3815.150.05.93-13.520.05.66-9.950.010.248.630.0000.0
20Q1 (2)3.5-13.790.00.24-14.290.00.220.00.00.33-8.330.06.86-0.570.06.2916.00.09.436.330.0000.0
19Q4 (1)4.060.00.00.280.00.00.220.00.00.360.00.06.900.00.05.420.00.08.870.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)25.99-2.261.283.231.382.221.923.784.925.615.314.587.396.1800
2022 (9)26.596.271.248.771.3521.621.855.714.662.355.0814.446.96-0.5300
2021 (8)25.0235.541.149.621.1121.981.7510.764.56-19.124.44-10.06.99-18.2800
2020 (7)18.4610.81.04-4.590.910.01.589.725.63-13.894.93-9.758.56-0.9800
2019 (6)16.666.451.09-5.220.913.411.44-4.06.54-10.965.46-2.868.64-9.8200
2018 (5)15.6510.61.1510.580.8811.391.56.387.35-0.025.620.729.58-3.8100
2017 (4)14.155.051.0422.350.796.761.41-2.767.3516.475.581.639.96-7.4300
2016 (3)13.47-11.210.85-27.970.74-1.331.456.626.31-18.875.4911.1210.7620.072810.0
2015 (2)15.170.071.1834.090.7510.291.36-8.727.7834.04.9410.228.97-8.792810.0
2014 (1)15.161.540.888.640.687.941.492.765.8004.4909.8302810.0

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