- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.64 | 18.97 | 11.81 | 0.99 | -8.33 | 2.06 | 0.43 | 7.5 | 4.88 | 0.74 | 32.14 | 12.12 | 21.34 | -22.95 | -8.72 | 9.27 | -9.64 | -6.2 | 15.95 | 11.07 | 0.28 | 436 | 0.0 | -1.8 |
| 24Q2 (19) | 3.9 | 17.47 | 3.45 | 1.08 | 16.13 | -3.57 | 0.4 | 5.26 | 8.11 | 0.56 | -6.67 | 1.82 | 27.69 | -1.14 | -6.79 | 10.26 | -10.39 | 4.5 | 14.36 | -20.55 | -1.58 | 436 | 0.0 | -1.8 |
| 24Q1 (18) | 3.32 | -59.56 | -16.37 | 0.93 | -30.08 | 9.41 | 0.38 | -22.45 | 2.7 | 0.6 | 5.26 | -1.64 | 28.01 | 72.92 | 30.83 | 11.45 | 91.78 | 22.81 | 18.07 | 160.3 | 17.62 | 436 | 0.0 | -1.8 |
| 23Q4 (17) | 8.21 | 97.83 | -18.06 | 1.33 | 37.11 | -2.21 | 0.49 | 19.51 | -12.5 | 0.57 | -13.64 | -44.12 | 16.20 | -30.69 | 19.35 | 5.97 | -39.59 | 6.79 | 6.94 | -56.34 | -31.8 | 436 | -1.8 | -1.8 |
| 23Q3 (16) | 4.15 | 10.08 | -55.76 | 0.97 | -13.39 | -30.71 | 0.41 | 10.81 | -29.31 | 0.66 | 20.0 | -25.0 | 23.37 | -21.32 | 56.6 | 9.88 | 0.66 | 59.78 | 15.90 | 9.01 | 69.52 | 444 | 0.0 | 0.91 |
| 23Q2 (15) | 3.77 | -5.04 | -51.35 | 1.12 | 31.76 | 6.67 | 0.37 | 0.0 | -27.45 | 0.55 | -9.84 | -20.29 | 29.71 | 38.75 | 119.27 | 9.81 | 5.31 | 49.14 | 14.59 | -5.05 | 63.86 | 444 | 0.0 | 0.91 |
| 23Q1 (14) | 3.97 | -60.38 | -8.74 | 0.85 | -37.5 | 4.94 | 0.37 | -33.93 | -11.9 | 0.61 | -40.2 | 5.17 | 21.41 | 57.75 | 14.98 | 9.32 | 66.76 | -3.47 | 15.37 | 50.94 | 15.24 | 444 | 0.0 | 0.91 |
| 22Q4 (13) | 10.02 | 6.82 | 6.94 | 1.36 | -2.86 | 36.0 | 0.56 | -3.45 | 0.0 | 1.02 | 15.91 | 27.5 | 13.57 | -9.06 | 27.18 | 5.59 | -9.62 | -6.49 | 10.18 | 8.51 | 19.23 | 444 | 0.91 | 0.91 |
| 22Q3 (12) | 9.38 | 21.03 | 17.54 | 1.4 | 33.33 | 23.89 | 0.58 | 13.73 | 28.89 | 0.88 | 27.54 | -4.35 | 14.93 | 10.16 | 5.4 | 6.18 | -6.04 | 9.65 | 9.38 | 5.37 | -18.62 | 440 | 0.0 | 10.83 |
| 22Q2 (11) | 7.75 | 78.16 | 31.13 | 1.05 | 29.63 | 1.94 | 0.51 | 21.43 | 41.67 | 0.69 | 18.97 | 21.05 | 13.55 | -27.24 | -22.26 | 6.58 | -31.84 | 8.03 | 8.90 | -33.23 | -7.69 | 440 | 0.0 | 10.83 |
| 22Q1 (10) | 4.35 | -53.58 | -0.23 | 0.81 | -19.0 | 24.62 | 0.42 | -25.0 | 23.53 | 0.58 | -27.5 | 7.41 | 18.62 | 74.48 | 24.9 | 9.66 | 61.55 | 23.81 | 13.33 | 56.17 | 7.65 | 440 | 0.0 | 10.83 |
| 21Q4 (9) | 9.37 | 17.42 | 16.54 | 1.0 | -11.5 | 3.09 | 0.56 | 24.44 | 7.69 | 0.8 | -13.04 | 14.29 | 10.67 | -24.63 | -11.54 | 5.98 | 5.98 | -7.59 | 8.54 | -25.94 | -1.94 | 440 | 10.83 | 10.83 |
| 21Q3 (8) | 7.98 | 35.03 | 4.31 | 1.13 | 9.71 | 10.78 | 0.45 | 25.0 | 15.38 | 0.92 | 61.4 | 76.92 | 14.16 | -18.75 | 6.2 | 5.64 | -7.42 | 10.61 | 11.53 | 19.54 | 69.61 | 397 | 0.0 | -16.6 |
| 21Q2 (7) | 5.91 | 35.55 | 20.61 | 1.03 | 58.46 | 14.44 | 0.36 | 5.88 | 20.0 | 0.57 | 5.56 | -13.64 | 17.43 | 16.9 | -5.11 | 6.09 | -21.89 | -0.51 | 9.64 | -22.13 | -28.4 | 397 | 0.0 | -16.6 |
| 21Q1 (6) | 4.36 | -45.77 | 77.96 | 0.65 | -32.99 | -17.72 | 0.34 | -34.62 | -2.86 | 0.54 | -22.86 | 0.0 | 14.91 | 23.57 | -53.77 | 7.80 | 20.57 | -45.41 | 12.39 | 42.25 | -43.81 | 397 | 0.0 | -15.17 |
| 20Q4 (5) | 8.04 | 5.1 | 81.49 | 0.97 | -4.9 | -10.19 | 0.52 | 33.33 | 48.57 | 0.7 | 34.62 | 7.69 | 12.06 | -9.51 | -50.51 | 6.47 | 26.87 | -18.14 | 8.71 | 28.09 | -40.66 | 397 | -16.6 | -15.17 |
| 20Q3 (4) | 7.65 | 56.12 | 0.0 | 1.02 | 13.33 | 0.0 | 0.39 | 30.0 | 0.0 | 0.52 | -21.21 | 0.0 | 13.33 | -27.41 | 0.0 | 5.10 | -16.73 | 0.0 | 6.80 | -49.53 | 0.0 | 476 | 0.0 | 0.0 |
| 20Q2 (3) | 4.9 | 100.0 | 0.0 | 0.9 | 13.92 | 0.0 | 0.3 | -14.29 | 0.0 | 0.66 | 22.22 | 0.0 | 18.37 | -43.04 | 0.0 | 6.12 | -57.14 | 0.0 | 13.47 | -38.89 | 0.0 | 476 | 1.71 | 0.0 |
| 20Q1 (2) | 2.45 | -44.7 | 0.0 | 0.79 | -26.85 | 0.0 | 0.35 | 0.0 | 0.0 | 0.54 | -16.92 | 0.0 | 32.24 | 32.26 | 0.0 | 14.29 | 80.82 | 0.0 | 22.04 | 50.22 | 0.0 | 468 | 0.0 | 0.0 |
| 19Q4 (1) | 4.43 | 0.0 | 0.0 | 1.08 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 24.38 | 0.0 | 0.0 | 7.90 | 0.0 | 0.0 | 14.67 | 0.0 | 0.0 | 468 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.1 | -36.17 | 4.27 | -7.78 | 1.64 | -20.77 | 2.4 | -24.05 | 21.24 | 44.49 | 8.16 | 24.12 | 11.94 | 18.99 | 444 | 0.0 |
| 2022 (9) | 31.49 | 14.01 | 4.63 | 21.52 | 2.07 | 21.05 | 3.16 | 11.66 | 14.70 | 6.59 | 6.57 | 6.18 | 10.03 | -2.06 | 444 | 0.91 |
| 2021 (8) | 27.62 | 19.93 | 3.81 | 3.81 | 1.71 | 9.62 | 2.83 | 16.46 | 13.79 | -13.44 | 6.19 | -8.6 | 10.25 | -2.89 | 440 | 10.83 |
| 2020 (7) | 23.03 | -4.68 | 3.67 | -8.48 | 1.56 | -6.02 | 2.43 | -12.27 | 15.94 | -3.99 | 6.77 | -1.41 | 10.55 | -7.97 | 397 | -16.6 |
| 2019 (6) | 24.16 | -22.46 | 4.01 | -8.24 | 1.66 | -1.78 | 2.77 | 12.15 | 16.60 | 18.35 | 6.87 | 26.68 | 11.47 | 44.64 | 476 | 1.71 |
| 2018 (5) | 31.16 | 11.05 | 4.37 | 20.72 | 1.69 | 14.97 | 2.47 | 4.22 | 14.02 | 8.71 | 5.42 | 3.53 | 7.93 | -6.15 | 468 | 8.58 |
| 2017 (4) | 28.06 | 39.05 | 3.62 | 16.03 | 1.47 | -3.29 | 2.37 | 15.05 | 12.90 | -16.56 | 5.24 | -30.45 | 8.45 | -17.26 | 431 | 21.75 |
| 2016 (3) | 20.18 | 42.41 | 3.12 | 27.35 | 1.52 | 19.69 | 2.06 | 17.05 | 15.46 | -10.58 | 7.53 | -15.96 | 10.21 | -17.81 | 354 | -0.56 |
| 2015 (2) | 14.17 | -6.1 | 2.45 | 2.08 | 1.27 | -5.93 | 1.76 | -6.88 | 17.29 | 8.71 | 8.96 | 0.18 | 12.42 | -0.83 | 356 | 0.0 |
| 2014 (1) | 15.09 | 18.45 | 2.4 | 3.9 | 1.35 | 12.5 | 1.89 | -5.5 | 15.90 | 0 | 8.95 | 0 | 12.52 | 0 | 356 | 0.0 |
