- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.4 | -1.23 | 70.21 | 0.45 | -8.16 | 36.36 | 0.54 | -5.26 | 54.29 | 0.47 | -16.07 | 30.56 | 7.03 | -7.02 | -19.89 | 8.44 | -4.08 | -9.36 | 7.34 | -15.02 | -23.3 | 601 | 0.0 | 4.52 |
| 24Q2 (19) | 6.48 | 49.31 | 71.88 | 0.49 | 28.95 | 36.11 | 0.57 | 42.5 | 46.15 | 0.56 | 33.33 | 55.56 | 7.56 | -13.64 | -20.81 | 8.80 | -4.56 | -14.97 | 8.64 | -10.7 | -9.5 | 601 | 0.0 | 4.52 |
| 24Q1 (18) | 4.34 | 6.37 | 2.12 | 0.38 | 5.56 | 11.76 | 0.4 | 2.56 | 11.11 | 0.42 | -8.7 | 27.27 | 8.76 | -0.77 | 9.45 | 9.22 | -3.58 | 8.81 | 9.68 | -14.17 | 24.63 | 601 | 0.0 | 4.52 |
| 23Q4 (17) | 4.08 | 8.51 | -0.73 | 0.36 | 9.09 | 9.09 | 0.39 | 11.43 | 8.33 | 0.46 | 27.78 | 27.78 | 8.82 | 0.53 | 9.89 | 9.56 | 2.69 | 9.13 | 11.27 | 17.76 | 28.72 | 601 | 4.52 | 4.52 |
| 23Q3 (16) | 3.76 | -0.27 | -25.98 | 0.33 | -8.33 | -15.38 | 0.35 | -10.26 | -27.08 | 0.36 | 0.0 | -7.69 | 8.78 | -8.09 | 14.32 | 9.31 | -10.02 | -1.48 | 9.57 | 0.27 | 24.71 | 575 | 0.0 | -0.86 |
| 23Q2 (15) | 3.77 | -11.29 | -20.96 | 0.36 | 5.88 | -2.7 | 0.39 | 8.33 | -7.14 | 0.36 | 9.09 | -5.26 | 9.55 | 19.36 | 23.11 | 10.34 | 22.13 | 17.49 | 9.55 | 22.98 | 19.87 | 575 | 0.0 | -0.86 |
| 23Q1 (14) | 4.25 | 3.41 | -3.85 | 0.34 | 3.03 | 3.03 | 0.36 | 0.0 | -2.7 | 0.33 | -8.33 | -13.16 | 8.00 | -0.36 | 7.15 | 8.47 | -3.29 | 1.19 | 7.76 | -11.35 | -9.68 | 575 | 0.0 | -0.86 |
| 22Q4 (13) | 4.11 | -19.09 | -18.77 | 0.33 | -15.38 | -8.33 | 0.36 | -25.0 | -5.26 | 0.36 | -7.69 | -14.29 | 8.03 | 4.59 | 12.85 | 8.76 | -7.3 | 16.63 | 8.76 | 14.09 | 5.53 | 575 | -0.86 | -0.86 |
| 22Q3 (12) | 5.08 | 6.5 | 6.05 | 0.39 | 5.41 | 11.43 | 0.48 | 14.29 | 9.09 | 0.39 | 2.63 | 2.63 | 7.68 | -1.03 | 5.07 | 9.45 | 7.31 | 2.86 | 7.68 | -3.63 | -3.23 | 580 | 0.0 | -1.53 |
| 22Q2 (11) | 4.77 | 7.92 | 17.2 | 0.37 | 12.12 | 8.82 | 0.42 | 13.51 | 0.0 | 0.38 | 0.0 | 2.7 | 7.76 | 3.89 | -7.15 | 8.81 | 5.18 | -14.68 | 7.97 | -7.34 | -12.37 | 580 | 0.0 | -1.53 |
| 22Q1 (10) | 4.42 | -12.65 | 20.77 | 0.33 | -8.33 | 13.79 | 0.37 | -2.63 | 23.33 | 0.38 | -9.52 | 31.03 | 7.47 | 4.94 | -5.77 | 8.37 | 11.47 | 2.13 | 8.60 | 3.58 | 8.5 | 580 | 0.0 | -1.53 |
| 21Q4 (9) | 5.06 | 5.64 | 29.74 | 0.36 | 2.86 | 20.0 | 0.38 | -13.64 | 18.75 | 0.42 | 10.53 | 27.27 | 7.11 | -2.63 | -7.51 | 7.51 | -18.24 | -8.47 | 8.30 | 4.63 | -1.9 | 580 | -1.53 | -1.53 |
| 21Q3 (8) | 4.79 | 17.69 | 23.14 | 0.35 | 2.94 | 12.9 | 0.44 | 4.76 | 33.33 | 0.38 | 2.7 | 8.57 | 7.31 | -12.53 | -8.31 | 9.19 | -10.99 | 8.28 | 7.93 | -12.73 | -11.83 | 589 | 0.0 | -11.56 |
| 21Q2 (7) | 4.07 | 11.2 | -4.91 | 0.34 | 17.24 | 6.25 | 0.42 | 40.0 | 7.69 | 0.37 | 27.59 | 2.78 | 8.35 | 5.43 | 11.73 | 10.32 | 25.9 | 13.25 | 9.09 | 14.73 | 8.08 | 589 | 0.0 | -11.56 |
| 21Q1 (6) | 3.66 | -6.15 | 32.61 | 0.29 | -3.33 | 11.54 | 0.3 | -6.25 | 11.11 | 0.29 | -12.12 | 7.41 | 7.92 | 3.01 | -15.89 | 8.20 | -0.1 | -16.21 | 7.92 | -6.36 | -19.0 | 589 | 0.0 | -8.68 |
| 20Q4 (5) | 3.9 | 0.26 | 14.71 | 0.3 | -3.23 | 20.0 | 0.32 | -3.03 | -5.88 | 0.33 | -5.71 | -2.94 | 7.69 | -3.47 | 4.62 | 8.21 | -3.28 | -17.95 | 8.46 | -5.96 | -15.38 | 589 | -11.56 | -8.68 |
| 20Q3 (4) | 3.89 | -9.11 | 0.0 | 0.31 | -3.12 | 0.0 | 0.33 | -15.38 | 0.0 | 0.35 | -2.78 | 0.0 | 7.97 | 6.59 | 0.0 | 8.48 | -6.9 | 0.0 | 9.00 | 6.97 | 0.0 | 666 | 0.0 | 0.0 |
| 20Q2 (3) | 4.28 | 55.07 | 0.0 | 0.32 | 23.08 | 0.0 | 0.39 | 44.44 | 0.0 | 0.36 | 33.33 | 0.0 | 7.48 | -20.63 | 0.0 | 9.11 | -6.85 | 0.0 | 8.41 | -14.02 | 0.0 | 666 | 3.26 | 0.0 |
| 20Q1 (2) | 2.76 | -18.82 | 0.0 | 0.26 | 4.0 | 0.0 | 0.27 | -20.59 | 0.0 | 0.27 | -20.59 | 0.0 | 9.42 | 28.12 | 0.0 | 9.78 | -2.17 | 0.0 | 9.78 | -2.17 | 0.0 | 645 | 0.0 | 0.0 |
| 19Q4 (1) | 3.4 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 7.35 | 0.0 | 0.0 | 10.00 | 0.0 | 0.0 | 10.00 | 0.0 | 0.0 | 645 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.85 | -13.76 | 1.39 | -2.11 | 1.49 | -8.59 | 1.51 | 0.0 | 8.77 | 13.51 | 9.40 | 6.0 | 9.53 | 15.96 | 575 | 0.0 |
| 2022 (9) | 18.38 | 4.55 | 1.42 | 6.77 | 1.63 | 5.84 | 1.51 | 3.42 | 7.73 | 2.12 | 8.87 | 1.24 | 8.22 | -1.08 | 575 | -0.86 |
| 2021 (8) | 17.58 | 18.7 | 1.33 | 12.71 | 1.54 | 17.56 | 1.46 | 11.45 | 7.57 | -5.05 | 8.76 | -0.97 | 8.30 | -6.11 | 580 | -1.53 |
| 2020 (7) | 14.81 | -15.56 | 1.18 | 5.36 | 1.31 | -15.48 | 1.31 | 0.77 | 7.97 | 24.78 | 8.85 | 0.1 | 8.85 | 19.34 | 589 | -11.56 |
| 2019 (6) | 17.54 | -0.17 | 1.12 | 7.69 | 1.55 | 7.64 | 1.3 | 11.11 | 6.39 | 7.88 | 8.84 | 7.82 | 7.41 | 11.3 | 666 | 3.26 |
| 2018 (5) | 17.57 | 18.48 | 1.04 | 25.3 | 1.44 | 28.57 | 1.17 | 8.33 | 5.92 | 5.76 | 8.20 | 8.52 | 6.66 | -8.56 | 645 | -9.15 |
| 2017 (4) | 14.83 | -2.18 | 0.83 | -6.74 | 1.12 | 1.82 | 1.08 | 17.39 | 5.60 | -4.67 | 7.55 | 4.08 | 7.28 | 20.0 | 710 | -0.84 |
| 2016 (3) | 15.16 | 6.54 | 0.89 | 3.49 | 1.1 | -4.35 | 0.92 | -9.8 | 5.87 | -2.86 | 7.26 | -10.22 | 6.07 | -15.34 | 716 | -13.21 |
| 2015 (2) | 14.23 | 13.3 | 0.86 | 14.67 | 1.15 | 12.75 | 1.02 | 14.61 | 6.04 | 1.21 | 8.08 | -0.49 | 7.17 | 1.16 | 825 | 11.94 |
| 2014 (1) | 12.56 | 15.65 | 0.75 | 17.19 | 1.02 | 29.11 | 0.89 | 34.85 | 5.97 | 0 | 8.12 | 0 | 7.09 | 0 | 737 | 2.5 |
