玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.94-26.22-18.260.25-19.35-10.710.27-10.0-20.591.25-8.76-13.196.359.39.236.8521.98-2.8531.7323.666.192700.0-7.22
24Q2 (19)5.3414.8415.330.31-6.0619.230.33.45-11.761.375.382.245.81-18.23.385.62-9.92-23.525.66-8.23-11.352700.0-7.22
24Q1 (18)4.655.44-1.060.3310.03.120.293.57-14.711.3-2.99-5.87.104.324.236.24-1.77-13.7927.96-7.99-4.782700.0-7.22
23Q4 (17)4.41-8.51-10.550.37.14-11.760.28-17.65-9.681.34-6.94-1.476.8017.1-1.366.35-9.990.9730.391.7110.15270-7.22-7.22
23Q3 (16)4.824.1-4.930.287.697.690.340.06.251.447.462.865.813.4513.287.05-3.9411.7629.883.238.192910.014.12
23Q2 (15)4.63-1.49-42.050.26-18.75-16.130.340.0-19.051.34-2.9-23.435.62-17.5244.747.341.5139.728.94-1.4332.142910.014.12
23Q1 (14)4.7-4.67-36.050.32-5.886.670.349.68-24.441.381.47-15.856.81-1.2866.817.2315.0418.1629.366.4431.592910.014.12
22Q4 (13)4.93-2.76-32.370.3430.77-12.820.31-3.12-27.911.36-2.86-5.566.9034.4828.916.29-0.376.627.59-0.139.6629114.1214.12
22Q3 (12)5.07-36.55-51.440.26-16.13-21.210.32-23.81-45.761.4-20.0-16.175.1332.1862.246.3120.0711.6827.6126.0772.632550.0-4.85
22Q2 (11)7.998.71-3.270.313.3310.710.42-6.6713.511.756.7132.583.88-4.9414.465.26-14.1417.3521.90-1.8437.062550.0-4.85
22Q1 (10)7.350.8227.60.3-23.0836.360.454.6573.081.6413.898.614.08-23.76.866.123.835.6422.3112.96-14.892550.0-4.85
21Q4 (9)7.29-30.1729.950.3918.1869.570.43-27.1259.261.44-13.778.275.3569.2530.495.904.3722.5619.7523.49-16.68255-4.85-4.85
21Q3 (8)10.4426.39136.730.3317.8650.00.5959.46168.181.6726.5263.733.16-6.75-36.645.6526.1613.2816.000.1-30.842680.06.35
21Q2 (7)8.2643.4135.330.2827.2733.330.3742.3168.181.32-12.5836.083.39-11.25-43.344.48-0.76-28.5315.98-39.04-42.172680.06.35
21Q1 (6)5.762.675.110.22-4.35-8.330.26-3.70.01.5113.5336.043.82-6.84-12.794.51-6.21-4.8626.2210.5829.422680.010.74
20Q4 (5)5.6127.21-14.610.234.55-20.690.2722.733.851.3330.3915.654.10-17.82-7.124.81-3.5221.6223.712.535.442686.3510.74
20Q3 (4)4.4125.640.00.224.760.00.220.00.01.025.150.04.99-16.620.04.99-20.410.023.13-16.310.02520.00.0
20Q2 (3)3.51-35.950.00.21-12.50.00.22-15.380.00.97-12.610.05.9836.610.06.2732.110.027.6436.430.02524.130.0
20Q1 (2)5.48-16.590.00.24-17.240.00.260.00.01.11-3.480.04.38-0.780.04.7419.890.020.2615.720.02420.00.0
19Q4 (1)6.570.00.00.290.00.00.260.00.01.150.00.04.410.00.03.960.00.017.500.00.02420.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)18.56-26.761.15-4.961.29-13.425.5-10.576.2029.766.9518.229.6322.12910.0
2022 (9)25.34-20.191.210.01.49-9.76.153.364.7825.35.8813.1524.2729.5129114.12
2021 (8)31.7567.021.2134.441.6570.15.9534.623.81-19.55.201.8518.74-19.4255-4.85
2020 (7)19.01-32.250.9-26.830.97-19.834.42-3.494.738.05.1018.3323.2542.452686.35
2019 (6)28.06-6.01.23-1.61.21-6.924.581.334.384.684.31-0.9916.327.792524.13
2018 (5)29.859.91.254.171.38.334.5215.014.19-5.224.36-1.4315.144.652421.68
2017 (4)27.169.031.2-17.241.2-13.673.9330.134.42-24.14.42-20.8214.4719.352380.85
2016 (3)24.9122.531.45-3.331.3911.23.0211.035.82-21.115.58-9.2512.12-9.382361.72
2015 (2)20.33-5.311.55.631.256.842.72-6.537.3811.566.1512.8313.38-1.29232-4.13
2014 (1)21.47-0.371.42-6.581.176.362.91-1.696.6105.45013.5502420.0

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