- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.73 | 2.69 | -11.25 | 0.38 | -39.68 | 0.0 | 0.18 | -47.06 | -28.0 | 0.09 | -65.38 | -18.18 | 2.77 | -41.26 | 12.67 | 1.31 | -48.45 | -18.88 | 0.66 | -66.29 | -7.81 | 167 | 0.0 | -2.91 |
| 24Q2 (19) | 13.37 | 8.26 | -24.08 | 0.63 | 50.0 | 125.0 | 0.34 | 30.77 | 142.86 | 0.26 | 62.5 | 225.0 | 4.71 | 38.56 | 196.35 | 2.54 | 20.79 | 219.87 | 1.94 | 50.1 | 328.07 | 167 | 0.0 | -2.91 |
| 24Q1 (18) | 12.35 | 6.65 | -32.51 | 0.42 | 2.44 | -10.64 | 0.26 | 13.04 | -10.34 | 0.16 | 6.67 | -15.79 | 3.40 | -3.95 | 32.41 | 2.11 | 6.0 | 32.85 | 1.30 | 0.02 | 24.78 | 167 | 0.0 | -2.91 |
| 23Q4 (17) | 11.58 | -25.15 | -21.86 | 0.41 | 7.89 | -43.84 | 0.23 | -8.0 | -39.47 | 0.15 | 36.36 | -58.33 | 3.54 | 44.14 | -28.12 | 1.99 | 22.91 | -22.54 | 1.30 | 82.17 | -46.68 | 167 | -2.91 | -2.91 |
| 23Q3 (16) | 15.47 | -12.15 | -9.8 | 0.38 | 35.71 | -2.56 | 0.25 | 78.57 | 8.7 | 0.11 | 37.5 | -38.89 | 2.46 | 54.49 | 8.02 | 1.62 | 103.27 | 20.5 | 0.71 | 56.52 | -32.25 | 172 | 0.0 | 1.78 |
| 23Q2 (15) | 17.61 | -3.77 | 3.28 | 0.28 | -40.43 | -52.54 | 0.14 | -51.72 | -56.25 | 0.08 | -57.89 | -72.41 | 1.59 | -38.09 | -54.05 | 0.80 | -49.83 | -57.64 | 0.45 | -56.24 | -73.29 | 172 | 0.0 | 1.78 |
| 23Q1 (14) | 18.3 | 23.48 | 21.59 | 0.47 | -35.62 | 14.63 | 0.29 | -23.68 | 11.54 | 0.19 | -47.22 | -5.0 | 2.57 | -47.86 | -5.72 | 1.58 | -38.2 | -8.27 | 1.04 | -57.26 | -21.87 | 172 | 0.0 | 1.78 |
| 22Q4 (13) | 14.82 | -13.59 | -0.13 | 0.73 | 87.18 | 25.86 | 0.38 | 65.22 | 22.58 | 0.36 | 100.0 | 28.57 | 4.93 | 116.61 | 26.03 | 2.56 | 91.19 | 22.75 | 2.43 | 131.44 | 28.74 | 172 | 1.78 | 1.78 |
| 22Q3 (12) | 17.15 | 0.59 | 9.65 | 0.39 | -33.9 | -22.0 | 0.23 | -28.12 | -20.69 | 0.18 | -37.93 | -30.77 | 2.27 | -34.28 | -28.87 | 1.34 | -28.54 | -27.67 | 1.05 | -38.29 | -36.86 | 169 | 0.0 | 7.64 |
| 22Q2 (11) | 17.05 | 13.29 | 0.59 | 0.59 | 43.9 | 22.92 | 0.32 | 23.08 | 6.67 | 0.29 | 45.0 | 20.83 | 3.46 | 27.02 | 22.2 | 1.88 | 8.64 | 6.04 | 1.70 | 27.99 | 20.12 | 169 | 0.0 | 7.64 |
| 22Q1 (10) | 15.05 | 1.42 | -2.02 | 0.41 | -29.31 | -8.89 | 0.26 | -16.13 | -3.7 | 0.2 | -28.57 | -9.09 | 2.72 | -30.3 | -7.01 | 1.73 | -17.3 | -1.72 | 1.33 | -29.57 | -7.22 | 169 | 0.0 | 7.64 |
| 21Q4 (9) | 14.84 | -5.12 | 28.6 | 0.58 | 16.0 | 28.89 | 0.31 | 6.9 | 29.17 | 0.28 | 7.69 | 40.0 | 3.91 | 22.25 | 0.23 | 2.09 | 12.66 | 0.44 | 1.89 | 13.5 | 8.87 | 169 | 7.64 | 7.64 |
| 21Q3 (8) | 15.64 | -7.73 | 25.52 | 0.5 | 4.17 | 13.64 | 0.29 | -3.33 | 16.0 | 0.26 | 8.33 | 23.81 | 3.20 | 12.89 | -9.47 | 1.85 | 4.76 | -7.59 | 1.66 | 17.41 | -1.36 | 157 | 0.0 | 6.08 |
| 21Q2 (7) | 16.95 | 10.35 | 23.36 | 0.48 | 6.67 | 6.67 | 0.3 | 11.11 | 20.0 | 0.24 | 9.09 | 14.29 | 2.83 | -3.34 | -13.53 | 1.77 | 0.69 | -2.73 | 1.42 | -1.14 | -7.36 | 157 | 0.0 | 6.08 |
| 21Q1 (6) | 15.36 | 33.1 | 28.11 | 0.45 | 0.0 | 25.0 | 0.27 | 12.5 | 17.39 | 0.22 | 10.0 | 37.5 | 2.93 | -24.87 | -2.43 | 1.76 | -15.48 | -8.36 | 1.43 | -17.36 | 7.33 | 157 | 0.0 | 6.08 |
| 20Q4 (5) | 11.54 | -7.38 | 6.07 | 0.45 | 2.27 | -15.09 | 0.24 | -4.0 | 4.35 | 0.2 | -4.76 | 0.0 | 3.90 | 10.43 | -19.95 | 2.08 | 3.65 | -1.62 | 1.73 | 2.83 | -5.72 | 157 | 6.08 | 3.97 |
| 20Q3 (4) | 12.46 | -9.32 | 0.0 | 0.44 | -2.22 | 0.0 | 0.25 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 3.53 | 7.82 | 0.0 | 2.01 | 10.27 | 0.0 | 1.69 | 10.27 | 0.0 | 148 | 0.0 | 0.0 |
| 20Q2 (3) | 13.74 | 14.6 | 0.0 | 0.45 | 25.0 | 0.0 | 0.25 | 8.7 | 0.0 | 0.21 | 31.25 | 0.0 | 3.28 | 9.08 | 0.0 | 1.82 | -5.15 | 0.0 | 1.53 | 14.53 | 0.0 | 148 | 0.0 | 0.0 |
| 20Q1 (2) | 11.99 | 10.2 | 0.0 | 0.36 | -32.08 | 0.0 | 0.23 | 0.0 | 0.0 | 0.16 | -20.0 | 0.0 | 3.00 | -38.36 | 0.0 | 1.92 | -9.26 | 0.0 | 1.33 | -27.41 | 0.0 | 148 | -1.99 | 0.0 |
| 19Q4 (1) | 10.88 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 4.87 | 0.0 | 0.0 | 2.11 | 0.0 | 0.0 | 1.84 | 0.0 | 0.0 | 151 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 62.96 | -1.73 | 1.54 | -27.01 | 0.91 | -23.53 | 0.52 | -49.51 | 2.45 | -25.73 | 1.45 | -22.18 | 0.83 | -48.62 | 167 | -2.91 |
| 2022 (9) | 64.07 | 2.02 | 2.11 | 4.98 | 1.19 | 1.71 | 1.03 | 3.0 | 3.29 | 2.89 | 1.86 | -0.31 | 1.61 | 0.96 | 172 | 1.78 |
| 2021 (8) | 62.8 | 26.28 | 2.01 | 20.36 | 1.17 | 19.39 | 1.0 | 28.21 | 3.20 | -4.69 | 1.86 | -5.46 | 1.59 | 1.52 | 169 | 7.64 |
| 2020 (7) | 49.73 | 20.73 | 1.67 | 14.38 | 0.98 | 5.38 | 0.78 | 6.85 | 3.36 | -5.26 | 1.97 | -12.72 | 1.57 | -11.5 | 157 | 6.08 |
| 2019 (6) | 41.19 | -0.1 | 1.46 | 4.29 | 0.93 | -10.58 | 0.73 | 1.39 | 3.54 | 4.39 | 2.26 | -10.49 | 1.77 | 1.49 | 148 | -5.13 |
| 2018 (5) | 41.23 | 7.9 | 1.4 | 21.74 | 1.04 | 16.85 | 0.72 | 10.77 | 3.40 | 12.82 | 2.52 | 8.29 | 1.75 | 2.66 | 156 | 3.31 |
| 2017 (4) | 38.21 | 23.26 | 1.15 | 13.86 | 0.89 | -1.11 | 0.65 | 14.04 | 3.01 | -7.62 | 2.33 | -19.77 | 1.70 | -7.48 | 151 | 4.14 |
| 2016 (3) | 31.0 | -4.76 | 1.01 | -6.48 | 0.9 | 0.0 | 0.57 | -6.56 | 3.26 | -1.81 | 2.90 | 5.0 | 1.84 | -1.89 | 145 | 9.85 |
| 2015 (2) | 32.55 | 2.01 | 1.08 | 1.89 | 0.9 | 7.14 | 0.61 | 5.17 | 3.32 | -0.12 | 2.76 | 5.04 | 1.87 | 3.1 | 132 | 0.0 |
| 2014 (1) | 31.91 | 25.38 | 1.06 | 19.1 | 0.84 | 15.07 | 0.58 | 23.4 | 3.32 | 0 | 2.63 | 0 | 1.82 | 0 | 132 | -2.22 |
