- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.99 | 0.67 | 14.23 | 0.68 | -6.85 | -2.86 | 0.8 | 1.27 | 6.67 | 2.47 | 1.23 | 9.29 | 7.56 | -7.47 | -14.96 | 8.90 | 0.59 | -6.62 | 27.47 | 0.55 | -4.32 | 351 | 0.0 | 51.29 |
| 24Q2 (19) | 8.93 | 11.21 | 28.12 | 0.73 | 14.06 | 35.19 | 0.79 | 3.95 | 11.27 | 2.44 | 0.83 | 20.2 | 8.17 | 2.57 | 5.51 | 8.85 | -6.53 | -13.15 | 27.32 | -9.34 | -6.18 | 351 | 0.0 | 51.29 |
| 24Q1 (18) | 8.03 | -10.68 | 20.21 | 0.64 | 14.29 | 28.0 | 0.76 | 5.56 | 16.92 | 2.42 | 4.31 | 30.11 | 7.97 | 27.95 | 6.48 | 9.46 | 18.17 | -2.73 | 30.14 | 16.78 | 8.23 | 351 | 0.0 | 51.29 |
| 23Q4 (17) | 8.99 | 14.23 | -0.44 | 0.56 | -20.0 | -15.15 | 0.72 | -4.0 | -11.11 | 2.32 | 2.65 | 4.5 | 6.23 | -29.97 | -14.77 | 8.01 | -15.96 | -10.72 | 25.81 | -10.13 | 4.97 | 351 | 51.29 | 51.29 |
| 23Q3 (16) | 7.87 | 12.91 | -0.51 | 0.7 | 29.63 | 18.64 | 0.75 | 5.63 | -1.32 | 2.26 | 11.33 | 6.1 | 8.89 | 14.81 | 19.25 | 9.53 | -6.45 | -0.81 | 28.72 | -1.4 | 6.64 | 232 | 0.0 | 0.0 |
| 23Q2 (15) | 6.97 | 4.34 | -12.44 | 0.54 | 8.0 | 10.2 | 0.71 | 9.23 | 2.9 | 2.03 | 9.14 | -5.58 | 7.75 | 3.51 | 25.86 | 10.19 | 4.69 | 17.51 | 29.12 | 4.6 | 7.83 | 232 | 0.0 | 0.0 |
| 23Q1 (14) | 6.68 | -26.02 | -8.12 | 0.5 | -24.24 | 8.7 | 0.65 | -19.75 | -8.45 | 1.86 | -16.22 | -6.06 | 7.49 | 2.41 | 18.3 | 9.73 | 8.48 | -0.36 | 27.84 | 13.26 | 2.24 | 232 | 0.0 | 0.0 |
| 22Q4 (13) | 9.03 | 14.16 | 43.11 | 0.66 | 11.86 | 26.92 | 0.81 | 6.58 | 17.39 | 2.22 | 4.23 | 24.02 | 7.31 | -2.01 | -11.31 | 8.97 | -6.64 | -17.97 | 24.58 | -8.7 | -13.34 | 232 | 0.0 | 0.0 |
| 22Q3 (12) | 7.91 | -0.63 | 33.16 | 0.59 | 20.41 | 47.5 | 0.76 | 10.14 | 15.15 | 2.13 | -0.93 | 24.56 | 7.46 | 21.17 | 10.76 | 9.61 | 10.84 | -13.53 | 26.93 | -0.3 | -6.46 | 232 | 0.0 | 0.0 |
| 22Q2 (11) | 7.96 | 9.49 | 47.13 | 0.49 | 6.52 | 32.43 | 0.69 | -2.82 | 16.95 | 2.15 | 8.59 | 30.3 | 6.16 | -2.71 | -9.99 | 8.67 | -11.24 | -20.52 | 27.01 | -0.83 | -11.44 | 232 | 0.0 | 0.0 |
| 22Q1 (10) | 7.27 | 15.21 | 21.78 | 0.46 | -11.54 | 24.32 | 0.71 | 2.9 | 12.7 | 1.98 | 10.61 | 19.28 | 6.33 | -23.22 | 2.09 | 9.77 | -10.69 | -7.45 | 27.24 | -3.99 | -2.05 | 232 | 0.0 | 0.0 |
| 21Q4 (9) | 6.31 | 6.23 | 26.96 | 0.52 | 30.0 | 20.93 | 0.69 | 4.55 | 13.11 | 1.79 | 4.68 | 7.83 | 8.24 | 22.38 | -4.75 | 10.94 | -1.58 | -10.91 | 28.37 | -1.46 | -15.07 | 232 | 0.0 | 0.0 |
| 21Q3 (8) | 5.94 | 9.8 | 34.69 | 0.4 | 8.11 | 17.65 | 0.66 | 11.86 | 29.41 | 1.71 | 3.64 | 16.33 | 6.73 | -1.54 | -12.66 | 11.11 | 1.88 | -3.92 | 28.79 | -5.61 | -13.64 | 232 | 0.0 | 0.0 |
| 21Q2 (7) | 5.41 | -9.38 | 27.9 | 0.37 | 0.0 | 19.35 | 0.59 | -6.35 | 22.92 | 1.65 | -0.6 | 14.58 | 6.84 | 10.35 | -6.68 | 10.91 | 3.34 | -3.89 | 30.50 | 9.69 | -10.41 | 232 | 0.0 | 0.0 |
| 21Q1 (6) | 5.97 | 20.12 | 43.86 | 0.37 | -13.95 | 23.33 | 0.63 | 3.28 | 31.25 | 1.66 | 0.0 | 13.7 | 6.20 | -28.37 | -14.27 | 10.55 | -14.02 | -8.76 | 27.81 | -16.75 | -20.96 | 232 | 0.0 | 0.0 |
| 20Q4 (5) | 4.97 | 12.7 | 37.29 | 0.43 | 26.47 | 30.3 | 0.61 | 19.61 | 52.5 | 1.66 | 12.93 | 29.69 | 8.65 | 12.22 | -5.09 | 12.27 | 6.13 | 11.08 | 33.40 | 0.2 | -5.54 | 232 | 0.0 | 0.0 |
| 20Q3 (4) | 4.41 | 4.26 | 0.0 | 0.34 | 9.68 | 0.0 | 0.51 | 6.25 | 0.0 | 1.47 | 2.08 | 0.0 | 7.71 | 5.2 | 0.0 | 11.56 | 1.91 | 0.0 | 33.33 | -2.08 | 0.0 | 232 | 0.0 | 0.0 |
| 20Q2 (3) | 4.23 | 1.93 | 0.0 | 0.31 | 3.33 | 0.0 | 0.48 | 0.0 | 0.0 | 1.44 | -1.37 | 0.0 | 7.33 | 1.38 | 0.0 | 11.35 | -1.89 | 0.0 | 34.04 | -3.24 | 0.0 | 232 | 0.0 | 0.0 |
| 20Q1 (2) | 4.15 | 14.64 | 0.0 | 0.3 | -9.09 | 0.0 | 0.48 | 20.0 | 0.0 | 1.46 | 14.06 | 0.0 | 7.23 | -20.7 | 0.0 | 11.57 | 4.67 | 0.0 | 35.18 | -0.5 | 0.0 | 232 | 0.0 | 0.0 |
| 19Q4 (1) | 3.62 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 1.28 | 0.0 | 0.0 | 9.12 | 0.0 | 0.0 | 11.05 | 0.0 | 0.0 | 35.36 | 0.0 | 0.0 | 232 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 30.5 | -5.19 | 2.3 | 4.55 | 2.82 | -5.05 | 8.46 | -0.12 | 7.54 | 10.27 | 9.25 | 0.15 | 27.74 | 5.35 | 232 | 0.0 |
| 2022 (9) | 32.17 | 36.08 | 2.2 | 32.53 | 2.97 | 15.56 | 8.47 | 24.19 | 6.84 | -2.61 | 9.23 | -15.08 | 26.33 | -8.74 | 232 | 0.0 |
| 2021 (8) | 23.64 | 33.03 | 1.66 | 20.29 | 2.57 | 22.97 | 6.82 | 13.1 | 7.02 | -9.58 | 10.87 | -7.57 | 28.85 | -14.98 | 232 | 0.0 |
| 2020 (7) | 17.77 | 26.03 | 1.38 | 12.2 | 2.09 | 28.22 | 6.03 | 19.17 | 7.77 | -10.98 | 11.76 | 1.74 | 33.93 | -5.44 | 232 | 0.0 |
| 2019 (6) | 14.1 | -4.54 | 1.23 | 1.65 | 1.63 | -4.12 | 5.06 | 0.2 | 8.72 | 6.48 | 11.56 | 0.44 | 35.89 | 4.96 | 232 | 0.0 |
| 2018 (5) | 14.77 | 7.34 | 1.21 | 0.83 | 1.7 | 1.8 | 5.05 | 3.91 | 8.19 | -6.06 | 11.51 | -5.16 | 34.19 | -3.2 | 232 | 0.0 |
| 2017 (4) | 13.76 | 13.25 | 1.2 | 9.09 | 1.67 | 12.84 | 4.86 | 13.55 | 8.72 | -3.67 | 12.14 | -0.36 | 35.32 | 0.27 | 232 | 0.0 |
| 2016 (3) | 12.15 | 11.26 | 1.1 | 17.02 | 1.48 | 15.62 | 4.28 | 22.99 | 9.05 | 5.17 | 12.18 | 3.92 | 35.23 | 10.54 | 232 | 1.75 |
| 2015 (2) | 10.92 | 8.76 | 0.94 | 8.05 | 1.28 | -3.76 | 3.48 | 8.75 | 8.61 | -0.66 | 11.72 | -11.52 | 31.87 | -0.01 | 228 | 4.59 |
| 2014 (1) | 10.04 | 24.26 | 0.87 | 19.18 | 1.33 | 18.75 | 3.2 | 12.68 | 8.67 | 0 | 13.25 | 0 | 31.87 | 0 | 218 | 2.35 |
