玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)10.726.48-0.471.9544.4424.21.30.08.330.3712.122.7818.2214.2124.7812.15-20.938.843.46-11.353.264080.490.49
24Q3 (19)8.46-13.5-22.11.35-16.15-4.261.30.783.170.33-8.33-8.3315.96-3.0722.9115.3716.532.443.905.9717.674060.01.5
24Q2 (18)9.78-9.94-13.61.61-11.05-7.471.29-6.5214.160.36-2.75.8816.46-1.237.113.193.832.143.688.0422.564060.01.5
24Q1 (17)10.861.02-0.091.8115.299.71.3815.013.110.372.7812.1216.6714.129.812.7113.8413.223.411.7412.224060.01.5
23Q4 (16)10.75-1.017.821.5711.3512.951.2-4.766.190.360.02.8614.6012.494.7511.16-3.79-1.513.351.02-4.614061.51.5
23Q3 (15)10.86-4.0644.611.41-18.9715.571.2611.514.550.365.8820.012.98-15.53-20.0811.6016.23-20.793.3110.37-17.024000.0-0.25
23Q2 (14)11.324.1453.181.745.4546.221.13-7.3817.710.343.0321.4315.371.26-4.549.98-11.06-23.163.00-1.07-20.734000.0-0.25
23Q1 (13)10.879.0354.41.6518.7137.51.227.9617.310.33-5.7117.8615.188.88-10.9511.22-0.97-24.033.04-13.52-23.674000.0-0.25
22Q4 (12)9.9732.7617.571.3913.9313.931.132.73-5.830.3516.672.9413.94-14.18-3.0911.33-22.62-19.913.51-12.12-12.44400-0.25-0.25
22Q3 (11)7.511.62-15.91.222.5212.961.114.58-1.790.37.14-3.2316.250.8834.3214.6512.7516.783.995.4315.074010.0-0.99
22Q2 (10)7.394.97-32.821.19-0.83-4.030.96-7.69-14.290.280.0-9.6816.10-5.5342.8512.99-12.0627.593.79-4.7434.444010.0-0.99
22Q1 (9)7.04-16.98-49.791.2-1.64-29.411.04-13.33-12.610.28-17.65-12.517.0518.4840.5714.774.3974.053.98-0.874.254010.0-0.99
21Q4 (8)8.48-5.04-34.061.2212.96-11.591.27.14-24.530.349.68-30.6114.3918.9634.0714.1512.8314.454.0115.55.23401-0.99-0.99
21Q3 (7)8.93-18.82-45.621.08-12.9-46.271.120.0-5.080.310.0-3.1212.097.29-1.212.5423.1874.533.4723.1878.134050.00.25
21Q2 (6)11.0-21.54-18.941.24-27.06-34.391.12-5.884.670.31-3.123.3311.27-7.03-19.0610.1819.9629.132.8223.4727.484050.00.25
21Q1 (5)14.029.0244.831.723.191.81.19-25.1614.420.32-34.696.6712.1313.0-29.728.49-31.35-21.02.28-40.1-26.354050.00.25
20Q4 (4)12.86-21.680.01.38-31.340.01.5934.750.00.4953.120.010.73-12.340.012.3672.050.03.8195.510.04050.250.0
20Q3 (3)16.4221.00.02.016.350.01.1810.280.00.326.670.012.24-12.110.07.19-8.860.01.95-11.850.04040.00.0
20Q2 (2)13.5740.190.01.8913.170.01.072.880.00.30.00.013.93-19.270.07.89-26.610.02.21-28.670.04040.00.0
20Q1 (1)9.680.00.01.670.00.01.040.00.00.30.00.017.250.00.010.740.00.03.100.00.04040.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)39.8-9.136.725.495.269.581.432.1416.8816.113.2220.63.5912.414080.49
2023 (9)43.837.266.3727.154.813.481.415.714.54-7.3710.96-17.333.20-15.714061.5
2022 (8)31.91-24.795.01-4.394.23-8.441.21-5.4715.7027.1313.2621.743.7925.7400-0.25
2021 (7)42.43-19.235.24-24.54.62-5.131.28-9.2212.35-6.5210.8917.453.0212.39401-0.99
2020 (6)52.5330.256.9413.584.8725.191.4122.6113.21-12.89.27-3.882.68-5.874050.25
2019 (5)40.333.896.11-2.083.89-3.711.15-6.515.15-5.759.65-7.322.85-10.04044.12
2018 (4)38.8211.496.247.774.0414.121.23-3.1516.07-3.3310.412.363.17-13.133881.31
2017 (3)34.8212.85.797.623.5410.971.275.8316.63-4.5910.17-1.623.65-6.173835.8
2016 (2)30.8717.25.3823.683.199.251.213.2117.435.5310.33-6.783.89-3.413624.02
2015 (1)26.34-10.074.35-16.982.9220.661.067.0716.51011.0904.0203480.87

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