玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)29.77-16.4-4.341.339.0262.21.070.0-1.834.81-13.3317.324.4730.469.553.5919.622.6216.163.6722.648290.00.61
24Q1 (19)35.61-1.9510.421.2216.1958.441.07-3.60.945.559.942.673.4318.5143.493.00-1.68-8.5815.5912.0929.218290.00.61
23Q4 (18)36.320.948.11.052.9412.91.115.711.835.053.9113.482.891.984.453.064.72-5.7913.902.944.988290.610.61
23Q3 (17)35.9815.6251.811.0224.39-26.091.05-3.67-27.594.8618.54-27.682.837.59-51.312.92-16.68-52.313.512.53-52.368240.0-5.07
23Q2 (16)31.12-3.5-6.460.826.49-37.881.092.83-26.854.15.4-50.182.6310.36-33.593.506.56-21.7913.179.23-46.748240.0-5.07
23Q1 (15)32.25-4.02-17.160.77-17.2-40.311.06-2.75-25.873.89-12.58-34.732.39-13.74-27.953.291.32-10.5212.06-8.93-21.218240.0-5.07
22Q4 (14)33.641.77-39.970.93-32.61-41.141.09-24.83-40.764.45-33.78-35.322.77-52.47-1.953.24-46.98-1.3213.24-53.297.74824-5.07-5.07
22Q3 (13)23.7-28.76-62.211.384.55-9.81.45-2.68-23.686.72-18.352.755.8246.76138.76.1236.61101.9628.3514.62171.938680.08.23
22Q2 (12)33.27-14.54-42.361.322.330.761.494.21.368.2338.0939.263.9719.7374.814.4821.9275.8524.7461.58141.598680.08.23
22Q1 (11)38.93-30.44-10.511.29-18.3513.161.43-22.2826.555.96-13.3724.953.3117.3826.443.6711.7341.415.3124.5539.628680.08.23
21Q4 (10)55.97-10.7629.951.583.2712.061.84-3.1691.676.885.234.92.8215.72-13.773.298.5247.4912.2917.893.818688.238.23
21Q3 (9)62.728.6664.361.5316.7975.861.929.2595.886.5410.6667.262.447.487.03.0318.9519.1710.431.841.778020.01.78
21Q2 (8)57.7232.69108.531.3114.9172.371.4730.0979.275.9123.970.322.27-13.4-17.342.55-1.96-14.0310.24-6.62-18.328020.01.78
21Q1 (7)43.51.049.481.14-19.1521.281.1317.7129.894.77-6.4722.942.62-19.95-18.872.6016.54-13.1110.97-7.4-17.768020.0-4.98
20Q4 (6)43.0712.8753.441.4162.0742.420.96-1.0324.685.130.4334.213.2743.59-7.182.23-12.31-18.7511.8415.57-12.538021.78-4.98
20Q3 (5)38.1637.8648.310.8714.47-18.690.9718.2922.783.9112.681.32.28-16.96-45.182.54-14.19-17.2110.25-18.27-31.77880.0-6.64
20Q2 (4)27.68-4.880.00.76-19.150.00.82-5.750.03.47-10.570.02.75-15.00.02.96-0.910.012.54-5.980.0788-6.640.0
20Q1 (3)29.13.670.00.94-5.050.00.8712.990.03.882.110.03.23-8.410.02.998.990.013.33-1.510.08440.00.0
19Q4 (2)28.079.090.00.99-7.480.00.77-2.530.03.8-1.550.03.53-15.190.02.74-10.660.013.54-9.760.08440.00.0
19Q3 (1)25.730.00.01.070.00.00.790.00.03.860.00.04.160.00.03.070.00.015.000.00.08440.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)135.684.773.66-25.764.31-21.2117.9-29.442.70-29.143.18-24.813.19-32.668240.0
2022 (9)129.5-41.114.93-11.335.47-13.7225.375.313.8150.574.2246.5119.5978.84824-5.07
2021 (8)219.9159.365.5639.356.3474.6624.0947.252.53-12.552.889.610.95-7.68688.23
2020 (7)138.050.663.99-14.933.6315.9716.365.412.89-43.532.63-23.0211.86-30.038021.78
2019 (6)91.6-7.654.699.323.13-4.2815.524.795.1218.383.423.6516.9413.48788-6.64
2018 (5)99.19-8.144.29-8.533.274.1414.8111.774.33-0.423.3013.3714.9321.68844-3.87
2017 (4)107.98-2.04.69-0.213.148.6513.251.924.341.822.9110.8612.274.087811.56
2016 (3)110.18-4.024.72.622.89-15.9913.0-0.084.276.922.62-12.4711.804.117873.42
2015 (2)114.8153.814.58161.713.4452.8913.01165.513.993.113.00-39.7611.334.6176199.74
2014 (1)45.23-51.691.7512.92.25177.784.9-39.513.8704.97010.8303810.0

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