- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 9.54 | 12.77 | 10.8 | 0.63 | 31.25 | 12.5 | 0.92 | 19.48 | -26.4 | 0.42 | 61.54 | -14.29 | 6.60 | 16.39 | 1.53 | 9.64 | 5.95 | -33.57 | 4.40 | 43.25 | -22.64 | 0 | 0 | 0 |
| 24Q3 (19) | 8.46 | -2.65 | -11.6 | 0.48 | 2.13 | -9.43 | 0.77 | -4.94 | -8.33 | 0.26 | -16.13 | -18.75 | 5.67 | 4.9 | 2.45 | 9.10 | -2.35 | 3.69 | 3.07 | -13.85 | -8.09 | 0 | 0 | 0 |
| 24Q2 (18) | 8.69 | 15.71 | -5.85 | 0.47 | 4.44 | -4.08 | 0.81 | 3.85 | 1.25 | 0.31 | 29.17 | -6.06 | 5.41 | -9.74 | 1.88 | 9.32 | -10.25 | 7.54 | 3.57 | 11.63 | -0.22 | 0 | 0 | 0 |
| 24Q1 (17) | 7.51 | -12.78 | -16.74 | 0.45 | -19.64 | -4.26 | 0.78 | -37.6 | 1.3 | 0.24 | -51.02 | -25.0 | 5.99 | -7.87 | 15.0 | 10.39 | -28.46 | 21.67 | 3.20 | -43.85 | -9.92 | 0 | 0 | 0 |
| 23Q4 (16) | 8.61 | -10.03 | -16.16 | 0.56 | 5.66 | 9.8 | 1.25 | 48.81 | 86.57 | 0.49 | 53.12 | 40.0 | 6.50 | 17.44 | 30.97 | 14.52 | 65.4 | 122.54 | 5.69 | 70.2 | 66.99 | 0 | 0 | 0 |
| 23Q3 (15) | 9.57 | 3.68 | -1.75 | 0.53 | 8.16 | -3.64 | 0.84 | 5.0 | 15.07 | 0.32 | -3.03 | -11.11 | 5.54 | 4.32 | -1.92 | 8.78 | 1.27 | 17.11 | 3.34 | -6.48 | -9.53 | 0 | 0 | 0 |
| 23Q2 (14) | 9.23 | 2.33 | -14.7 | 0.49 | 4.26 | -7.55 | 0.8 | 3.9 | -2.44 | 0.33 | 3.12 | -10.81 | 5.31 | 1.88 | 8.38 | 8.67 | 1.53 | 14.37 | 3.58 | 0.78 | 4.55 | 0 | 0 | 0 |
| 23Q1 (13) | 9.02 | -12.17 | -16.71 | 0.47 | -7.84 | -2.08 | 0.77 | 14.93 | 5.48 | 0.32 | -8.57 | -25.58 | 5.21 | 4.93 | 17.57 | 8.54 | 30.85 | 26.65 | 3.55 | 4.1 | -10.65 | 0 | 0 | 0 |
| 22Q4 (12) | 10.27 | 5.44 | -15.89 | 0.51 | -7.27 | -1.92 | 0.67 | -8.22 | -11.84 | 0.35 | -2.78 | -7.89 | 4.97 | -12.06 | 16.6 | 6.52 | -12.96 | 4.81 | 3.41 | -7.8 | 9.5 | 0 | 0 | 0 |
| 22Q3 (11) | 9.74 | -9.98 | -20.36 | 0.55 | 3.77 | 5.77 | 0.73 | -10.98 | -3.95 | 0.36 | -2.7 | 9.09 | 5.65 | 15.28 | 32.81 | 7.49 | -1.1 | 20.61 | 3.70 | 8.09 | 36.98 | 0 | 0 | 0 |
| 22Q2 (10) | 10.82 | -0.09 | -15.67 | 0.53 | 10.42 | -1.85 | 0.82 | 12.33 | -11.83 | 0.37 | -13.95 | 15.62 | 4.90 | 10.52 | 16.38 | 7.58 | 12.43 | 4.55 | 3.42 | -13.87 | 37.1 | 0 | 0 | 0 |
| 22Q1 (9) | 10.83 | -11.3 | -3.39 | 0.48 | -7.69 | -2.04 | 0.73 | -3.95 | -2.67 | 0.43 | 13.16 | 48.28 | 4.43 | 4.07 | 1.4 | 6.74 | 8.29 | 0.75 | 3.97 | 27.58 | 53.48 | 0 | 0 | 0 |
| 21Q4 (8) | 12.21 | -0.16 | 8.05 | 0.52 | 0.0 | 1.96 | 0.76 | 0.0 | 5.56 | 0.38 | 15.15 | 15.15 | 4.26 | 0.16 | -5.64 | 6.22 | 0.16 | -2.31 | 3.11 | 15.34 | 6.57 | 0 | 0 | 0 |
| 21Q3 (7) | 12.23 | -4.68 | 29.56 | 0.52 | -3.7 | 15.56 | 0.76 | -18.28 | 13.43 | 0.33 | 3.12 | 13.79 | 4.25 | 1.02 | -10.81 | 6.21 | -14.27 | -12.44 | 2.70 | 8.18 | -12.17 | 0 | 0 | 0 |
| 21Q2 (6) | 12.83 | 14.45 | 48.32 | 0.54 | 10.2 | 25.58 | 0.93 | 24.0 | 40.91 | 0.32 | 10.34 | -5.88 | 4.21 | -3.71 | -15.33 | 7.25 | 8.34 | -5.0 | 2.49 | -3.59 | -36.55 | 0 | 0 | 0 |
| 21Q1 (5) | 11.21 | -0.8 | 70.36 | 0.49 | -3.92 | 28.95 | 0.75 | 4.17 | 29.31 | 0.29 | -12.12 | -9.38 | 4.37 | -3.15 | -24.31 | 6.69 | 5.0 | -24.1 | 2.59 | -11.42 | -46.81 | 0 | 0 | 0 |
| 20Q4 (4) | 11.3 | 19.7 | 0.0 | 0.51 | 13.33 | 0.0 | 0.72 | 7.46 | 0.0 | 0.33 | 13.79 | 0.0 | 4.51 | -5.32 | 0.0 | 6.37 | -10.23 | 0.0 | 2.92 | -4.94 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 9.44 | 9.13 | 0.0 | 0.45 | 4.65 | 0.0 | 0.67 | 1.52 | 0.0 | 0.29 | -14.71 | 0.0 | 4.77 | -4.11 | 0.0 | 7.10 | -6.98 | 0.0 | 3.07 | -21.84 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 8.65 | 31.46 | 0.0 | 0.43 | 13.16 | 0.0 | 0.66 | 13.79 | 0.0 | 0.34 | 6.25 | 0.0 | 4.97 | -13.92 | 0.0 | 7.63 | -13.44 | 0.0 | 3.93 | -19.18 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 6.58 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 5.78 | 0.0 | 0.0 | 8.81 | 0.0 | 0.0 | 4.86 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 34.2 | -6.12 | 2.04 | -0.97 | 3.28 | -10.38 | 1.23 | -15.75 | 5.96 | 5.49 | 9.59 | -4.54 | 3.60 | -10.26 | 0 | 0 |
| 2023 (9) | 36.43 | -12.57 | 2.06 | -0.48 | 3.66 | 24.07 | 1.46 | -3.31 | 5.65 | 13.83 | 10.05 | 41.91 | 4.01 | 10.6 | 0 | 0 |
| 2022 (8) | 41.67 | -14.08 | 2.07 | 0.49 | 2.95 | -7.81 | 1.51 | 14.39 | 4.97 | 16.96 | 7.08 | 7.3 | 3.62 | 33.14 | 0 | 0 |
| 2021 (7) | 48.5 | 34.8 | 2.06 | 17.05 | 3.2 | 22.14 | 1.32 | 3.94 | 4.25 | -13.17 | 6.60 | -9.39 | 2.72 | -22.89 | 0 | 0 |
| 2020 (6) | 35.98 | 1.96 | 1.76 | -11.56 | 2.62 | -5.42 | 1.27 | 35.11 | 4.89 | -13.25 | 7.28 | -7.23 | 3.53 | 32.52 | 0 | 0 |
| 2019 (5) | 35.29 | -13.84 | 1.99 | -1.49 | 2.77 | -6.42 | 0.94 | 38.24 | 5.64 | 14.34 | 7.85 | 8.62 | 2.66 | 60.45 | 0 | 0 |
| 2018 (4) | 40.96 | 8.13 | 2.02 | 16.09 | 2.96 | 3.5 | 0.68 | 7.94 | 4.93 | 7.36 | 7.23 | -4.29 | 1.66 | -0.18 | 0 | 0 |
| 2017 (3) | 37.88 | 10.02 | 1.74 | -11.22 | 2.86 | -1.04 | 0.63 | 18.87 | 4.59 | -19.31 | 7.55 | -10.05 | 1.66 | 8.04 | 0 | 0 |
| 2016 (2) | 34.43 | -4.41 | 1.96 | 8.89 | 2.89 | 7.04 | 0.53 | -23.19 | 5.69 | 13.92 | 8.39 | 11.98 | 1.54 | -19.64 | 2633 | 0.0 |
| 2015 (1) | 36.02 | -12.3 | 1.8 | 16.13 | 2.7 | -7.85 | 0.69 | 18.97 | 5.00 | 0 | 7.50 | 0 | 1.92 | 0 | 2633 | 0.0 |
